All businesses across the Globe, including dentistry, are competing for the attention of potential customers online. With the rise of Internet usage, online presence plays a vital role in the success of any dental practice. You will hardly get noticed by patients if your presence is not made online. Especially, your presence in the search engine page determines the patients’ traffic to your dental office. Pay-per-click is directly placed on the search engine results to drive traffic to your website. Pay-per-click ads do an exceptional work, especially for dentistry, by boosting patients’ walk-in.
PPC ads help you gain more visibility and gives you the ability to get highlighted amidst the other dental offices in your area. Dentalhi5 strongly recommends PPC for dentists for the following reasons:
- Brand building & Recognition:
PPC is such a marketing tool, which elevates the brand visibility of your dental office. PPC ads convey a lot more about your service. It facilitates your patients to easily find a service that matches their needs. So you win, if you can anticipate their exact needs and post your ads accordingly. And most significantly, it also depicts that you care!
- Quick lead generation:
One of the best advantages of PPC campaign is that they place you in front of your target audience from the minute your campaign starts. As your ads show up to users of both mobile phone and desktop, you will be highly visible and lead generation becomes quick. Remember, if your PPC ads are supported with good search engine ranking, there will be increased click rates and traffic.
- Increase in Phone inquiries:
You can include clicking to call ad extensions in your PPC ads, where one can connect you directly via phone by clicking on that ad. PPC ads with call extensions are preferred more by the patients, as it immediately connects your dental office. This helps on cost saving when users don’t click on your ad and just contact you through the call ad extension.
We at DentalHi5, suggest you try PPC ads for boosting new patients to your dental office. Our dental marketing company has experts in our team, who can help you tailor the best dentist PPC ad campaigns for your dental practice. We understand your marketing needs and we will cater to the same with the best return on your investment.