Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#49: Who Are You? | Avoiding Bad Perceptions

#49: Who Are You? | Avoiding Bad Perceptions

4/10/2017 4:00:00 AM   |   Comments: 0   |   Views: 47
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Who are you, or rather, how is your practice perceived? In this podcast, we highlight how you can affect this perception through your marketing and other efforts.
  • The person at the grocery store
  • Why people don't want to go the dentist in the first place
  • Views depend on demographics
  • The 50/50 split
  • The deals trap
  • "The cheap dentist in town"
  • Corporate dentistry's effect on you
  • Why "what should the offer be?" is NOT the question you want to ask
  • The expenses of rebranding
  • The right mix of messaging
  • How to promote multiple services and avoid the niche trap
  • Using your website effectively
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