Pulitzer Prize-winning American novelist Ellen Glasgow
wrote, "The only difference between a rut and a grave are
the dimensions."
This makes me wonder, if dentists find themselves in so
many daily ruts, why do they keeping digging their own graves?
What's the cause behind the compulsive attitude and behaviors
commonly repeated by dentists that kill their practices? Answers
came to me recently when a theme emerged while working with
some of my clients: Stress.
Jen Butler, M.Ed, MCC, BCC, owner of Jen Butler
Coaching, will be addressing stress in a series of articles for
Dentaltown Magazine in November 2013. This month, I have
the honor of interviewing Butler to intoduce her to the
Dentaltown audience.
Carlsen: Is stress really significant enough to be
called The Silent Killer of Dentistry?
Butler: Stress is the silent killer of dentistry. Even though
dentists experience a high level of stress, they rarely talk about
it. Just go to any study club and ask a member, "How are you
doing?" and you'll get the standard, "Oh fine, and you?"
Although in a group of their peers that understand on a deep
level what each other goes through on a daily basis, the vulnerability
it takes to share feelings of stress often holds dentists
back from telling how they really feel.
Also, many dentists do little to deal with their stress in permanent
and calculated steps. For example, when attending
conferences where both clinical and stress-related topics are
offered, the clinical workshops are most often chosen.
Although there are a number of studies that support the
claim that stress is the silent killer of dentistry, one particular
report stands out. The American Dental Association conducted
a comprehensive wellness survey in 2003 and published
the results (2005) as the "2003 Dentists Well-Being
Survey." Of the 2,565 respondents, 2,052 stated their work
was stressful with 1,416 (69 percent) claiming "moderate"
stress levels and 247 (12 percent) claiming "extreme" stress levels.
Respondents were also asked how they felt due to their
stress and 17.8 percent claimed "depressed" while 10.3 percent
stated they felt "hopeless."
In spite of signs of depression and being overwhelmed, only
six percent sought professional support. When applied to the
general population of dentists, these numbers would register
into the tens of thousands of dentists experiencing moderate to high levels of stress. Until we break this accepted culture permeating
dentistry there will continue to be a lack of resources,
support groups and catalysts for change.
What surprises have you found with doctors, either
positive or negative, regarding stress?
Butler: In my years of working with dentists I've discovered
two profoundly important aspects.
First, dentists experience a level of stress beyond that of the
average professional and they have limited resources for seeking
assistance. When most dentists are stressed they tend to start with
fixing external problems in their practices. They hire or fire staff
hoping that will alleviate their stress. They attend clinical workshops
thinking that if they enhance their clinical skills their
patient retention will increase. They implement new marketing
methods to try and attract more patients. These external solutions
are not going to reduce their stress. Stress is an internal, biological
reaction to a perceived situation. Internal problems take internal
solutions. It's like patients saying they are going to cure their
periodontal disease by brushing more often, harder or longer.
Periodontal disease is under the gums just like stress is under
the skin. It takes methodical steps to eliminate the disease
and maintenance steps to ensure it stays under control.
Second, dentists are resilient. Through the decades of dentistry,
dentists have created a network and culture of
resiliency. In spite of their struggles, dentists persevere. They
approach patient care with unwavering commitment,
implement their clinical skills with delicate precision, all
while providing a good life for their families. They hold
honor for what they do and it shows in who they are.
How did you become interested in the role stress
plays in a dentist's personal life and practice?
Butler: In 1996, while working in the public education system,
I developed stress management programs for teachers and
parents of children with special needs. The work was extremely
rewarding and the topic of stress management became instantly
fascinating to me.
Since obtaining my Masters of Education in 1999, I've dedicated
my career to serving professionals on the issues of stress.
It's taken me to a variety of industries, including dental, given
me opportunity to write and implement a dozen stress management
programs, and work one-on-one with hundreds of professionals
looking to reduce stress, work smarter and live better.
How does stress impact a dental practice?
Butler: Stress impacts the dental practice in three key ways:
- direct impact on the dentist;
- employee performance; and
- patient base
When the dentist experiences any level of stress, he/she has
less focus, less patience and less energy to perform the delicate
procedures necessary for patients. This not only leads to loss in
same-day revenue, the dentist could see a higher than normal
failure rate on treatment at a cost to future business. Also, when
having physical and emotional stressors, it is normal for one's
tolerance of the ebb and flow of a dental practice to decrease
resulting in quick tempers, snappy retorts, reactive behaviors
and conflict. Often with these results a practice will see higher
turnover, emotionally absent staff, decrease in patient retention,
and a measurable, negative impact on financials. It's a spiral to
which many dentists can relate.
Employee stress is another major factor for the dental practice.
There is significant evidence from both mental health and
medical professionals indicating that stress is responsible for the
loss of production and an increase in injury at the average cost
of $10,000 per employee each year.
