Counterintuitive Thought: Prerequisite to Effective Practice Promotion

Credit Details
This electronically delivered self-instructional program is designated for 2 hours of CE credit by Farran Media.
AGD Code: 550.

There is no fee to view this course. There is a fee of $36 to take the exam and claim CE credits for this course.

Synopsis:
Take 4 topics which are vital to the effective promotion of dentistry. Consider & discover what you currently feel is true about each topic. This is your intuitive thought. Then, in the blink of an eye, learn how your pre-conceived notions may actually destroy the performance of how you promote your dental practice! Howie and Mark will then support the new counterintuitive thoughts with decades of real world experience and examples. Viewers will walk away from this presentation with a great head start toward improving the performance of how they promote their dental practice.

Educational Objectives:
Upon completion of this course, you should be able to:

• Present 4 vital topics that are required to properly and effectively promote dentistry to the consumer.
• Bring forward, the audience's current opinion/belief of each of the 4 topics (discovery of the intuitive).
• Based on 23 years of testing, statistical analysis, and independent consumer research, share with the audience how their current opinions/beliefs may be contributing to less than desirable results from their own promotion.
• Discuss and present real world examples which supports the counter-intuitive.

Description of Speaker:
Howie Horrocks: Howie is the author of two dental best sellers, Unlimited New Patients, Volume ONE and Unlimited New Patients, Volume TWO; Trade Secrets of America's Dental Marketing Guru. And now, he is a co-author of Unlimited New Patients, Volume THREE. He is the Founder and CEO of New Patients, Inc., the advertising agency exclusively for dentists. He has authored articles on the subject of new patient promotion for publications such as Dental Economics, Dental Products Report, Dentaltown Magazine, The Richards Report, The Independent Dentist, The Profitable Dentist, The Advertising Dentist, Inside Dentistry, Dental Practice and Finance and others. Dr. Howard Farran has called him, "Dentistry's Number One Marketing Man." He has received accolades and endorsements from virtually every leader in the dental profession.

Mark Dilatush: Dr. Howard Farran said of Mark, "multitudes of dentists have benefited from the wisdom and integrity that Mark brings to every project. His thoughtfulness and sincere approach has aided scores of dentists in finding their path to greater dental success." Mr. Dilatush is a co-author of Unlimited New Patients – Volume THREE. Mark is the Vice President and partner of New Patients, Inc. Mark has spent the past 24 years teaching dentists and their teams how to better promote, manage, and analyze their practice. Mark writes and lectures on the implementation of advanced practice management principles and practice marketing to dental organizations and study clubs throughout the nation. You may have read some of Mark’s articles in recent issues of Dentistry Today, DentalTown, The Profitable Dentist, and many national e-newsletters. Many dentists also appreciate his straightforward advice on the DentalTown and ACEsthetics dental forums.

Disclosure:
Howie Horrocks declares being the Founder/CEO of New Patients, Inc.
Mark Dilatush declares being the Vice President of New Patients, Inc.

Legal Disclaimer:
The CE provider (Farran Media) uses reasonable care in selecting and providing content that is accurate. The CE provider, however, does not independently verify the content or materials. The CE provider does not represent that the instructional materials are error-free or that the content or materials are comprehensive. Any opinions expressed in the materials are those of the author of the materials and not the CE provider. Completing one or more continuing education courses does not provide sufficient information to qualify the participant as an expert in the field related to the course topic or in any specific technique or procedure. The instructional materials are intended to supplement, but are not a substitute for, the knowledge, expertise, skill and judgment of a trained health care professional.

Licensure:
Continuing education credits issued for completion of online CE courses may not apply toward license renewal in all licensing jurisdictions. It is the responsibility of each registrant to verify the CE requirements of his/her licensing or regulatory agency.

State CE Requirements:
Click Here for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.

Refund Policy
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.

CE Contact
For any questions, please contact Nareg Apelian, DMD, Director of Continuing Education at nareg@farranmedia.com