Crest Debuts New Gum Detoxify Toothpaste, Formulated to Improve Gum Health

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Crest Debuts New Gum Detoxify Toothpaste, Formulated to Improve Gum Health
Posted: February 8, 2018
Edited by Dentaltown staff

CINCINNATI—Harmful plaque bacteria that lurk below the gum line can have a big impact on an individual's oral health and even the most the diligent brushers may not be able to get rid of this hidden threat. That's why Crest developed Gum Detoxify, a specially formulated paste with Activated Foam technology that reaches below the gum line to significantly improve gum health, leading to clinically proven healthier gums.  

Gum Detoxify has technology to neutralize harmful plaque bacteria to help prevent gingivitis, even below the gum line. The activated foam seeks out bacteria by penetrating hard to reach places, gently cools gums during and after brushing, and goes around and below the gum line for lasting gum protection. Studies have shown that 99 percent of gingivitis patients showed reduced gum bleeding and inflammation in eight weeks after using the toothpaste.

"We know that gum problems and plaque build-up are a root cause of many issues, including bad breath, tartar buildup, cavities and gingivitis," said Carlos De Jesus, vice president North America Oral Care, Procter and Gamble. "New Gum Detoxify helps users go beyond regular brushing by neutralizing harmful bacteria, and ensuring a clean and healthy mouth with lasting gum protection. With so much riding on your gum health, if you aren't taking care of your gums, you're not taking care of you!"

Crest Gum Detoxify is available in Deep Clean, Extra Fresh, Gentle Whitening, and Two-Step varieties and can now be found at drug stores, mass retailers and e-commerce sites.

For more information, visit crest.com.
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