Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
Mark D
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.

#46: Internet Strategy: Connecting the Dots | Dental Marketing Mastery Podcast

#46: Internet Strategy: Connecting the Dots | Dental Marketing Mastery Podcast

3/20/2017 4:00:00 AM   |   Comments: 0   |   Views: 14
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We take you through the decision-making process that a potential new customer will go through before they finally book an appointment with your practice. 

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Podcast Highlights:

  • How reviews and reputation management affect online AND offline performance
  • Googling pizza as an exercise
  • The psychology behind clicking on search results
  • Avoiding the "train wreck" companies
  • How consumers JUSTIFY the dentist they choose
  • What a 2.8 star rating means vs. a 4.8 star rating
  • Offline advertising
  • The 5.0: good or bad?
  • Free Marketing Plan from New Patients Inc.: https://goo.gl/9YVCbM 
  • The decision-making process behind websites
  • Converting website visitors to phone calls
  • The important of convenience and online scheduling
  • Why 20% of phone calls are missed... and how to prevent it
  • How to take away borders from decision making
  • How to get a 7pm Sunday Evening caller turned into a patient
  • The impact of software on your website
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