Dental Marketing Summit Series: Part 3 More Business Basics & Uncover why YOU are marketable

Dental Marketing Summit Series
This course is part of Dental Marketing Summit Series
Course Count: 7 Series View Cost: $160
Total Credits: 7 Series Credit Cost: Included
You must purchase the entire series in order to view these courses.
Howie Horrocks and Mark Dilatush, Dental Marketing Summit Series: Part 3 More Business Basics & Uncover why YOU are marketable
Speaker: Howie Horrocks and Mark Dilatush
Category: Marketing
Format: MP4 Video Released: 11/1/2011
Running Time: 1 hour Expiration Date: 6/30/2019
  4.7 (3 Reviews)
Review Date: 6/30/2016
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CE Details

Credit Details
This electronically delivered self-instructional program is designated for 1.5 hours of CE credit by Farran Media.
AGD Code: 550.

The fee to view the entire series is $160. This cost includes all fees to take all exams and claim your CE credits.

Participants will uncover many important marketable attributes that resonate well with the dental consumer. Participants will also learn the importance of, and exactly how to properly track the results of their external promotion. Properly calculating return on investment from promotion results is also covered in detail.

At the end of this program, participants will have discovered all of their marketable attributes and will have a fairly clear priority list within each attribute category, specifically for their practice. Participants will also realize that proper result tracking is not only achievable, but affordable and easy. Understanding proper measurement of return on investment will provide participants with a realistic expectation path.

Description of Speaker:
Howie Horrocks: Howie is the author of two dental best sellers, Unlimited New Patients, Volume ONE and Unlimited New Patients, Volume TWO; Trade Secrets of America's Dental Marketing Guru. And now, he is a co-author of Unlimited New Patients, Volume THREE. He is the Founder and CEO of New Patients, Inc., the advertising agency exclusively for dentists. He has authored articles on the subject of new patient promotion for publications such as Dental Economics, Dental Products Report, Dentaltown Magazine, The Richards Report, The Independent Dentist, The Profitable Dentist, The Advertising Dentist, Inside Dentistry, Dental Practice and Finance and others. Dr. Howard Farran has called him, "Dentistry's Number One Marketing Man." He has received accolades and endorsements from virtually every leader in the dental profession.

Mark Dilatush: Dr. Howard Farran said of Mark, "multitudes of dentists have benefited from the wisdom and integrity that Mark brings to every project. His thoughtfulness and sincere approach has aided scores of dentists in finding their path to greater dental success." Mr. Dilatush is a co-author of Unlimited New Patients – Volume THREE. Mark is the Vice President and partner of New Patients, Inc. Mark has spent the past 24 years teaching dentists and their teams how to better promote, manage, and analyze their practice. Mark writes and lectures on the implementation of advanced practice management principles and practice marketing to dental organizations and study clubs throughout the nation. You may have read some of Mark’s articles in recent issues of Dentistry Today, DentalTown, The Profitable Dentist, and many national e-newsletters. Many dentists also appreciate his straightforward advice on the DentalTown and ACEsthetics dental forums.

Educational Objectives:
Upon completion of this course, participants should be able to achieve the following:

  • Provide each participant with the knowledge necessary to implement pristine result tracking and evaluate outside influences that might harm outcome
  • Provide a thorough understanding of how to properly measure return on investment
  • Provide a very detailed look at all of the participant's marketable attributes and the priorities of each
  • Uncover participant marketable attributes that they didn't think were marketable!

Howie Horrocks declares being the Founder/CEO of New Patients, Inc. Mark Dilatush declares being the Vice President of New Patients, Inc.

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CE Reviews


4.7  (3 Total Reviews)
3 people would recommend this course to a friend.
Instructor spoke clearly and was easy to understand 5.0
Course material was informative, organized, and up to date 4.7
Course objectives were consistent with course as advertised 4.7
docb14072 docb14072
11/10/2012 1:52:07 PM
Instructor spoke clearly and was easy to understand 5
Course material was informative, organized, and up to date 4
Course objectives were consistent with course as advertised 4
Good information
Very good video
mdavidtillman mdavidtillman
3/24/2012 9:18:48 PM
Instructor spoke clearly and was easy to understand 5
Course material was informative, organized, and up to date 5
Course objectives were consistent with course as advertised 5
Helped me learn about my marketable attributes, the things I'm already doing but didn't know were unique and attractive to the new patient. I learned I'm a pretty marketable dentist. I didn't know that before I saw the video
What are you waiting for?
t_hodge t_hodge
1/15/2012 1:06:56 PM
Instructor spoke clearly and was easy to understand 5
Course material was informative, organized, and up to date 5
Course objectives were consistent with course as advertised 5
Who cares if you are a great dentist? If people can't find you it doesn't mean anything. I am so glad I found this great groundwork in how to promote my practice early in my career. I'll be using this information for the rest of it for sure!!
American General Dentistry (AGD), Program Approval for Continuing Education (PACE) approved, FAGD / MAGD CreditApproved PACE Program Provider
FAGD / MAGD Credit
Approval does not imply acceptance by a state or
provincial board of dentistry or AGD endorsement.
1/1/2016 to 12/31/2018
Provider ID# 304396
American Dental Association (ADA), Continuing Education Recognition Program (CERP) provider
Farran Media is an ADA CERP Recognized Provider.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
This activity meets the educational criteria required for verifiable Continuing Professional Development under the General Dental Council Lifelong Learning scheme and represents 1.5 hours of verifiable CPD.

Legal Disclaimer:
The CE provider (Farran Media) uses reasonable care in selecting and providing content that is accurate. The CE provider, however, does not independently verify the content or materials. The CE provider does not represent that the instructional materials are error-free or that the content or materials are comprehensive. Any opinions expressed in the materials are those of the author of the materials and not the CE provider. Completing one or more continuing education courses does not provide sufficient information to qualify the participant as an expert in the field related to the course topic or in any specific technique or procedure. The instructional materials are intended to supplement, but are not a substitute for, the knowledge, expertise, skill and judgment of a trained health care professional.

Continuing education credits issued for completion of online CE courses may not apply toward license renewal in all licensing jurisdictions. It is the responsibility of each registrant to verify the CE requirements of his/her licensing or regulatory agency.

Computer Requirements:
Click here to see a list of computer requirements before taking the course.

State CE Requirements:
Click Here for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.

Refund Policy
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.

For any questions, please contact Howard Goldstein, DMD, Director of Continuing Education at
To reap the full benefits of this CE course, the presenters (Howie Horrocks and Mark Dilatush) have agreed to create a marketing plan specifically tailored to your practice and your specific market area. Having your marketing plan printed and open while you view the course material, will greatly individualize your learning experience.
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