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Posted 12/15/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 1
#81 Committing to PPC: Truths You Need To Know
Will PPC work for your office? How do you know? What steps do you take to find out? In this episode of Dental Marketing Mastery, Mark and Howie go into the nitty gritty of PPC.ListenPodcast Highlights:    Defining acronyms    Bidding for position and understanding your search market    Realities of...  Read More
Posted 12/8/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 2
#80: I'm Planning to Buy a Practice. But Before I Do...
Buying a practice? What should you look for? What pitfalls should you avoid, and how should you go about this process? Mark and Howie explain.Listen:Podcast Highlights:    What does the local market look like?    What is your doctor:patient ratio?    Is there a reason the practice is being sold? ...  Read More
Posted 11/24/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 2
#78: Transitioning Your First Associate With Dr. Staci Blaha
Transitioning your first associate can be rough. So, how do you do it as painlessly as possible? We interview Dr. Staci Blaha to find out! Listen  Podcast Highlights                A situation many dentists find themselves in        Using a financial model vs. a capacity model        How to...  Read More
Posted 11/4/2017 by DrBillWilliams in The Dental Jungle   |  Comments: 0  |   Views: 57
The $10,000 a Day Dentist Book Is Here
Our first 5M Mastermind session was about to start and I had just completed the PowerPoint presentation to share with them how I understood it was possible for any dentist to produce over $10,000 every day.  When you lead a mastermind, you want to give your best, most impactful information, what...  Read More
Posted 11/3/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 10
#75: Preparing for Next Year Part 4: Risk Management Review, Deployment Planning
We continue our series on how to prepare your marketing for the upcoming year. In this episode, we review risk management and lay out some deployment strategies.ListenPodcast Highlights:    Budget misallocations    Rotating services    Deployment costs    Avoiding the niche trap    The biggest myth...  Read More
Posted 11/2/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 7
#74: Preparing for Next Year Part 3: Budget Allocation and Risk Management
What do you do with your budget? And more importantly, WHY? While preparing for next year, it is important to manage your risks.ListenPodcast Highlights    Ideas vs. statistics    Budget allocation basics    The real target market you should be after    Established budget formulas    Building...  Read More
Posted 10/20/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 14
#73: Preparing for Next Year Part 2: Assets and Liabilities
In part 2 of "Preparing for Next Year," we go over your assets and liabilities. What is helping? What is hurting? How do you tell? ListenPodcast Highlights:    Assets you don't want to overlook    Committing to listening to calls    Amenities, public relations, meet the dentist    Website...  Read More
Posted 10/9/2017 by Gormazca in Marketing Strategies   |  Comments: 0  |   Views: 31
Do You Want More Patients?
It goes without saying, but without a steady stream of patients, your practice will die! So, if you’re looking for proven strategies for attracting new and better patients keep reading.   What you’re about to read is not a collection of platitudes and theories that only function under ideal...  Read More
Posted 10/6/2017 by Gormazca in Marketing Strategies   |  Comments: 0  |   Views: 17
How to Become a Patient Magnet
Patient attraction is EVERYTHING in business; therefore, it should go without saying that without a steady stream of patients, your practice will die! As such, you're going to learn how to transform your clinic into a patient magnet through powerful messaging.The information you provide (either on...  Read More
Posted 10/2/2017 by Gormazca in Marketing Strategies   |  Comments: 0  |   Views: 26
Legally steal your biggest competitor's best patients!
To succeed in your practice, you must develop better marketing strategies --- tactics that allow you to attract as many patients as possible.It only makes sense, when you started your dental practice your desire was to be successful, which translates into being profitable. In fact, you can trace...  Read More
Posted 9/28/2017 by Gormazca in Marketing Strategies   |  Comments: 0  |   Views: 20
Are You Missing Out On Great Opportunities?
