BulletProof Dental Practice podcast

A weekly podcast by Dr. Peter Boulden and Dr. Craig Spodak, designed to help you grow your practice through two pillars of success; Systems and Marketing

Blog By:
kelston

Bulletproof Dental Practice Podcast Episode 37

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Key Takeaways:

    
• Listen to part 1 before proceeding! 
    
• Operations manuals are created so you can focus on your highest and best use
    
• Silo 1 – Clinical systems     
          
  • Create manuals for the various positions within the clinical team; dental assistant, hygienist, doctor, etc.
          
  • The manual should contain all processes and procedures – documented.
          
  • Include pictures, diagrams
          
  • If marketing isn’t your passion or best focus, try to outsource to someone within your team
          
  • Jeff Bezos said, “The balance of power is shifting toward consumers and away from companies. The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.”
          
  • Review your google analytics
      
      
    
• Running through a comprehensive checklist frees up the brain to focus on tasks at hand.
    
• Silo 2 – Business Operations     
          
  • Create manuals for the various positions: front desk
          
  • Include processes for everything these team members do within the course of their day
      
      
    
• Silo 3 – Marketing     
          
  • For mature practices, this silo is one of the most important silos in growing the business
          
  • Practice owners should know enough about marketing process to be able to have intelligent conversations with outsource vendors
          
  • You can have the most well-oiled systems-dependent practice in the world but if the growth is entirely predicated on word of mouth, be prepared for slow, linear growth
          
  • Topics within marketing you should be aware of:         
                
    • Online reputation management
                
    • Website experience
                
    • Video production
                
    • Content creation
                
    • Paid ads on YouTube, Facebook, Instagram, etc.
                
    • Press releases
                
    • Social media
                
    • Magazine & print
            
            
      
      
    
• Silo 4 – Metrics & KPI’s     
          
  • This silo is important primarily so you know how well all your efforts are working
          
  • Lag measure – measures ultimate goal of what you’re trying to accomplish, but is always in the past
          
  • Lead measure – is predictive, and influenceable 
          
  • Look at 5 growth metrics:         
                
    • True growth of your patient base 
                
    • # of patient visits
                
    • Dollar amount per patient visit
                
    • Collections
                
    • Overhead (variable costs like supplies, equipment, marketing, etc.)
            
            
      
      

Tweetables:

“Everything is marketing.” Fred Joyal