According to the American Institute of Stress, costs of stress
in U.S. industry totals more than $300 billion a year in absenteeism,
turnover and diminished productivity, with the median
number of missed work days from a stressed employee at 25 days
a year compared to the non-stressed worker's six days.
Considering every employee in the dental practice plays a key
role in the patient experience, the experience becomes compromised
in some capacity every time just one team member is not
at work.
In the recently released Stress in America Survey (2013) sponsored
by the American Psychological Association, more than half
of the general population states they are living with a moderate
amount of stress and an additional 20 percent declare an
extreme level of stress. Dentists should care about the overall
stress of the population because that is their patient base. When
people are stressed they are less likely to be proactive with their
health, feel as if they have less time to visit their health-care
providers, and have poor nutrition. This results in lower re-care
appointments kept, postponement of treatment, increase in
damaged or broken teeth due to grinding and higher numbers
of periodontal disease.
I recently sent out an anonymous stress question to
600 dentists - "What's your biggest worry today?
What keeps you up at night?" I received a meager 11
percent response rate with only two people listing
divorce. Not one mentioned depression, alcohol, drug
addiction, bankruptcy or suicidal tendencies. Are dentists
afraid to be honest about their inner demons?
Butler: Your survey and responses are a perfect example of
just how far dentists have their heads buried in the sand. They
would rather point a finger at everything or everyone else than
own the fact that they are failing and need help. The real tragedy
of this whole culture is that most dentists think, feel and act the
same way so they have a definition of normal that is completely
destructive and dangerous. It's time for a new normal!
If most of the people you consider your friends and colleagues
engage in the same or similar behaviors you do, that behavior,
however constructive or destructive, is recognized and taken as
normal. Dentists are willing to accept these demons (divorce,
alcohol use, depression, etc.) as a normal part of their lives
because that is how the dental industry has always been perceived.
Even before the 1960s' reports of high suicide rates and making
the recent most stressful jobs list on CareerCast.com, dentists are
getting reinforced messages that their job is stressful. When people
think things are normal it limits their curiosity to seek change.
Instead they internalize their results and view themselves as failures
or less than their expectations because they cannot handle
what others deem as normal. This perpetuates the stress cycle,
causes tangible consequences within a dentist's practice and personal
life, which reinforces the idea that they cannot handle it.
Most dentists do not realize they are actually fueling the very
cycle of disease from which they suffer.
What are some immediate coping mechanisms that
doctors can use to ameliorate stress?
Butler: Stress started out as part of our biological systems.
Over the years it has turned into a psychological and mental
health concern. Addressing stress at the biological roots first
gives us the mental space we need to process situations, choose
our response and think of out-of-the-box solutions.
Heavily based in scientific research, the most effective and
powerful coping mechanism is always accessible, free and is
already part of our biological systems - breathing. When people
are placed in stressful situations, medical researchers have documented
that people often start to shallow breath or hold their
breath, reducing their oxygen intake which slows their reaction
time, reduces the number of solutions they identify, and
increases cortisol and other hormones which trigger the fight or
flight response. Intentional deep breathing combats these effects
of stress at the biological level and allows for a dentist to manage
more situations effectively, with minimal residual impact
from their response, which helps them find a solution that creates
a win-win-win result.
Another coping mechanism easily threaded throughout the
practice so the dentist, all team members,and patients can benefit
from its positive effects is humor. Laughter is scientifically
proven to have physiological, physical and mental benefits on
the body. Intentionally creating a fun, humorous atmosphere
within the practice is one way to be proactive in the process of
stress management.
Go to www.jenbutlercoaching.com for a step-by-step approach
to deep breathing, ideas on how to incorporate humor into your
practice, and other coping mechanisms.
Author Bios |
Dr. Douglas Carlsen has delivered independent financial education to dentists since retiring from his practice in 2004 at age 53. For Dentists' Financial Newsletter, visit www.golichcarlsen.com and find the "newsletter" button at the bottom of the home page.
Additional Carlsen Dentaltown articles are at: www.dentaltown.com. Search "Carlsen." Videos available at: www.youtube.com/user/DrDougCarlsen. Contact Dr. Carlsen at drcarlsen@gmail.com or 760-535-1621.
Jen Butler, M.Ed, MCC, BCC has decades of experience working as a business and stress management consultant. She has written dozens of stress
management programs for small and large organizations that resulted in higher team engagement, job satisfaction and increased revenue. As a nationally
certified trainer, Jen has presented to thousands of business persons on the subject of stress management and other relevant topics.
As president and CEO of Jen Butler Coaching and one of 953 Master Certified Coaches worldwide, Butler works with dental professionals to help them reduce
their stress, re-engage, and create more of what they want. She has a free, weekly stressLESS call for those looking for additional support and guidance
on how to reduce their stress as well as a monthly newsletter. For more information, go to www.jenbutlercoaching.com or contact Jen Butler directly at
623-776-6715. |
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