Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D

#50: Lifecycle of Marketing a Practice | Dental Marketing Mastery Podcast

#50: Lifecycle of Marketing a Practice | Dental Marketing Mastery Podcast

4/28/2017 9:24:08 AM   |   Comments: 0   |   Views: 68

What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more.

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  • The importance of a wide-area analysis
  • The ratio of potential patients to doctors every practice should seek
  • Risk and dental marketing
  • Different practice ownership scenarios
  • Why do you see dozens of practices side by side?
  • The correct budget allocation for a new practice
  • How long to run your practice on this budget
  • Call tracking and call management
  • Staff training
  • Applying budget properly
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