Posted: February 22, 2018
Edited by Dentaltown staff
HOUSTON—NuSmile, a provider of pediatric aesthetic restorative dental products, recently launched its “I Love My NuSmile” program. Through its website, this new program helps parents understand the best restorative dental options available for their child and provides a locator feature to find providers with nearby dental practices that offer NuSmile’s aesthetic pediatric crowns. Dentists can register for the locator beginning March 1. Once registered, they will work with a NuSmile team member to personalize their contact information, upload a photo and write their own practice description. The website is expected to be announced to the public in April 2018 through several forms of digital and print media.
"Unfortunately, parents of children affected by early childhood caries are often unaware of aesthetic treatment options for their child," said Diane Johnson Krueger, NuSmile founder and CEO. "That's why we've decided to make it easier than ever for parents to learn more about aesthetic restorative solutions, and to locate children's dentists nearby who offer them."
Mike Loessberg, NuSmile director of sales, North America, says the website will help parents grasp the pros and cons of differing restorative options for their children, with photographs showing treatment outcomes of each. He noted that this consumer-focused approach has been successful in the orthodontic clear aligner market and should also work well with parents who are looking to find the best restorative treatment options for their child.
"We're going to make a significant investment in advertising that draws parents to the I Love My NuSmile website, where our dentist locator will point them toward nearby dental practices that offer our state-of-the-art crowns and related products. This program is a powerful tool to help some of the best children's dentists connect with even more of the patients who really need them. We couldn't think of a better way to honor our customers and the incredible work they are doing," said Krueger.
For more information about the new program, visit ilovemynusmile.com. For more information about NuSmile, visit nusmile.com.