Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D

#42: Commitments Part 2 | Dental Marketing Mastery Podcast

#42: Commitments Part 2 | Dental Marketing Mastery Podcast

2/27/2017 2:32:56 PM   |   Comments: 0   |   Views: 681

In this episode of Dental Marketing Mastery, we discuss three more commitments every dentist can make to improve their practice.

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Understand ROI

  • What is exponential ROI?
  • The problem with measuring in only 30 day increments
  • Tracking first year production
  • Projecting ROI
  • The problem with measuring first line responders
  • Secondary and tertiary responders

Keeping the Back Door Closed

  • The pitfalls of being a new patient junkie
  • Keeping existing patients
  • Practice Analysis Worksheet: email josh@newpatientsinc.com to receive it

Commit to Capacity

  • The number of days that a patient will wait to see you
  • How to reduce patient no shows
  • Asking yourself, "If a new patient called today, what's the earliest I could see him or her?"
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