BriteSmile Inc. (Nasdaq: BSML), which has quickly risen to dental prominence with its superior, one-hour whitening technology, today announced that the Company has hit several key milestones far ahead of expectations. BriteSmile has now delivered outstanding whitening results to more than 175,000 customers. This includes customers in both the United States and abroad. Significantly, the Company also announced that they now have signed contracts with more than 3,300 dentists, all of whom will now be offering their patients the BriteSmile Professional Teeth Whitening System exclusive of any other in-office whitening procedure. "Nothing speaks to the success of BriteSmile more profoundly than the satisfied smiles on the faces of our customers and the aggressive adoption of our Professional Teeth Whitening System by the dental community," said John Reed, BriteSmile Chief Executive Officer. "Only available since early 1999, BriteSmile Professional Teeth Whitening System has quickly become the standard against which both dentists -- and their patients -- measure all other options in teeth whitening."
Following the completion of safety trials conducted by Loma Linda University, BriteSmile for the first time began offering the BriteSmile Professional Teeth Whitening System to young adults (ages 14 - 21) in July of this year. With no marketing or promotion, the Company has completed 1,000 procedures in this new market in the first month. A marketing campaign targeted at young adults is slated for September.
"For years, we have been turning young adults away at BriteSmile," said Reed. "We believe this enthusiastic early response is only the tip of the iceberg in this exciting new market. Come Fall, as young adults are getting ready to go back to school, we think they will also be looking to go back to white -- especially those young adults who have recently had their braces removed."
Reed announced the corporate milestones at the Nasdaq headquarters in New York City's Times Square. Reed was there to open trading for the day on the exchange.
"BriteSmile's move to the Nasdaq has raised the Company's profile with both individual and institutional investors," said Reed. "With a state-of- the-art technology and a roll-out strategy that is on the move, the Nasdaq is the perfect fit for BriteSmile. We are thrilled to be on the exchange and honored to be here today."
BriteSmile began trading on the Nasdaq on April 7, 2000.
BriteSmile has developed and manufactures the most advanced teeth- whitening technology available, as well as manages state-of-the-art BriteSmile Professional Teeth Whitening Centers. BriteSmile Centers are currently operating in Beverly Hills, Irvine, Palo Alto, Walnut Creek and La Jolla, CA; Honolulu, HI; Houston, TX; Denver, CO; Boston, MA; Boca Raton, FL; Atlanta, GA; New York, NY; Chicago, IL; and, Phoenix, AZ. In addition to BriteSmile Centers, the Company has established more than 3,300 Associated Centers. Of the BriteSmile Associated Centers, more than 200 are located outside of the United States, in countries around the world including Argentina, Japan, Singapore, Switzerland, France, Holland, Italy and Belgium. For more information about BriteSmile's procedure, call 800-BRITESMILE or visit the Company's Website at http://www.britesmile.com.