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Posted 1 day ago by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 7
#76: Preparing for Next Year Part 5: Timing, Result Tracking, Call Monitoring
Now that you understand deployment planning, how will you time your campaigns? And more importantly, how will you track those campaigns and ensure that your phones are being handled properly? Listen Episode Highlights:     Committing to tracking     Online timing     Offline...  Read More
Posted 11/3/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 7
#75: Preparing for Next Year Part 4: Risk Management Review, Deployment Planning
We continue our series on how to prepare your marketing for the upcoming year. In this episode, we review risk management and lay out some deployment strategies. Listen Podcast Highlights:     Budget misallocations     Rotating services     Deployment costs     Avoiding the niche...  Read More
Posted 10/20/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 12
#73: Preparing for Next Year Part 2: Assets and Liabilities
In part 2 of "Preparing for Next Year," we go over your assets and liabilities. What is helping? What is hurting? How do you tell?   Listen Podcast Highlights:     Assets you don't want to overlook     Committing to listening to calls     Amenities, public relations, meet the...  Read More
Posted 10/11/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 17
#71: Top Five Things to Remember for 2018
The best time to plan your future marketing is NOW! So what should every practice know? Listen Podcast highlights:     How often should you update your website?     Use it or lose it campaigns     The dangers of putting all your eggs into one basket     Clients who disappear. Where did...  Read More
Posted 9/25/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 12
#70: Review and Reputation Management Software: What You Need to Know
Everyone loves online reviews! So how do you get them to work for your benefit? What should you look for when shopping for review management software? Listen   Podcast Highlights:     The muddy waters of being the online review champ in your area     Reviews from the consumer...  Read More
Posted 9/21/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 9
#69: Keeping It Real With Sandy Pardue
Sometimes, the truth hurts. In this episode of Dental Marketing Mastery, we interview Sandy Pardue of  about training your front desk, avoiding missed opportunities, customer retention, and more! Listen Podcast Highlights:     How dentists who invest in marketing can get more from the...  Read More
Posted 9/18/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 8
#68: Redesigning Your Website | Interview with Michael Barr, DDS
How do you redesign and rebuild your website? We interview Michael Barr about the subject. Listen Podcast Highlights:     What can you add to your website?     The Dental Warrior Blog:      What to look for     What to ask about     Creating unique and relevant content     How long...  Read More
Posted 8/17/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 11
#65: Find The Needles In Your Haystack
Cross-Referencing Your New Patients Listen What is the one thing every marketing company should do? Cross reference! In this episode of Dental Marketing Mastery, Mark and Howie explain how to source your new patients and get the most out of your combination of online and offline...  Read More
Posted 8/7/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 13
#64: Dealing with Corporate Dentistry, Finishing the Year Strong
Howie interviews Lee Buzard about corporate dentistry, setting goals for the rest of the year, and investing in your practice. Podcast Highlights: Corporate Dentistry takeover? What are they ACTUALLY taking from you? (Hint: don't worry) The top half vs. the bottom half of the...  Read More
Posted 8/3/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 15
#63: The Components of a Marketing Plan
Your marketing plan creates new patients, so it is extremely important to do it right. What separates a great plan from just a good one? How do you make a great marketing plan? Listen Podcast Highlights: Knowing your fundamentals Location analysis Supply and...  Read More
Posted 8/3/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 10
#62: Dentistry is Rebounding - Take Advantage NOW!
What do you do in a rebound year? How do you take full advantage of it, and reap the benefits for years to come? In this episode of Dental Marketing Mastery, Mark and Howie explain how an upturn changes the dental consumer's spending habits, how to market to these new behaviors, how to ready your...  Read More
Posted 7/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 18
#59: SEO Defined
What makes effective SEO? Why is it important? In this episode of Dental Marketing Mastery, we declutter the confusion behind SEO. Listen Podcast Highlights: The three main aspects of effective SEO Getting career-long return on your SEO Budgeting for SEO What is off-page...  Read More
Posted 6/14/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 9
#57: Taking on an Associate
Taking on an associate requires some foresight in both your business practices and marketing. How should you approach it? Listen Podcast Highlights: The role of owners vs. associates The time period that should pass before an associate buys in Who is supposed to promote? ...  Read More
Posted 6/8/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 12
#56: Rip Off the Bandaid! | Interview with Lee Buzard
We interview NPI Consultant, Lee Buzard, about his honest, no-nonsense approach to marketing dental practices. Lee has over 20 years of experience in dental marketing, including purchasing and owning multiple dental practices. He has walked in the same dental office ownership trenches that many of...  Read More
Posted 5/26/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 18
#54: Are You Overlooking These Hidden Gems?
