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Posted 7/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 11
#60: Choosing a Location for Your Practice
In this episode of Dental Marketing Mastery, we talk about the best locations to set up your practice. This includes startups, dentists considering buying a practice, and dentists who are expanding. Listen Podcast Highlights: The ideal practice How to getdemographic data How...Read More
Posted 7/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 11
#59: SEO Defined
What makes effective SEO? Why is it important? In this episode of Dental Marketing Mastery, we declutter the confusion behind SEO. Listen Podcast Highlights: The three main aspects of effective SEO Getting career-long return on your SEO Budgeting for SEO What is off-page...Read More
Posted 6/8/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 8
#56: Rip Off the Bandaid! | Interview with Lee Buzard
We interview NPI Consultant, Lee Buzard, about his honest, no-nonsense approach to marketing dental practices. Lee has over 20 years of experience in dental marketing, including purchasing and owning multiple dental practices. He has walked in the same dental office ownership trenches that many of...Read More
Posted 5/11/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 6
#52: How to Help Your Marketing Firm | 	Getting Your Ducks in a Row!
In this episode of Dental Marketing Mastery, we discuss how to help your marketing firm help you. Listen Podcast Highlights: Clients that have stayed with a company for years – what do they have in common Responsiveness Avoiding the waiting game Agreeing that the...Read More
Posted 5/11/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 9
#51: If Your Offer Is Your Best Foot Forward, You Have No Feet! | What Makes Good Copy?
In this episode of Dental Marketing Mastery, Howie and Mark explain offers, copywriting, features vs. benefits, and creating digestible advertising for your potential new patients. Listen Podcast Highlights: Are you overly concerned about your offer? The different offers you...Read More
Posted 1/9/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 13
#35: 2017 Resolutions. Three Easy Commitments to Make.
The new year is upon us, so what is your practice going to focus on? In this episode of Dental Marketing Mastery, we explain three easy, proven, FREE commitments that your office can make to convert more new patients. Listen Podcast Highlights: Calling new patients the same day they...Read More
Posted 1/4/2017 by DrBillWilliams in The Dental Jungle   |  Comments: 0  |   Views: 36
The Dental Jungle – Web Centric Marketing Focus
By Dr. Bill Williams In the dental jungle there are 101 stories; this is one of them. We follow Dr. Alex Middleton, the Guide, as he gives sage advice to his dentist friend, Dr. Jack Mudd.* Some dentists know marketing but most don’t. Many dentists see what comes in the mail and think that...Read More
Posted 12/28/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 17
#34: The Boogieman of Dentistry | Dental Marketing Mastery with Howie Horrocks and Mark Dilatush
Allow patients to schedule their own appointments online? MADNESS! Or is it? In this episode of Dental Marketing Mastery, we explore the pros and cons of online scheduling and debunk the myths surrounding this controversial subject. Listen Podcast highlights: The two crowds in...Read More
Posted 12/1/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 28
#30: Google Changes for Reviews, Website and Practice Management Integration
In this episode of Dental Marketing Mastery, Mark and Howie discuss the changes that went forth for Google and how it handles reviews, and go further into depth about website and practice management software integration. Listen Read More
Posted 12/1/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 38
#28: NPI Concierge: Online Appointment Scheduling Made Easy
In this episode of Dental Marketing Mastery, we introduce NPI Concierge, our new software that allows new and existing patients to schedule their own appointments from your website, their social media pages, or their insurance provider’s website. Listen Podcast Highlights: ...Read More
Posted 12/1/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 21
#27: It's Not All About You! (When It Comes to Marketing)
In this episode of Dental Marketing Mastery, we tell dentists that it’s not all about you… when it comes to your marketing. So, what should you promote? Listen Podcast Highlights: Are you promoting the right services? Do you HAVE the right services? The pitfalls...Read More
Posted 11/18/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 31
Dental Marketing Mastery #26: Managing Your Online Reputation
Is your online reputation important? YOU KNOW IT! So, how do you manage your online reputation? How do you get more reviews? How do you stop bad reviews and leave patients satisfied? Mark and Howie Explain. Listen Podcast Highlights: The importance of online reviews Control...Read More
Posted 10/10/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 53
DMM #23: Considering EDDM (Every Door Direct Mail™)? What You Need to Know FIRST!
In this episode of Dental Marketing Mastery, Mark and Howie break down the differences between EDDM and Bulk Mail, when you should use EDDM, which demographic is better, and more. Listen Podcast Highlights: What is EDDM? When should you use it? The right budget for EDDM ...Read More
Posted 10/10/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 34
[PODCAST] DMM #21: Ditching Your PPOs? Do it Right, and Avoid Disaster
Listen In this episode of Dental Marketing Mastery, Mark and Howie discuss how to get out of a PPO contract. Podcast Highlights: What IS insurance participation, really? What do you get out of it? Comparing insurance participation rates to an effective marketing budget ...Read More
Posted 8/21/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 31
Dental Marketing Mastery #16: Pre-appointing Hygiene. You want the truth? You can't handle the truth!
In this episode of Dental Marketing Mastery, we go over the best practices for Pre-appointing Hygiene, what costly mistakes are made, how to categorize your best customers, and more. Listen Podcast Highlights: The black plague of dentistry: pre-appointing everyone in hygiene! ...Read More
Posted 8/21/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 44
Dental Marketing Mastery #16: Pre-appointing Hygiene. You want the truth? You can't handle the truth!
In this episode of Dental Marketing Mastery, we go over the best practices for Pre-appointing Hygiene, what costly mistakes are made, how to categorize your best customers, and more. Listen Podcast Highlights: The black plague off dentistry: pre-appointing everyone in hygiene! ...Read More
Posted 8/15/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 35
Dental Marketing Mastery #14: Common Mistakes Part 2
In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of mistakes that Dentists often make when marketing their practice. Direct Download Listen: Podcast Highlights: Why using what you "like" can be an expensive pitfall. Taking input from...Read More
Posted 7/26/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 48
Dental Marketing Mastery #12: Passive and Aggressive Marketing
What are your passive and aggressive media types? Why do you need both? Mark and Howie explain in this episode of Dental Marketing Mastery. Listen Watch on YouTube: Read More
Posted 7/11/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 55
Dental Marketing Mastery #11: Direct Mail, the King of Dental Advertising
In a world dominated by digital media, direct mail is still the king when it comes to getting new patients. Mark and Howie explain in this episode of Dental Marketing Mastery. Listen: Watch Read More
Posted 5/31/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 115
Dental Marketing Mastery #5: What is Dental Web Content?
In this episode of Dental Marketing Mastery, we reveal Dental Web Content, an online portal that contains over 26 years of tested marketing material for dentists. We also discuss why we created Dental Web Content, why we believe that dentists should promote dentistry on its benefits, and why we do...Read More
Posted 5/24/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 56
Dental Marketing Mastery #4: How to Budget Your Marketing
In this episode of Dental Marketing Mastery, we discuss one of the most important things about marketing your practice -- your budget! How much should you allocate towards marketing? Which mediums should you spend the most in? How do you avoid a start and stop mentality? All of these questions and...Read More
Posted 5/19/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 52
Dental Marketing Mastery Episode 3: What Moms Need to Hear from You!
In episode 3 of Dental Marketing Mastery, we further expand on the two halves of the market and answer the most important question: what do moms need to hear from you? Play Direct Download Listen in iTunes Watch on YouTube: Read More

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