Curve Dental’s Whiz Kid Brings the
Cloud to Dentistry
by Benjamin Lund, Editor, Dentaltown Magazine
First impressions can often be deceiving. Matt Dorey, 24,
strolls into the lobby of Conrad Hotel in Chicago, Illinois, and
unlike the half-dozen well-dressed hotel guests who rode down
with him in the elevator, Dorey’s striking appearance catches you
off guard. This young entrepreneur looks every bit his age – and
then some. He’s wearing stylish jeans, a gray hoodie sweatshirt,
and then there are those bright orange sneakers, representative of
his company’s lively brand. A haphazardly upswept hairdo and
two or three days of uneven stubble complete the look. As he
nears, this patently hip young man is singing a blues song.
“I love the blues,” he says. “When I visited Chicago a couple
years ago, I was just learning to play guitar. I found some
hideaway joints here where I heard the best blues music I’d ever
heard before. Changed my life.”
At first glance, you visualize Dorey as a budding rock
musician – not the founder of Curve Dental, a company
offering what many consider to be the biggest game-changer
in dental software in a generation. He has a base at Curve
Dental’s headquarters in Orem, Utah, and says he doesn’t
really have an office – yet he still works about 80 hours each
week. He spends most of his time on the road, traveling from
practice to practice, finding more ways to improve Curve
Hero, his company’s Web-based software platform, all the
while staying connected to his customers – an ethos he
adopted following revolutionary businessmen like famed
British industrialist Sir Richard Branson or Howard Schultz,
chairman and CEO of Starbucks.
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The son of entrepreneurs, Dorey received his first computer
and became passionate about computer programming at the
tender age of seven. In an effort to quench his thirst for learning
how things worked, he “ripped his computer apart” to see if
he could put it back together again. While in junior high,
Dorey began taking college-level computer programming
courses, hoping one day he might use these skills for a job in
engineering. Dorey admits, “I was never great at programming,
but I started young and I was always intrigued by it.” He shifted
his focus from becoming an engineer to developing software
products, and while in high school he developed a Facebook-like
social network for his friends years before Facebook transformed
social networking – until the school
administrators made him shut it down.
At 15, following in his parents’ entrepreneurial footsteps,
Dorey started his first “honest-to-goodness” company, Synergy
Solutions, which built computers, developed Web sites, created
custom programming and installed high-tech equipment in
dental practices and other local small businesses. After a time,
Dorey began to recognize some patterns. “Our focus was everywhere
and we were doing OK – but what was interesting was
dentistry was one of our most successful outlets – selling servers
and maintaining dental networks. So I thought, “OK, why don’t
we just put our focus here?’”
Soon, the teenager from Calgary and his budding dental
technology services company struck a deal with Ash Temple
(which, at the time, was the largest distributor of dental supplies
in Canada). With the stroke of a pen, Synergy Solutions
became the de facto installer of all software and other high tech
equipment for dental offices in his region of Canada.
While his friends were more preoccupied with prom, Dorey
was more concerned about serving his customers and growing
his business.
Installing computer servers and practice management technology
in dental offices got Dorey to thinking; there had to be
a better way to implement a practice management system without
having to purchase the expensive servers and shut down the
practice to install it properly, and lost production in training the
dental team. Granted, this thought was in direct competition
with his company’s business model. Using software via the
Internet meant companies like Synergy Solutions could become
obsolete. Dorey began negotiating with Ash Temple to develop
a Web-based practice management solution. “It didn’t make
sense to sell all of that hardware to dentists. A Web-based solution
was better.” But while Dorey was brainstorming the development
of a Web-based practice management solution, Ash
Temple was acquired by another industry giant and, due to a
new set of corporate objectives, Dorey’s Web-based software
project hit a bump.
Frustrating as it was, Dorey wasn’t about to give up on this
idea. He changed the focus of Synergy Solutions exclusively to the development of this Web-based practice management platform.
Soon after pitching the idea to several investors, Curve Dental was born.
As development of the Curve software platform continued, Dorey
began exploring other health-care fields to see how Web-based software
was being accepted. He found AdvancedMD, a fast-rising player in medicine
that had single-handedly shifted the paradigm for medical practitioners
away from traditional client/server technology to a Web-based
software model. He was surprised to learn that Jim Pack, AdvancedMD’s
CEO, was a former principal at Dentrix Dental Systems and led Easy
Dental Systems back from the brink in the late 1990s. When Pack sold
AdvancedMD in 2008, Dorey approached him through LinkedIn.com.
After some rigorous due diligence, Pack agreed to take the helm of Curve
Dental in early 2009.
