Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#74: Preparing for Next Year Part 3: Budget Allocation and Risk Management

#74: Preparing for Next Year Part 3: Budget Allocation and Risk Management

11/2/2017 2:00:15 PM   |   Comments: 0   |   Views: 53

What do you do with your budget? And more importantly, WHY? While preparing for next year, it is important to manage your risks.

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#74: Preparing for Next Year Part 3: Budget A...

Podcast Highlights

        
  • Ideas vs. statistics
  •     
  • Budget allocation basics
  •     
  • The real target market you should be after
  •     
  • Established budget formulas
  •     
  • Building assets without going overbudget
  •     
  • Building your marketing foundation
  •     
  • Properly targeted direct mail
  •     
  • Risk management real estate
  •     
  • Geography and risk management
  •     
  • Local PPC
  •     
  • Using the internet for niche marketing
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