In this episode of Dental Marketing Mastery, we discuss marketable attributes that you may be overlooking. These attributes not only make you stand out from the crowd, but are also features that your potential new patients care about. Find out your practice’s marketable attributes with...  Read More
Posted 5/16/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 14
#53: Emergencies! Yuck!
Emergencies! While some doctors do not like them, there are many reasons they should. We discuss in this episode of Dental Marketing Mastery. Listen Podcast Highlights: The macroeconomics of dentistry before and after 2008 Cosmetic dentistry The drop in routine care The...  Read More
Posted 5/11/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 7
#52: How to Help Your Marketing Firm | 	Getting Your Ducks in a Row!
In this episode of Dental Marketing Mastery, we discuss how to help your marketing firm help you. Listen Podcast Highlights: Clients that have stayed with a company for years – what do they have in common Responsiveness Avoiding the waiting game Agreeing that the...  Read More
Posted 5/11/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 16
#51: If Your Offer Is Your Best Foot Forward, You Have No Feet! | What Makes Good Copy?
In this episode of Dental Marketing Mastery, Howie and Mark explain offers, copywriting, features vs. benefits, and creating digestible advertising for your potential new patients. Listen Podcast Highlights: Are you overly concerned about your offer? The different offers you...  Read More
Posted 4/28/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 19
#50: Lifecycle of Marketing a Practice | Dental Marketing Mastery Podcast
What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more. Listen Join our Facebook group: The importance of a wide-area analysis The ratio of...  Read More
Posted 4/10/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 14
#49: Who Are You? | Avoiding Bad Perceptions
Listen Who are you, or rather, how is your practice perceived? In this podcast, we highlight how you can affect this perception through your marketing and other efforts. The person at the grocery store Why people don't want to go the dentist in the first place Views depend on...  Read More
Posted 4/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 22
#48: Multi-Specialty Marketing Plan Example | Dealing with Transitions or a New Practice
Listen In this episode of Dental Marketing Mastery, we run through an example marketing plan we did for a multi-specialty practice. Podcast Highlights Setting the marketing foundation Specialists Dealing with a capacity increase Getting this practice to the “next...  Read More
Posted 3/27/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 14
#47: Mail Bag and Special Announcement | Dental Marketing Mastery Podcast
Defend Against Illegitimate Reviews - Is Mail Dead? - How Much Should I Email? In this episode of Dental Marketing Mastery, we answer a few questions we received and give a special announcement. Listen Podcast Highlights: We just attended the "Get it Done Weekend"and it was great! It is...  Read More
Posted 3/13/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 15
#45: Combining Online and Offline Marketing | Like Peanut Butter and Jelly
In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts. Listen Podcast Highlights: The problem with putting all of your eggs into one basket Offline advertising's effect on your online properties ...  Read More
Posted 3/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 199
#44: Don't Forget to Close the Back Door | Dental Marketing Mastery Podcast
How many patients are you losing? How do you know? How do you keep them? We answer all of these questions in our podcast. Listen Podcast Highlights: Promoting conveniences and technologies "If your offer is your best foot forward, you have no feet!" How to measure New...  Read More
Posted 3/2/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 136
#43: Online Patient Scheduling -- It’s Not the Antichrist! Interview with LocalMed CEO Keith English
Listen In this episode of Dental Marketing Mastery, we interview the CEO of LocalMed®, Keith English. We discuss why real time online scheduling is becoming the “hot new marketing tool” in dentistry, and why you and the team should embrace it without fear.  Read More
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