Dorey rounded out his team when Andy Jensen, who had more than
15 years experience in marketing technology in the dental profession,
came aboard to handle Curve’s marketing. “With Jim and Andy’s proven
track record in the industry, we could essentially cherry pick the rest of the
team,” says Dorey. “The people we have directing our development, architecture,
data conversions, operations and customer service are veterans of
the dental profession or renown for their expertise.”
It took meticulous recruiting of the right people, thousands of man hours
and millions of dollars in capital to develop and offer what Curve
Hero is today. Dorey says the product was always meant to come to the
states, but since it was being developed in Canada, the software company
was able to operate very much under the radar.
Why the Web?
Curve Dental’s move to the Web is not as
surprising as you might think. Consider for a
moment how much your life has changed over
the past decade because of the Internet.
Chances are you survey your checking account
online from time to time. Maybe you’ve
avoided the crowded malls during the holiday
season and purchased gifts for friends and
family on Amazon.com or Ebay, while sitting
by the fire in your own living room. You have
probably booked travel online, or checked in
for your flight. Nowadays, you can even watch
your favorite shows and movies through the
Web or avoid the pitfalls of the social scene by
finding your next date online. Through social
sites like Facebook and niche professional networks
like Dentaltown.com, the world has
become vastly smaller and we’ve become infinitely
more connected.
It was only a matter of time before
a Web-based practice management
software option would come along,
allowing users to shed their
servers and IT woes. This is all
part of the global paradigm
shift techies are calling “the
cloud,” aka cloud computing.
Curve Dental, and its cloud computing
model, allows users to
connect to their practice management
systems from anywhere with
Internet access (office, home, vacation,
etc). Via Curve, all of the practice
management system’s applications
are delivered online, securely stored and
professionally maintained.
Dorey acknowledges that the concept of
storing practice data in “the cloud” may find a
few skeptics among the dental community, but
also puts it into context.
“Everyone’s financial information is online,
banking is online, you can trade stocks, check your
power bill, adjust your 401(k), and much more,” says Dorey.
“Right now, most dental practices don’t have anybody qualified
in their office who knows anything about IT, security,
back-ups or anything like that. We know 50 percent of the market
isn’t backing up their data properly, and most computers
have viruses or aren’t secure. There’s currently so much exposure,
but nobody really understands it because there’s misplaced
comfort in having a box under their desk or a physical
tape backup in a safe. When a
burglar breaks into their office,
what’s the first thing they’re going
to take? The computers. And when
a hurricane hits, or a fire starts or
something of that nature, what then?
They’re down. Their data’s gone. It’s
the equivalent of putting your money
under your mattress.”
Dorey continues, “With our system,
the practice’s data is stored in a world class
multi-million dollar security infrastructure
that can be accessed securely by
the dentist from any browser anywhere in
the world at any time. It would never be economical
for dentists to have our standard of security
and redundancy for their own office. Because they’re
connecting to our network, the security and redundancy all
comes with the service. Their data is being backed up in multiple
locations with the same level of security and encryption used
in banking.”
Another concern dentists have about storing their practice
data in the cloud is the reliability of their Internet connection.
Dorey responds, “Most of us can’t remember the
last time our Internet service was down. The telecom companies
that provide Internet service invest billions of dollars each year in ensuring 100 percent uptime – particularly if
you are a small business client for them. So the worry of
downtime is less and less relevant. With that said, if an
office wants a second option, it is simple and affordable to
install a USB wireless Internet card available from all of the
telecom companies.”
A major advantage of a cloud-based software solution is
the outright elimination of having to install updates and
patches to your system, a process so intimidating to most dental
offices that they allow their disk-based updates to pile up
on the shelf. Dorey insists that all of the “heavy lifting” is
done on Curve’s end. “Our customers find out that our platform
is perfect for them. Once they start with Curve, they
never have to change or go through the hassle of installing
updates on any of the PCs ever again. We take care of the
change for them.” According to Dorey, in the last 60 days,
Curve had developed and deployed more than 300 updates to
its software already. Dorey says, “It’s just like when you log on
to do your online banking and they’ve added new features.
There is nothing new to install. I didn’t have to take my bank
account offline for a day while I installed some new update.
It’s painless and organic. It’s seamless. Why shouldn’t that
same type of ongoing evolution be available to dentists with
their dental software?”
Another advantage of Curve’s Web platform is that it changes
the way the team is trained on the software. No longer will a dental
practice need to shut down for certain period of time to install
servers and software and train the staff. “We’re
changing how everything works,” says Dorey,
adding, “Because we’re using the Web to
implement our system we’re more in touch
with our customers. I am confident that our
customers feel we’re very responsive to their
needs and fun to work with.”
The Right Time
A product like Curve Hero wouldn’t have
been able to exist even three years ago. Now,
high-speed broadband Internet usage is fairly
prevalent. People everywhere are gaining
more and more trust in the Internet. The
generation that has grown up with the
Internet prefers using Web-based applications
because they are more convenient and
are more in tune with their lifestyles. And,
because Curve Hero is Web-based, it is compatible
with both Mac or PC. A doctor can
choose to use one or the other or both in the
same practice.
