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The Patient First Podcast Episode 142: PeriActive CSO Dr. William Levine Explains How to Combat Periodontal Inflammation
Did you know that periodontal disease is more of an inflammatory one and less of an infection? Most of us dentists struggle to keep up with the latest advances in understanding of this complex disease and the treatment modalities proven to control it. That’s why I interviewed Dr. William Levine,...  Read More
Categories: Hygiene, Periodontics
Do Your Fees Reflect the Quality of Your Service?
Determining the appropriate pricing strategy for your services can be a daunting task. There's a common belief that lowering fees attracts more clients, but in certain industries, pricing directly correlates with perceived value. Underestimating your services may not only attract the wrong...  Read More
All You Ever Needed to Know About Guided Bone Regeneration by Dr. Giacomo Tarquini This course provides a comprehensive overview of bone regeneration procedures in implant dentistry, focusing on techniques aimed at restoring alveolar ridge dimensions and regenerating peri-implant bone to support...  Read More
6 Strategies to Prevent Burnout During Business Expansion
When you first ventured into entrepreneurship, the thrill of starting something new likely kept you buzzing with excitement, perhaps even causing sleepless nights fueled by anticipation. However, as the years pass, that initial fervor may transform into a more subdued sense of satisfaction with...  Read More
Teach Your Patients the Value of Keeping Their Scheduled Appointments
Understanding the Root Cause Patients missing appointments can be attributed to various factors, but it ultimately boils down to ownership. Practice owners must take responsibility for addressing and resolving the issue. Two Levels of Leadership Managing appointment no-shows involves not only...  Read More
Insights into the Most Powerful Business Advice You've Encountered
Everyone’s a critic. It’s easy to find advice from those around you, but the real difficulty lies in discerning what guidance is truly invaluable. Sometimes, the guidance you need impacts you immediately. For me, the best advice I have been given happened on two occasions, at two very different...  Read More
Strategies for Identifying Your Target Market
When determining your target market, begin by understanding your unique qualities and identity. Once you have a clear grasp of this, take the time to envision the type of patients you aim to attract. For instance, if you're a dentist passionate about delivering top-notch cosmetic dentistry,...  Read More
Winning Strategies for Attracting New Patients: 6 Key Elements
Strategies for Dental Practice Growth Are you standing at the crossroads between sustained, powerful growth and another quiet month? Marketing your dental practice successfully demands a critical examination of the strategies and systems you employ daily, whether online, over the phone, or...  Read More
Winning Strategies for Attracting New Patients: 6 Key Elements
Strategies for Dental Practice Growth Are you standing at the crossroads between sustained, powerful growth and another quiet month? Marketing your dental practice successfully demands a critical examination of the strategies and systems you employ daily, whether online, over the phone, or...  Read More
Enhancing Team Productivity and Efficiency
Navigating the complex landscape of dental practice ownership often entails confronting myriad challenges and frustrations. From juggling administrative duties to delivering top-notch patient care, the demands can be daunting. As someone who has weathered their fair share of trying days, I...  Read More
Internal Marketing Strategy: Focusing on Your Current Patient Base
Dentists often focus on attracting new patients, sometimes overlooking the loyal patient base already in their care. This oversight is akin to not seeing the forest for the trees. Internal Marketing: Understanding Its Essence  When we think of marketing, we typically envision advertisements,...  Read More
End the Pattern of Losing Cases!
You provide an array of services tailored to your patients' needs, aiming to offer both convenience and revenue growth. However, despite these efforts, your patient acceptance rates remain low. The culprit? Likely your marketing strategy. The Issue:  Rather than offering personalized materials, you...  Read More
Mastering the Art of Building Lasting and Fulfilling Relationships
Have you encountered individuals who find it challenging to admit their mistakes? Whether driven by fear of consequences or a reluctance to accept fallibility, this failure to apologize poses a significant obstacle to business development. Acknowledging errors is inherently difficult;...  Read More
Transform Your Mindset to Enhance Positivity Within Your Practice
At Identity Dental Marketing, where we extensively engage with dentists, a recurring sentiment we encounter is the pervasive belief that people aren't particularly interested in dental care. This perception, when internalized, has a pronounced adverse effect on various facets of practice...  Read More
5 Techniques to Stay Inspired and Driven at Work
Remember Why You're Here Reflect on the purpose behind your work. As dentists, you play a crucial role in transforming lives through improved oral health. Each day presents an opportunity to make a positive impact; reminding yourself of this can fuel your motivation to excel in your tasks. Break it...  Read More
Unveiling Your Achievements: How Are You Celebrating?
Whether you're managing a single dental practice or overseeing a global enterprise like Amazon, the focus remains on continuous improvement and growth. Embracing this aspect of entrepreneurship is essential for building successful businesses. In my speaking engagements, within my own business, and...  Read More
Embracing the Power of the Social 7: A Guide to Authentic Engagement
In the bustling realm of social media, where every click and comment counts, building a meaningful presence requires more than just sporadic posting. It demands consistency, creativity, and genuine interaction. In this digital age, where connections are forged through screens, mastering the art of...  Read More
Enhancing Patient Scheduling: Three Guidance Insights for Dental Receptionists
Your dental marketing campaign is generating considerable interest, evident in the volume of calls reaching your practice. Yet, despite this activity, your appointment calendar remains far from capacity. There are several common reasons why potential patients may hesitate to schedule, and...  Read More
Unlocking Success: Essential Traits for Dental Practice Leadership
Consistency in your dental practice's leadership and business practices is paramount for sustained success, even if you have a stellar team, advanced technology, and a strong community reputation. Without consistency, you're neglecting a crucial element in achieving dental practice excellence. ...  Read More
Are Your Dental Google Ads Campaigns Fully Optimized?
Google Ads, born as AdWords in 2000, has evolved significantly since its inception. While it continues to serve as a platform for businesses to vie for visibility in Google search results, its capabilities now extend far beyond mere bidding. With a plethora of nuances, refinements, and robust...  Read More
Tips for Increasing Social Media Engagement with Facebook Live
Facebook Live emerges as a highly potent and effective tool for bolstering awareness surrounding your dental practice. Its dynamic nature fosters prolonged engagement, surpassing the typical lifespan of a standard post. Furthermore, it offers a distinct opportunity to impart knowledge to patients,...  Read More
Have Your Dental Blogs Been Optimized?
Once your website is established—customized, branded, and user-friendly—it's time to ignite your SEO efforts through content creation. Blogging, a cost-effective strategy, boosts website traffic, translating to increased foot traffic for your practice. With Google processing over 63,000 search...  Read More
What's Your Result?
Assessing Your Website's Effectiveness Having a robust website is crucial for the success and expansion of your practice. It facilitates easy patient discovery through search engines and effectively communicates your practice's identity. Website Modernity and Brand Consistency Is your website...  Read More
Developing an Efficient Website: Key Strategies
In today's social media-driven world, the significance of a robust website can often be overshadowed. However, when individuals seek out a new dentist, their initial stop is Google, closely followed by a visit to the dentist's website. Whether we embrace it or not, a dental practice's reputation is...  Read More
Episode #803: KPIs Are a Scoreboard for Your Practice
AT consultants Tiff and Denae discuss key performance indicators (KPIs). When utilized correctly, KPIs can help you understand if the individual pieces are moving in the right direction for the practice as a whole. They touch on finding the right metrics for positions, examples of what to track,...  Read More
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