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Posted 3/16/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 17
#93: How to Promote Dental Implants
How do you promote dental implants? Where do you start? What demographics do you go after? How do you frame your message? All this and more in our newest episode of Dental Marketing Mastery.#93: How To Promote Dental ImplantsDownload: iTunes: Stitcher: Podcast Highlights:    Where to start ...  Read More
Posted 1/19/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 10
#84: Updates! Online Scheduling, Dental Web Content
In this episode of Dental Marketing Mastery, we talk about updates to scheduling software and Dental Web Content.Listen#84: Updates! Online Scheduling, Dental Web ContenPodcast Highlights: "My patients won't..." they will! The surprising hours patients will make appointments ...  Read More
Posted 1/5/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 11
#82: You Only Retire Once!
In this episode of Dental Marketing Mastery, Mark and Howie discuss how to deal with the transition to retirement, doing more "fun" dentistry, getting enough volume to support an associate, and more.Listen#82: You Only Retire Once!Podcast Highlights Retirement transition Moving to...  Read More
Posted 12/15/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 6
#81 Committing to PPC: Truths You Need To Know
Will PPC work for your office? How do you know? What steps do you take to find out? In this episode of Dental Marketing Mastery, Mark and Howie go into the nitty gritty of PPC.Listen#81 Committing to PPC: Truths You Need To KnowPodcast Highlights: Defining acronyms Bidding for...  Read More
Posted 11/16/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 25
#76: Preparing for Next Year Part 5: Timing, Result Tracking, Call Monitoring
Now that you understand deployment planning, how will you time your campaigns? And more importantly, how will you track those campaigns and ensure that your phones are being handled properly?Listen#76: Preparing for Next Year Part 5: Timing, Result TrackingEpisode Highlights: Committing to...  Read More
Posted 11/3/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 16
#75: Preparing for Next Year Part 4: Risk Management Review, Deployment Planning
We continue our series on how to prepare your marketing for the upcoming year. In this episode, we review risk management and lay out some deployment strategies.Listen#75: Preparing for Next Year Part 4: Risk ManagementPodcast Highlights: Budget misallocations Rotating services ...  Read More
Posted 10/20/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 18
#73: Preparing for Next Year Part 2: Assets and Liabilities
In part 2 of "Preparing for Next Year," we go over your assets and liabilities. What is helping? What is hurting? How do you tell?Listen#73: Preparing for Next Year Part 2: Assets and LiPodcast Highlights: Assets you don't want to overlook Committing to listening to calls ...  Read More
Posted 10/11/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 37
#71: Top Five Things to Remember for 2018
The best time to plan your future marketing is NOW! So what should every practice know?Listen#71: Top Five Things to Remember for 2018Podcast highlights: How often should you update your website? Use it or lose it campaigns The dangers of putting all your eggs into one...  Read More
Posted 9/25/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 20
#70: Review and Reputation Management Software: What You Need to Know
Everyone loves online reviews! So how do you get them to work for your benefit? What should you look for when shopping for review management software?Listen Podcast Highlights:    The muddy waters of being the online review champ in your area    Reviews from the consumer point of view    Avoiding...  Read More
Posted 9/21/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 18
#69: Keeping It Real With Sandy Pardue
Sometimes, the truth hurts. In this episode of Dental Marketing Mastery, we interview Sandy Pardue of  about training your front desk, avoiding missed opportunities, customer retention, and more!ListenPodcast Highlights:    How dentists who invest in marketing can get more from the opportunities...  Read More
Posted 9/18/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 12
#68: Redesigning Your Website | Interview with Michael Barr, DDS
How do you redesign and rebuild your website? We interview Michael Barr about the subject.ListenPodcast Highlights:    What can you add to your website?    The Dental Warrior Blog:     What to look for    What to ask about    Creating unique and relevant content    How long an upgrade takes ...  Read More
Posted 8/17/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 14
#65: Find The Needles In Your Haystack
Cross-Referencing Your New PatientsListenWhat is the one thing every marketing company should do? Cross reference! In this episode of Dental Marketing Mastery, Mark and Howie explain how to source your new patients and get the most out of your combination of online and offline marketing...  Read More
Posted 8/7/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 20
#64: Dealing with Corporate Dentistry, Finishing the Year Strong
Howie interviews Lee Buzard about corporate dentistry, setting goals for the rest of the year, and investing in your practice.Podcast Highlights: Corporate Dentistry takeover? What are they ACTUALLY taking from you? (Hint: don't worry) The top half vs. the bottom half of the market ...  Read More
Posted 8/3/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 20
#63: The Components of a Marketing Plan
Your marketing plan creates new patients, so it is extremely important to do it right. What separates a great plan from just a good one? How do you make a great marketing plan?ListenPodcast Highlights: Knowing your fundamentals Location analysis Supply and demand in your area Reaching...  Read More
Posted 8/3/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 14
#62: Dentistry is Rebounding - Take Advantage NOW!
