Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#41: Referrals! How to Ask, Reward, and Incentivize | Dental Marketing Mastery Podcast

#41: Referrals! How to Ask, Reward, and Incentivize | Dental Marketing Mastery Podcast

2/27/2017 2:25:38 PM   |   Comments: 0   |   Views: 148

How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so?

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 Podcast Highlights

  • The importance of internal promotions
  • Avoiding the state board
  • Types of relationships
  • Transactional Relationships
  • Social relationships
  • "Predictably Irrational"
  • Why you don't give your mother in law $300 for cooking dinner
  • Making patient relationships social
  • Receiving a gift when expected vs. when it's unexpected
  • Incentives
  • When is the best time to offer incentives?
  • The two halves of the dental market
  • Transactional customers vs. social customers
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