Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#81 Committing to PPC: Truths You Need To Know

#81 Committing to PPC: Truths You Need To Know

12/15/2017 6:00:00 PM   |   Comments: 0   |   Views: 41

Will PPC work for your office? How do you know? What steps do you take to find out? In this episode of Dental Marketing Mastery, Mark and Howie go into the nitty gritty of PPC.

Listen

#81 Committing to PPC: Truths You Need To Know

Podcast Highlights:

        
  • Defining acronyms
  •     
  • Bidding for position and understanding your search market
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  • Realities of PPC
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  • Understanding your competition
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  • Having people who manage these campaigns
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  • The first 90 – 120 days of PPC: gathering data
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  • Getting definitive recommendations and statistical proof
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  • Capturing data and remarketing
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  • Moving your money into good click sources
  •     
  • AI vs. Humans
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  • Finding the PPC spend bell curve
  •     
  • Should you do it yourself?
  •     
  • Promoting individual niches
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