BulletProof Dental Practice podcast
BulletProof Dental Practice podcast
A weekly podcast by Dr. Peter Boulden and Dr. Craig Spodak, designed to help you grow your practice through two pillars of success; Systems and Marketing
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kelston
kelston

“Hey, Google, I’m feeling lucky!” Online Marketing in 2023 with Dan DelMain

“Hey, Google, I’m feeling lucky!” Online Marketing in 2023 with Dan DelMain

3/15/2018 8:10:00 AM   |   Comments: 0   |   Views: 131


“Hey, Google, I’m feeling lucky!” Online Marketing in 2023 with Dan DelMain

Listen on the website:

Bulletproof Dental Practice Ep
 57
Text ‘bulletproof’ to 345345 to stay in the know about upcoming book release and Bulletproof Summit in fall 2018!


Key Takeaways:

                
  • DelMain Analytics is a full-service digital marketing agency.
  •             
  • It’s no longer possible to gamify your way to a great digital marketing strategy. 
  •             
  • Google is humanizing their search engine more and more to reward sites who are giving value to consumers. 
  •             
  • It’s all about creating the best user experience. 
  •             
  • The amount of advertising noise is staggering. Voice search is a much more targeted way to search out information.
  •             
  • Voice search is evolving into longer conversations. 
  •             
  • Evolution of internet platforms has been: desktops – laptops – mobile phones – mobile phone voice search – home devices
  •             
  • Evolution of SEO has been 7-pack to 3-pack to 1-pack
  •             
  • Who are the players in voice search?                         
                              
    • Siri – Apple
    •                         
    • Google Assistant – Google
    •                         
    • Cortana – Microsoft
    •                         
    • Alexa – Amazon
    •            
               
  •                     
  • What are people searching for?                     

     

                        
                                      
    • conversational - what is the cost of Invisalign?
    •                                 
    • proximity - dentist near me
    •                                 
    • hours of operation 
    •                                 
    • insurances accepted
    •                
                   
  •                             
  • 1 in 5 queries on Google are voice searches
  •                             
  • Chrome is also pushing search traffic to security-rich sites
  •                             
  • How to optimize your site for voice search                             
                                              
    1. mobile friendly/responsive
    2.                                         
    3. answer FAQ type questions on the website
    4.                                         
    5. claiming Google My Business profile
    6.                                         
    7. online reputation
    8.                                         
    9. social signals/social media
    10.                                         
    11. schema markup
    12.                    
                       
  •                                     
  • Contact DelMain Analytics and mention Bulletproof Dental Practice, Dan will have a 30-45 phone chat with you and share any tidbits he can recommend!
  •             
            

References:

            

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