Jerry Jones Direct - The Business of Dentistry, Marketing & More!
Jerry Jones Direct - The Business of Dentistry, Marketing & More!
The inside truth about the Dental business, marketing and success
Blog By:
jerryjones
jerryjones

Episode #8: De-Constructing Effective Dental Advertising

9/21/2016 10:20:46 AM   |   Comments: 0   |   Views: 139




Today’s show covers a number of elements required to create advertising that moves people to take action. Asking a postcard or a single sheet of paper or even a website to deliver a prospective long-term patient and their family to you is asking a lot. So, you must leverage every square centimeter of the real estate you have to work with.

Episode #8: De-Constructing Effective Dental Advertising

Design is critical. The paper itself is critical (in direct mail). The ad copy -- what your ad says -- is always King. But, list or audience is most important (who you’re mailing to, who's seeing your website, etc.). You must also track results – measuring number of calls the ad produces, number of patients booked, amount of tx recommended, sold and completed in 30, 60 and 90 days.

With few exceptions, all advertising to promote a dental practice should include what we cover here today and more – we are limited on time so we won't be able to get to all of them…

I’ll be taking a deeper dive into these elements and many others, at my NPE Seminar, October 22 in NJ. Info @ BusyDentist.com

You must be logged in to view comments.
Total Blog Activity
997
Total Bloggers
13,451
Total Blog Posts
4,671
Total Podcasts
1,788
Total Videos
Sponsors
Townie Perks
Townie® Poll
Have you ever switched practice management platforms for your practice?
  
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
©2024 Dentaltown, a division of Farran Media • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450