What do you do in a rebound year? How do you take full advantage of it, and reap the benefits for years to come? In this episode of Dental Marketing Mastery, Mark and Howie explain how an upturn changes the dental consumer's spending habits, how to market to these new behaviors, how to ready your...  Read More
Posted 7/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 19
#59: SEO Defined
What makes effective SEO? Why is it important? In this episode of Dental Marketing Mastery, we declutter the confusion behind SEO.ListenPodcast Highlights: The three main aspects of effective SEO Getting career-long return on your SEO Budgeting for SEO What is off-page SEO? Google...  Read More
Posted 6/14/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 11
#57: Taking on an Associate
Taking on an associate requires some foresight in both your business practices and marketing. How should you approach it?ListenPodcast Highlights: The role of owners vs. associates The time period that should pass before an associate buys in Who is supposed to promote? Pre-appointments:...  Read More
Posted 6/8/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 16
#56: Rip Off the Bandaid! | Interview with Lee Buzard
We interview NPI Consultant, Lee Buzard, about his honest, no-nonsense approach to marketing dental practices. Lee has over 20 years of experience in dental marketing, including purchasing and owning multiple dental practices. He has walked in the same dental office ownership trenches that many of...  Read More
Posted 5/26/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 21
#54: Are You Overlooking These Hidden Gems?
In this episode of Dental Marketing Mastery, we discuss marketable attributes that you may be overlooking. These attributes not only make you stand out from the crowd, but are also features that your potential new patients care about.Find out your practice’s marketable attributes with...  Read More
Posted 5/16/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 19
#53: Emergencies! Yuck!
Emergencies! While some doctors do not like them, there are many reasons they should. We discuss in this episode of Dental Marketing Mastery.ListenPodcast Highlights: The macroeconomics of dentistry before and after 2008 Cosmetic dentistry The drop in routine care The onslaught of...  Read More
Posted 5/11/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 11
#52: How to Help Your Marketing Firm | 	Getting Your Ducks in a Row!
In this episode of Dental Marketing Mastery, we discuss how to help your marketing firm help you.ListenPodcast Highlights: Clients that have stayed with a company for years – what do they have in common Responsiveness Avoiding the waiting game Agreeing that the big picture...  Read More
Posted 5/11/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 20
#51: If Your Offer Is Your Best Foot Forward, You Have No Feet! | What Makes Good Copy?
In this episode of Dental Marketing Mastery, Howie and Mark explain offers, copywriting, features vs. benefits, and creating digestible advertising for your potential new patients.ListenPodcast Highlights: Are you overly concerned about your offer? The different offers you make based on the...  Read More
Posted 4/28/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 23
#50: Lifecycle of Marketing a Practice | Dental Marketing Mastery Podcast
What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more.ListenJoin our Facebook group: The importance of a wide-area analysis The ratio of potential patients to...  Read More
Posted 4/10/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 19
#49: Who Are You? | Avoiding Bad Perceptions
ListenWho are you, or rather, how is your practice perceived? In this podcast, we highlight how you can affect this perception through your marketing and other efforts. The person at the grocery store Why people don't want to go the dentist in the first place Views depend on demographics ...  Read More
Posted 4/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 35
#48: Multi-Specialty Marketing Plan Example | Dealing with Transitions or a New Practice
ListenIn this episode of Dental Marketing Mastery, we run through an example marketing plan we did for a multi-specialty practice.Podcast Highlights Setting the marketing foundation Specialists Dealing with a capacity increase Getting this practice to the “next level” ...  Read More
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