Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#75: Preparing for Next Year Part 4: Risk Management Review, Deployment Planning

#75: Preparing for Next Year Part 4: Risk Management Review, Deployment Planning

11/3/2017 5:00:00 AM   |   Comments: 0   |   Views: 57

We continue our series on how to prepare your marketing for the upcoming year. In this episode, we review risk management and lay out some deployment strategies.

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#75: Preparing for Next Year Part 4: Risk Management

Podcast Highlights:

        
  • Budget misallocations
  •     
  • Rotating services
  •     
  • Deployment costs
  •     
  • Avoiding the niche trap
  •     
  • The biggest myth about capacity
  •     
  • The numbers to look at when planning for capacity
  •     
  • Maintaining predictable results
  •     
  • Impressions
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