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Posted 1/12/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 2
#83: EDDM Update: The Pros and Cons
In this episode of Dental Marketing Mastery, we explore Every Door Direct Mail (EDDM®). We talk about its benefits, its drawbacks, which dentists it works best for, design elements, and more!Listen:Podcast Highlights    EDDM benefits and drawbacks    Distribution costs    Lower acquisition costs...  Read More
Posted 12/8/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 2
#80: I'm Planning to Buy a Practice. But Before I Do...
Buying a practice? What should you look for? What pitfalls should you avoid, and how should you go about this process? Mark and Howie explain.Listen:Podcast Highlights:    What does the local market look like?    What is your doctor:patient ratio?    Is there a reason the practice is being sold? ...  Read More
Posted 12/1/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 2
#79 Preparing for Next Year Part 6: Design
Now that you have most of your marketing plan in order, how do you design your ads? We explore this concept in part 6 of our series, "Preparing for Next Year!"ListenPodcast Highlights-Do you promote one thing, or multiple things at a time?-Actual mailings vs. post cards-The pitfalls of marketing...  Read More
Posted 11/24/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 2
#78: Transitioning Your First Associate With Dr. Staci Blaha
Transitioning your first associate can be rough. So, how do you do it as painlessly as possible? We interview Dr. Staci Blaha to find out! Listen  Podcast Highlights                A situation many dentists find themselves in        Using a financial model vs. a capacity model        How to...  Read More
Posted 11/17/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 26
#77: Chasing the Dream: Interview with Dr. Kent Smith
How do create enough patients to start doing the dentistry you love? We interview Dr. Kent Smith to find out what he did in his practice to make it happen!ListenPodcast Highlights The landscape of dentistry Focusing on general dentistry vs. niches The demographics where you...  Read More
Posted 11/2/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 7
#74: Preparing for Next Year Part 3: Budget Allocation and Risk Management
What do you do with your budget? And more importantly, WHY? While preparing for next year, it is important to manage your risks.ListenPodcast Highlights    Ideas vs. statistics    Budget allocation basics    The real target market you should be after    Established budget formulas    Building...  Read More
Posted 10/13/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 20
#72: Preparing for Next Year Part 1: Budgeting
How do you make 2018 your year? With careful planning! In our next series, we walk you through the essentials for your practice's 2018 marketing plan. Listen  Podcast highlights:    What to do from October to December    Why "getting bored" is the enemy    The formula to find out how much you...  Read More
Posted 8/25/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 19
#66: Escaping Insurance Part 2
"I love dealing with insurance companies!" -- No one ever. How do you transition into being an FFS practice? Mark and Howie explain!ListenPodcast Highlights:    What is the average age of a practice that starts the transition?    How many new patients per month is "safe" before you start?    How...  Read More
Posted 8/7/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 20
#64: Dealing with Corporate Dentistry, Finishing the Year Strong
Howie interviews Lee Buzard about corporate dentistry, setting goals for the rest of the year, and investing in your practice.Podcast Highlights: Corporate Dentistry takeover? What are they ACTUALLY taking from you? (Hint: don't worry) The top half vs. the bottom half of the market ...  Read More
Posted 7/10/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 61
#61: ADA Show Special
Warning! This podcast episode is 100% self promotion! DO NOT listen to this episode to get educated. Unless of course, you want to learn about the BIGGEST ADA SHOW SPECIAL EVER! Mark Dilatush and Josh Jenne use this episode to explain what all the excitement is about and how everyone can take...  Read More
Posted 7/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 27
#60: Choosing a Location for Your Practice
In this episode of Dental Marketing Mastery, we talk about the best locations to set up your practice. This includes startups, dentists considering buying a practice, and dentists who are expanding.ListenPodcast Highlights: The ideal practice How to getdemographic data How to find the best...  Read More
Posted 7/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 29
#58: Low or No Cost Marketing
What low-cost yet effective marketing techniques can help out your practice? In this episode of Dental Marketing Mastery, we give a few tips that can help out any practice.ListenPodcast Highlights: The marketing techniques that never go out of style The business card? Leveraging local...  Read More
Posted 5/29/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 17
#55: What Makes a Good Video?
What makes a good video? That depends on what you're using it for, where it's at, and what type of video you are using. In this episode of Dental Marketing Mastery, we go into the best practices of dental marketing videos.Listen:Podcast Highlights: The three types of video The importance of a...  Read More
Posted 2/27/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 54
#41: Referrals! How to Ask, Reward, and Incentivize | Dental Marketing Mastery Podcast
How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so?ListenPodcast Highlights The importance of internal promotions Avoiding the state board Types of relationships Transactional Relationships Social relationships ...  Read More
Posted 11/7/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 45
[Podcast] DMM #25: Pay Per Click Fundamentals
ListenMark and Howie explain PPC, how to get the most out of your money, and more.Podcast highlights: PPC definition and examples Which search terms should you bid on? How bidding works Switching up phrases instead of abandoning PPC How to go from $20 per click to 45c per click ...  Read More
Posted 8/3/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 40
[VIDEO] The Impact of Marketing on Dentistry
We've always believed in elevating the perception of dentistry through our work. But what is the impact of marketing on dentistry? Mark and Howie explain.  Read More
Posted 5/30/2016 by howard in Dentistry Uncensored with Howard Farran   |  Comments: 0  |   Views: 262
409 How to get New Patients with Mark Dilatush, Howie Horrocks, and Lee Buzard : Dentistry Uncensored with Howard Farran
Listen on iTunesWatch Video here VIDEO - DUwHF #409 - New Patients Inc Stream Audio here AUDIO - DUwHF #409 - New Patients Inc Mark Dilatush, President:Howard Farran said of Mark,...  Read More
Posted 5/19/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 64
Dental Marketing Mastery Episode 3: What Moms Need to Hear from You!
In episode 3 of Dental Marketing Mastery, we further expand on the two halves of the market and answer the most important question: what do moms need to hear from you?Play3: What Moms Need to Hear from You!Direct DownloadListen in iTunesWatch on YouTube:  Read More
Posted 11/4/2014 by howard in Dentistry Uncensored with Howard Farran   |  Comments: 0  |   Views: 731
New Patients Inc, Closing the Value Gap with Mark Dilatush : Howard Speaks Podcast #22
Howard Farran and Mark Dilatush go over practice management and marketing.Audio Podcast: Howard Speaks Audio Podcast #22 with Mark Dilatush Video Podcast: Howard Speaks Video Podcast #22 with Mark Dilatush ...  Read More

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