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Heraeus Kulzer Becomes Kulzer

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Heraeus Kulzer Becomes Kulzer
Posted: March 24, 2017
Edited by Dentaltown staff

SOUTH BEND, Ind.—From July 1, Heraeus Kulzer will operate under the name Kulzer.

Japan’s Mitsui Chemicals Group took over the dental division of Heraeus three-and-a-half years ago. By changing its name, the firm separates itself from its previous owner and targets new growth while nothing will change for customers.

“Our vision is to be the lifetime partner of our customers,” said Akira Misawa, Heraeus Kulzer CEO. “We understand our customers’ needs and want to grow with them. We do this by helping dental technicians and dentists to restore patients’ oral health and well-being in a safe, more convenient and cost-effective way. Our mission is to develop and provide best-in-class quality products and services that create reliable solutions. That’s why we’re continuously expanding our global service portfolio.”

The parent company, Mitsui Chemicals (MCI), is fully supportive of this new strategy and the expansion of its services and development work across the board. The current growth plan includes 100 new jobs in the international sales & services organization, of which a third will be created in research and development. In the future, more employees will work on growth initiatives at the company’s headquarters, and there will also be more service jobs with direct customer contact.

“The dental market is very competitive and users are now confronted with an incredibly wide range of products—complexity is increasing,” said Marc Berendes, chief sales officer at Kulzer. “With our reliable products and new services, we want to help our customers make their processes in practices and laboratories more cost-effective.” 
The change of name marks the complete integration of the dental manufacturer into the Mitsui Chemical Group. 

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