“The technical challenges that some doctors worry about
are now managed by us at a fraction of the cost,” says Dorey.
“Web-based systems have a faster ROI and provide doctors
with much better access to their data. And being on the Web
opens up a host of advantages to the doctor; for instance, we
have integrated online booking for patients, automatic e-mail
messaging for recall, electronic invoicing, and more. When
you check a patient out, the invoice is automatically sent.”
But Dorey says that is only the tip of the iceberg when it
comes to Curve Hero’s application capabilities now, and in
the future.
Dorey’s confidence in his company’s technology is bolstered
by the premonitions of computer power players like
Bill Gates and Steve Jobs who are convinced that more things
are moving to the Web. “In just a few short years the profession
will look back at 2010 and laugh at the way technology
was being integrated into the practice,” says Dorey. “People
are starting to recognize that Web-based applications should
be the standard. Curve Dental is the only company that can
push the dental profession to that tipping point. Just as
Windows-based applications replaced DOS-based dental systems
15 years ago, cloud computing and the power of the
Internet is fueling the technology of today. It’s already happened
in most all other markets. Curve Dental is leading the
charge in dentistry.”
To learn more about Curve Dental, please visit www.curvedental.com, or call 888-910-4376.
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Expert Opinion
Dr. Lorne Lavine, founder and president of Dental Technology Consultants
The discomfort the dental profession might feel about Web-based applications is both understandable
and contradictory at the same time. I’ve heard some of my colleagues express their
fear about placing their data on the cloud and then in the next sentence make reference to managing
their personal finances with online banking or online retirement planning. With time the
dental profession will make peace with their fears; however, it is interesting that our adoption of
Web-based applications lags behind our colleagues in the medical world.
In my business, I have no reservations in recommending Web-based applications,
like Curve Dental, to my clients. Is it for every practice? No, but it will be very soon. The
challenges that doctors have faced when switching to new dental software are greatly
diminished with Web-based dental software. For example, the task of installing
the software, unlike a traditional client-server system, is as simple as going to the
Web and entering a username and password.
I enjoy watching Curve Dental change the profession on a daily basis. Once
upon a time we all managed our practices using DOS, and then Dentrix and
others came along and we all switched to Windows for all of the obvious benefits.
The benefits of using Web-based applications are just as obvious. If I
had to bet, I’d put all my money on the cloud.
Expert Opinion
Sandy Pardue, director of consulting, Classic Practice Resources
In today’s economy, more and more doctors have an eye on the bottom line and
have become savvier when it comes to time and money. That’s why I like the cloud. It
benefits the practice in the following ways:
- Saves Practices Money. You’ll spend less on implementation, IT and licensing fees
with Web-based software
- Servers Not Necessary. Servers are expensive to buy and maintain.
- Saves Time. There is no need to install any CDs, download any software or worry
about upgrades.
- Data is Backed Up Automatically. Web-based software, such as Curve Hero, backs
up data automatically. It’s impossible to lose the practice lifeline.
- Always the Latest and Greatest. When you use the latest features you
maximize efficiency.
- Works from Anywhere. You can easily access patient data at home or on
vacation... all you need is Internet access.
Web-based software, like Curve Hero, will handle the security, backups,
upgrades and “IT guy” stuff. The practice is not threatened by theft, fire or
natural disaster. You can stay focused on dentistry and it is 100 percent
HIPAA compliant. For doctors looking to tighten their belts and become
more productive at the same time, the cloud is a clear winner.
Expert Opinion
Justin Shafer, founder of Onsite Dental Systems
One of the biggest sources of pain for the typical dental practice is the expense in
servers, hardware and maintenance of the system. Any time a practice can simplify its network,
or its network footprint, they’ll benefit in several ways. Most likely they’ll experience
less downtime due to hardware failure; less downtime means more production. All of my
clients welcome changes that will result in an increase in productivity.
What I like about cloud computing, and software like Curve, is the simplicity and the
security. Any time one of my clients must update their existing client-server software they
will most likely experience a number of technical issues that will require my tweaking their
server, upgrading their workstations or purchasing new workstations. All of that is an
expensive undertaking for the practice. The cloud eliminates all of that pain.
Data security is very cool on the cloud. I’m a big believer in establishing
proven backup procedures for my clients. I’ve seen too many
practices lose all of their data before I could help them. But procedures
rely upon people, and too many times people don’t follow procedures.
The cloud, on the other hand, is automated. Data backup is a natural
part of the cloud. The doctor using Web-based dental
software will never be bothered by its database backup or
software upgrade worries ever again. There isn’t a better
business continuity plan than the cloud. |