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Displaying items 1 to 25 of 33
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Posted 4/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 7
#48: Multi-Specialty Marketing Plan Example | Dealing with Transitions or a New Practice
Listen In this episode of Dental Marketing Mastery, we run through an example marketing plan we did for a multi-specialty practice. Podcast Highlights Setting the marketing foundation Specialists Dealing with a capacity increase Getting this practice to the “next...Read More
Posted 3/29/2017 by The Disillusioned Dentist in The Disillusioned Dentist   |  Comments: 0  |   Views: 39
Episode 5 Dental Attorney with David Cohen
Episode 5 Dental Attorney with David Cohen David Cohen, owner of Cohen Law Firm, PLLC, specializes in helping dentists and specialists with their legal business transactional needs, including practice purchases,...Read More
Posted 3/27/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 7
#47: Mail Bag and Special Announcement | Dental Marketing Mastery Podcast
Defend Against Illegitimate Reviews - Is Mail Dead? - How Much Should I Email? In this episode of Dental Marketing Mastery, we answer a few questions we received and give a special announcement. Listen Podcast Highlights: We just attended the "Get it Done Weekend"and it was great! It is...Read More
Posted 3/13/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 7
#45: Combining Online and Offline Marketing | Like Peanut Butter and Jelly
In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts. Listen Podcast Highlights: The problem with putting all of your eggs into one basket Offline advertising's effect on your online properties ...Read More
Posted 3/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 191
#44: Don't Forget to Close the Back Door | Dental Marketing Mastery Podcast
How many patients are you losing? How do you know? How do you keep them? We answer all of these questions in our podcast. Listen Podcast Highlights: Promoting conveniences and technologies "If your offer is your best foot forward, you have no feet!" How to measure New...Read More
Posted 3/2/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 114
#43: Online Patient Scheduling -- It’s Not the Antichrist! Interview with LocalMed CEO Keith English
Listen In this episode of Dental Marketing Mastery, we interview the CEO of LocalMed®, Keith English. We discuss why real time online scheduling is becoming the “hot new marketing tool” in dentistry, and why you and the team should embrace it without fear.Read More
Posted 2/27/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 635
#42: Commitments Part 2 | Dental Marketing Mastery Podcast
In this episode of Dental Marketing Mastery, we discuss three more commitments every dentist can make to improve their practice. Listen Understand ROI What is exponential ROI? The problem with measuring in only 30 day increments Tracking first year production ...Read More
Posted 2/27/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 24
#41: Referrals! How to Ask, Reward, and Incentivize | Dental Marketing Mastery Podcast
How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so? Listen Podcast Highlights The importance of internal promotions Avoiding the state board Types of relationships Transactional Relationships Social...Read More
Posted 2/16/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 21
#40: Commitments to Make to Yourself
What commitments can you make to yourself for a better practice? Listen View your practice as a business Fighting reimbursement entities, corporate entities Your mental image of a "practice" "I don't need marketing. I have organic referrals" ...Read More
Posted 2/10/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 15
#39: Branding vs. Branded | Dental Marketing Mastery Podcast
In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded. Listen Podcast Highlights: Definition of Branding and Branded How people FEEL about you, their perspectives What is achievable for the average dentist ...Read More
Posted 1/30/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 19
#38: The Truth about Duplicate Content
Controversy! In this episode of Dental Marketing Mastery, we discuss duplicate content on websites. Listen Podcast highlights: What's real and what's not? How many ways can you describe dental implants? SEO Effects of geolocation Dentistry SEO Cookie cutter vs....Read More
Posted 1/30/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 19
#37: Rural Vs. Urban Marketing | Dental Marketing Mastery Podcast
In this episode of Dental Marketing Mastery, we discuss the differences between marketing a rural practice and an urban one. We also discuss what dentists should do if they are neither rural or urban, but more in between. Listen We also now have a mail bag! If you have a question that you...Read More
Posted 1/30/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 14
#36: How to Use Video | Dental Marketing Mastery Podcast
Video is one of the most underutilized mediums in Dental Marketing. So, what makes a good video? How should you use video, and what should your videos say? Listen Podcast Highlights: Types of videos What makes a good home page video? Establishing trust and respect Video...Read More
Posted 1/9/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 11
#35: 2017 Resolutions. Three Easy Commitments to Make.
