When dentists haven’t received good results from Facebook ads, it’s almost never because their practice is so unique that Facebook can’t help. It’s almost always because they only tried using it once or twice to boost a post or two, didn’t see results, and moved on.
When my team and I help dental practices with their Facebook ads, our clients are often surprised by how effective it can be to use Facebook for dentists.
The first step to using Facebook ads well is to understand what you’re trying to accomplish with each ad you post. Only then can you design effective copy, add an appropriate image or video, and target the right people.
Here are eight common goals for dental ads that Facebook can help you accomplish.
1. Building practice culture awareness
If you’re following the Delivering WOW way of building your practice, you know how important it is to stand out. One of the best ways to stand out is to develop an irresistible practice culture. Developing a practice culture helps you build a stronger team and make deeper connections with your patients. If you’ve developed a great practice culture, Facebook ads can be a great tool for building awareness with people in your community.
2. Showing people what makes your practice different
In addition to showcasing your culture, Facebook ads can be used to let people know of unique things about your practice. Do you offer an on-time guarantee? Do you serve specific groups of people? Do you offer luxury, VIP amenities? You can use Facebook ads to show people why your practice is different.
3. Talking about how you can help people
What services do you want to be known for? What procedures lead to people wanting more services? Use Facebook ads to talk about the benefits of those services and how you can help people with them.
4. Highlighting testimonials of happy patients
Have you been collecting online reviews or testimonials from happy patients on video, Facebook, Google, or your website? Reviews from other people go a long way toward attracting people to your practice. Facebook ads are a way to showcase your best testimonials to more people.
5. Attracting people into a dental marketing sales funnel
Have you set up an automated dental marketing sales funnel? Facebook ads are a great way to get people into your funnel.
6. Filling last-minute cancellations
If you have a last-minute cancellation, you can send an ad to your patient list by uploading it to your Facebook ads account as a custom audience. My practice has filled many cancellations using Facebook ads for very little money.
7. Promoting a specific procedure
Are you introducing a new procedure? Or do you want to promote your most profitable procedure? Facebook ads are a great way to promote it. For example, you might record a video talking about the most frequently asked questions and give people a call to action to get a free consultation or send them to an automated dental marketing funnel to sell that service.
8. Introducing a new dentist or other team member
Introducing a new dentist or other team member using Facebook ads is a great way to build brand awareness, show the personal side of your office, and encourage people to make an appointment to fill up any additional capacity your new addition will create.
Have you tried these types of dental ads?
Once you know what you want to accomplish with your Facebook ads, you will be much more prepared to target the right people and put together the best copy, imagery, and calls to action.
Which of these types of ads have you used? What others have you used?
My team has helped hundreds of dentists increase profits, attract new patients, improve social media presence, and lower their advertising costs using Facebook. If you want help, you can get a no-risk, 14-day trial to my online learning community Delivering WOW U. In there, you’ll find courses, resources, and more, including my signature course, Facebook Mastery.
You can also join my free Dental Marketing and Profits Facebook group, where thousands of dentists and I help each other build better practices.