Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#92: Requests vs. Appointments | Online Scheduling Done Right

#92: Requests vs. Appointments | Online Scheduling Done Right

3/9/2018 3:00:00 AM   |   Comments: 0   |   Views: 107

What are the differences between a request for an appointment, and an actual appointment? How do you put these patients into chairs? How has scheduling evolved over the years? How do you turn visitors into patients while avoiding common pitfalls? 

In this episode of Dental Marketing Mastery, we interview Lee Buzard, a former practice owner about his experiences.

#92: Requests vs. Appointments

 

Podcast Highlights:

                            
  • The old way appointments were scheduled
  •                         
  • Where do patients go if they cannot schedule?
  •                         
  • The percent of requests that end up in a chair
  •                         
  • The risks of taking shortcuts
  •                         
  • Real appointments vs. requests for appointments
  •                         
  • Onboarding new patients effectively
  •                         
  • Avoiding fake appointment requests
  •                         
  • Online scheduling done wrong
  •                         
  • The importance of email verification
  •                         
  • Appointment-creation redundancies
  •                         
  • Emergency patients
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