The new year is upon us, so what is your practice going to focus on? In this episode of Dental Marketing Mastery, we explain three easy, proven, FREE commitments that your office can make to convert more new patients. Listen Podcast Highlights: Calling new patients the same day they...Read More
Posted 12/13/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 19
[Podcast] #32: Creating a Marketing Plan
Have you reflected on your marketing year? What plans do you have for the next year? In this episode, Mark and Howie discuss how to make a marketing plan that works, and how to stick to it. Listen Podcast Highlights: Assessing your marketable assets Assessing your website,...Read More
Posted 12/13/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 18
[Podcast] #31: The Niche Trap
What is the niche trap? How can you avoid it? In this episode of Dental Marketing Mastery, Mark and Howie explain. Download Listen Podcast Highlights: Cosmetic Dentistry's past niche trap A budgeting error that can lead to the niche trap Spreading your message across your...Read More
Posted 11/7/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 29
[Podcast] DMM #25: Pay Per Click Fundamentals
Listen Mark and Howie explain PPC, how to get the most out of your money, and more. Podcast highlights: PPC definition and examples Which search terms should you bid on? How bidding works Switching up phrases instead of abandoning PPC How to go from $20 per click to...Read More
Posted 10/11/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 31
[PODCAST] DMM #22: Phone Coverage. Increase Your ROI by 20% Without Spending a Penny
Download Listen In this episode of Dental Marketing Mastery, Mark and Howie discuss phone coverage, how to do it right, and how to maximize it. Podcast highlights: The best times to have your phones covered How to get the most out of voicemail How to screen between new...Read More
Posted 10/10/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 32
[PODCAST] DMM #21: Ditching Your PPOs? Do it Right, and Avoid Disaster
Listen In this episode of Dental Marketing Mastery, Mark and Howie discuss how to get out of a PPO contract. Podcast Highlights: What IS insurance participation, really? What do you get out of it? Comparing insurance participation rates to an effective marketing budget ...Read More
Posted 9/19/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 43
Call Tracking ROI: Wrestling an Oiled Pig with Chopsticks (Dental Marketing Mastery #20)
Listen In this episode of Dental Marketing Mastery, we discuss call tracking ROI. Why is it important? How do you get the actual numbers? Podcast highlights: Do patients lie to you? "We don't need call tracking" Gaining actual insight into patient sources What is...Read More
Posted 9/12/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 34
Dental Marketing Mastery #19: Value Gap. Dentistry is NOT a Refrigerator!
Listen Mark and Howie discuss the value gap in dentistry. What is it? Which moms respond to advertising that doesn't rely on a price incentive? If they don't respond to price, what WILL they respond to? Podcast Highlights: What is your target demographic interested in? How is your...Read More
Posted 9/8/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 22
Dental Marketing Mastery #18: Design. What will make you, and what will break you!
Listen In this episode of Dental Marketing Mastery, Mark and Howie talk about the one thing that can make or break your advertising: design. Podcast highlights: Proper margins, fonts, graphics, picture density, size What will customers say? Does it matter? What are the...Read More
Posted 8/29/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 38
Dental Marketing Mastery #17: Website Do's and Don'ts
What makes a good website? What should you do when it comes to things such as hosting? What shouldn't you do? In this episode of Dental Marketing Mastery, we explain. Listen Podcast Highlights Ownership of your site's domain The page most moms will visit The importance of...Read More
Posted 8/21/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 29
Dental Marketing Mastery #16: Pre-appointing Hygiene. You want the truth? You can't handle the truth!
In this episode of Dental Marketing Mastery, we go over the best practices for Pre-appointing Hygiene, what costly mistakes are made, how to categorize your best customers, and more. Listen Podcast Highlights: The black plague of dentistry: pre-appointing everyone in hygiene! ...Read More
Posted 8/21/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 42
Dental Marketing Mastery #16: Pre-appointing Hygiene. You want the truth? You can't handle the truth!
In this episode of Dental Marketing Mastery, we go over the best practices for Pre-appointing Hygiene, what costly mistakes are made, how to categorize your best customers, and more. Listen Podcast Highlights: The black plague off dentistry: pre-appointing everyone in hygiene! ...Read More
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