“The
problem isn’t your business. The problem is you. It’s always been you
and will always be you until you change. Until you change your
perspective about what a business is and how it works. Until you begin
to think about your business in a totally new way.
Business is both an art and a science.” - Michael E. Gerber1
You
might say that talk of change is overrated. But there’s a fundamental
element that’s essential to changing how you approach the business of
dentistry.
You’re reading this - as you perhaps do other pieces of
our content - because you’ve already changed your basic perspective
about dentistry. As one who’s dentrepreneurially driven, you understand
that the same-old-same-old approaches no longer work…at least not for
you!
But this shift in perspective comes with a boat-load of challenges. Am I right?
You’ve adopted a new mindset and yet you’re faced with some obstacles that you didn’t consider before leaping. This is normal…and it’s not insurmountable.
Let’s talk about a basic aspect of “change” that can work wonders for your vision and new future as a dentrepreneur®?.
There’s more to your life than your “business.”
The core shift you must begin to make as a dentrepreneur®? is what Michael Gerber (The E-Myth) challenges:
“Working on your business, not in it.”
There’s
not been a “prototype” for this brand of dental business…until now. And
it relies on some scalable mindset shifts to produce the outcomes you
desire as a dentrepreneur®?. TWEET THIS
1-The right people
Your team will accomplish more than they thought possible if…
They believe that as ordinary individuals they can do extraordinary things.
Whose job is it to define, exemplify, and guide them to that shift in thinking about their role?
You!
Create
systems, processes, workflows, goals, etc that do not require
“extraordinary” people…only extraordinary effort by ordinary people. TWEET THIS
Evaluate
your systems to determine first if they’re scalable across your dental
group. Then determine if they are efficiently being accomplished by your
team(s).
Fearlessly make whatever changes (there’s that word again) that must be made to assure scale, best practice, and efficiency.
2-The right processes
Change
is chaotic enough without gumming up the gears with unnecessary, dated,
ineffective processes. There’s clarity in simplicity and structure.
Prevent
your structure, systems, and processes from being the end result. Your
desired outcome is a level of patient care that’s been unprecedented in
the industry.
Time-worn ways of doing dentistry can create
unnecessary chaos and disorder within a practice. Multiply that chaos
throughout a dental group and you have an ever-present disaster on your
hands.
Your team(s) will produce outstanding dentistry when you lead them into simple, scalable strategies that increase production throughout your organization regardless of location or competition.
Let’s leave this right here for now. Change is too complex a reality to digest all at once.
For now:
- Check your dentrepreneurial “” Are you willing to work “on” rather than “in” your “business?”
- Check your team’s “” Are they capable of doing extraordinary work? If not, then…
- Check your system’s “” How much are you doing that’s irrelevant, ineffective, cumbersome, unnecessary, and chaos-producing?
Stay tuned for more on this theme. Until then contact us for assistance evaluating your team, your systems, and your vision for building a dental group as a dentrepreneur®?.
Source:
1 Michael E. Gerber, The E-Myth - Why Most Small Businesses Don’t Work and What to Do About It, p. 68.