Dentaltown e-Newsletter • February 15, 2013
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February 15, 2013 | Sponsored by Sesame Communications
This Week's Features
Free Live Webcast
Join us this comingTuesday, February 19 for Key Components to Guaranteed Marketing Success spoken by Aaron R. Boone.
Register Now
Direct + Indirect Composite #10
In This Case: This guy is an ALL STAR with composite restorations. Check out this well documented case.
View Case
Featured Message Boards
Class V From Hell
In This Message Board: Are you using anything other than composite to fill stubborn class V?
View Board
Do You Have Your CPA File the Personal Taxes?
In This Message Board: Good time to talk about taxes and who takes care of your 1040.
View Board

Featured Product
Oral-B Deep Sweep
The latest brush head option specially designed for patients who have an affinity for manual brushing but could benefit from superior results. Features triple-zone cleaning action with an angled tip, manual-like stationary bristles, and wide-sweeping bristles for hard to reach and interdental spaces. For more information visit

Additional Features
Continuing Education
Staging Comprehensive Treatment
Join Dr. John Nosti as he reviews the goals for "staging comprehensive treatment". He will discuss sequence, materials to use depending on length of treatment, as well as how to determine the fees for treatment using two fee models. Dr. Nosti will then demonstrate staging treatment examples utilizing two different full mouth rehabilitation cases completed in his office.
  Take Course
Townie Meeting 2013 Last Call!
The holidays are over and that means it's time to shift your attention to the next big event: the 2013 Townie Meeting, April 17-20 in Las Vegas! If you haven't already purchased your tickets, booked your hotel and scoured thrift shops for your best 1920s speakeasy-style outfit (for this year's roaring 20s-themed opening party!) - Now is the time.
  Register Today!

Magazine Article
The Most Effective Presentation Process Ever
Getting patients to accept treatment recommendations takes strategy and skill. Learn how from two marketing gurus, Tom Hopkins and Pat Leiby.
  Full Article

• The Layfield Law Firm Files Civil Conspiracy Lawsuit Against Wal-Mart
The Layfield Law Firm, on behalf of its client Dr. Kianor Shah, has filed legal action against Wal-Mart Stores Inc. and Comfort Care Dental Management (CCDM), a registered Dental Service Organization (DSO) in Delaware, in addition to several other individuals. Filed in the Superior Court of California - County of Riverside on December 21, 2012, (Case # 1218772) this suit alleges counts of civil conspiracy, misappropriation of trade secrets, breach of contract and confidence, tortious interference with prospective economic advantage, and violation of laws, requirements, and regulations.
   Full Story
• Wells Fargo Now Accepting Entries for the Fourteenth Annual Dental Office Design Competition
Entries are now being accepted for the 2013 Dental Office Design Competition, which is brought to you by Wells Fargo Practice Finance, Dental Economics, ADA Business Resources and the American Dental Association. All newly built offices and offices with leasehold improvements or renovations completed between January 1, 2010 and December 31, 2012 are eligible to enter. All practice types and sizes are welcome. Entries must be postmarked by July 31, 2013.
   Full Story
• Faith Hill's Smile Shows Off Her Braces
Let this be a lesson to all of you who visited the orthodontist as a kid. Faith Hill, 45, was spotted on the Grammy red carpet Sunday night with a smile that showed off her braces. They were easy to miss if you didn't get up close and personal with the country star, who was by hubby Tim McGraw's side for the night as they presented an award together. This wasn't the debut of the dental accessory for the country star. In an interview with country radio station KNIX 102.5 in November, Hill said, "They are about four months old. I'm getting used to them. And as for why? She wore braces as a kid and "I forgot to wear my retainer — kids, wear your retainer," she advised.
   Full Story
Townie Poll
Take the Online Poll on Lasers
Do you currently own a soft tissue diode laser?
a. Yes
b. No
Dentaltown Magazine
The February 2013 issue of Dentaltown Magazine is now live online!
Read It Here!
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