Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#72: Preparing for Next Year Part 1: Budgeting

#72: Preparing for Next Year Part 1: Budgeting

10/13/2017 9:00:00 AM   |   Comments: 0   |   Views: 96
How do you make 2018 your year? With careful planning! In our next series, we walk you through the essentials for your practice's 2018 marketing plan.
 
Listen

#72: Preparing for Next Year Part 1: Budgeting

 
 
Podcast highlights:
        
  • What to do from October to December
  •     
  • Why "getting bored" is the enemy
  •     
  • The formula to find out how much you should spend on marketing
  •     
  • Avoiding needless stress
  •     
  • Should you raise or lower your budget?
  •     
  • Are you at capacity? What is your definition of capacity?
  •     
  • Having the right mindset going into the future
  •     
  • Minimizing risk by diversifying your marketing
  •     
  • What worked, what didn't, and how to tell
  •     
  • Result tracking crash course
  •     
  • Statistics vs. feelings
 
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