If you're missing the mark with your patients?This article delivers sound & proven tips for success!The cornerstone of business prosperity centers on a sound symbiotic relationship with your vision and your promotional efforts. The only purpose of any advertising effort is to let everyone in...  Read More
Posted 9/25/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 16
#70: Review and Reputation Management Software: What You Need to Know
Everyone loves online reviews! So how do you get them to work for your benefit? What should you look for when shopping for review management software?Listen Podcast Highlights:    The muddy waters of being the online review champ in your area    Reviews from the consumer point of view    Avoiding...  Read More
Posted 7/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 26
#60: Choosing a Location for Your Practice
In this episode of Dental Marketing Mastery, we talk about the best locations to set up your practice. This includes startups, dentists considering buying a practice, and dentists who are expanding.ListenPodcast Highlights: The ideal practice How to getdemographic data How to find the best...  Read More
Posted 7/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 19
#59: SEO Defined
What makes effective SEO? Why is it important? In this episode of Dental Marketing Mastery, we declutter the confusion behind SEO.ListenPodcast Highlights: The three main aspects of effective SEO Getting career-long return on your SEO Budgeting for SEO What is off-page SEO? Google...  Read More
Posted 6/8/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 15
#56: Rip Off the Bandaid! | Interview with Lee Buzard
We interview NPI Consultant, Lee Buzard, about his honest, no-nonsense approach to marketing dental practices. Lee has over 20 years of experience in dental marketing, including purchasing and owning multiple dental practices. He has walked in the same dental office ownership trenches that many of...  Read More
Posted 5/11/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 9
#52: How to Help Your Marketing Firm | 	Getting Your Ducks in a Row!
In this episode of Dental Marketing Mastery, we discuss how to help your marketing firm help you.ListenPodcast Highlights: Clients that have stayed with a company for years – what do they have in common Responsiveness Avoiding the waiting game Agreeing that the big picture...  Read More
Posted 5/11/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 18
#51: If Your Offer Is Your Best Foot Forward, You Have No Feet! | What Makes Good Copy?
In this episode of Dental Marketing Mastery, Howie and Mark explain offers, copywriting, features vs. benefits, and creating digestible advertising for your potential new patients.ListenPodcast Highlights: Are you overly concerned about your offer? The different offers you make based on the...  Read More
Posted 1/9/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 27
#35: 2017 Resolutions. Three Easy Commitments to Make.
The new year is upon us, so what is your practice going to focus on? In this episode of Dental Marketing Mastery, we explain three easy, proven, FREE commitments that your office can make to convert more new patients.ListenPodcast Highlights: Calling new patients the same day they call you ...  Read More
Posted 1/4/2017 by DrBillWilliams in The Dental Jungle   |  Comments: 0  |   Views: 73
The Dental Jungle – Web Centric Marketing Focus
By Dr. Bill WilliamsIn the dental jungle there are 101 stories; this is one of them. We follow Dr. Alex Middleton, the Guide, as he gives sage advice to his dentist friend, Dr. Jack Mudd.*Some dentists know marketing but most don’t. Many dentists see what comes in the mail and think that is...  Read More
Posted 12/28/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 30
#34: The Boogieman of Dentistry | Dental Marketing Mastery with Howie Horrocks and Mark Dilatush
Allowpatients to schedule their own appointments online? MADNESS!Or is it?In this episode of Dental Marketing Mastery, we explore the pros and cons of online scheduling and debunk the myths surrounding this controversial subject.ListenPodcast highlights: The two crowds in this argument ...  Read More
Posted 12/1/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 40
#30: Google Changes for Reviews, Website and Practice Management Integration
In this episode of Dental Marketing Mastery, Mark and Howie discuss the changes that went forth for Google and how it handles reviews, and go further into depth about website and practice management software integration.Listen  Read More
Posted 12/1/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 52
#28: NPI Concierge: Online Appointment Scheduling Made Easy
In this episode of Dental Marketing Mastery, we introduce NPI Concierge, our new software that allows new and existing patients to schedule their own appointments from your website, their social media pages, or their insurance provider’s website.ListenPodcast Highlights: Existing patients,...  Read More
Posted 12/1/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 33
#27: It's Not All About You! (When It Comes to Marketing)
In this episode of Dental Marketing Mastery, we tell dentists that it’s not all about you… when it comes to your marketing. So, what should you promote?ListenPodcast Highlights: Are you promoting the right services? Do you HAVE the right services? The pitfalls of using an...  Read More
Posted 11/18/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 44
Dental Marketing Mastery #26: Managing Your Online Reputation
Is your online reputation important? YOU KNOW IT! So, how do you manage your online reputation? How do you get more reviews? How do you stop bad reviews and leave patients satisfied? Mark and Howie Explain.ListenPodcast Highlights: The importance of online reviews Control triggers for online...  Read More
Posted 10/10/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 77
DMM #23: Considering EDDM (Every Door Direct Mail™)? What You Need to Know FIRST!
In this episode of Dental Marketing Mastery, Mark and Howie break down the differences between EDDM and Bulk Mail, when you should use EDDM, which demographic is better, and more.ListenPodcast Highlights: What is EDDM? When should you use it? The right budget for EDDM Why EDDM is best...  Read More
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