Growing a business takes a lot of time, patience and hard work. But if you are not aware of the certain tools and ways to grow your business then you will not truly be successful.
Your online profile is the most crucial element to a successful business. If you are running a dental practice, you will need to devote time to building your brand and reputation, both in real life and on the Internet.
As a dental practice, you may already be doing all the right things to build your audiences and increase traffic to your website, but may not be getting the results you want. If this is you, read on below 7 dental practice online marketing for dentist strategies to double your traffic:
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Make Sure Your Practice Shows Up in Local Search Results.
You obviously want your business to be listed on top of the search results when people look up dental practices online, but you also want the right traffic from patients nearby. This will not only drive you traffic from potential dental patients all over, but drive traffic from local residents as well. In order to make sure this happens, you need to build citations for your business. You can do this by making sure your business is accurately listed in as many online directories as possible.
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Create a Blog to Drive More Traffic to Your Website.
Creating detailed, high-quality anchor blog posts for your website is one of the strategies that any dental practice should be using to attract more traffic and possibly new patients as well!
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Utilize Video Marketing.
Nowadays, videos are a very effective tool to be using in order to popularize your dental practice on the Internet marketing for dentist. Like blogs, videos can take a ton of time and effort to produce high-quality, professional looking videos, but are a great investment to make because it can definitely boost your traffic. For example, if you happen to create a really interesting and useful video, you might be the next trending video that goes viral – and your traffic will not only double, it will be the most popular website in no time!
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Create Infographics with Useful Information.
We, humans, are very visually appealed people. We rather look at a picture for facts than having to read a 3 page paper. Create an infographic with some interesting dental facts that would attract potential patients and post this on your social media profiles, linking it back to your website. Like, video, if it’s as interesting and is internet-worthy, it may just got viral.
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Utilize Your Social Media Pages.
If you’re a dental practice, besides your website, I’m assuming you also have a few social media profiles as well (hopefully). Using Facebook or Twitter pages, you can easily share your website content and blog posts on these accounts in order to drive additional traffic to your website. Utilizing the hashtag method will also allow you to attract and bring in new patients that are not currently following you as well.
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Guest Post on Other Blogs.
Guest posting is another great way to drive additional traffic to your website. When you guest post on another person’s website or blog, you get exposure while providing great content for the blog at the same time.
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Have People Review You.
Nowadays, we tend to rely on Internet reviews made by other people who have experienced the product, service and/or place. If you have long-term patients, remember to always gently encourage them to review your practice. Reviews are a great way to build your band and greatly increase the chances of converting a website visitor to a long-time patient.