Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#40: Commitments to Make to Yourself

#40: Commitments to Make to Yourself

2/16/2017 2:44:36 PM   |   Comments: 0   |   Views: 63

What commitments can you make to yourself for a better practice? 

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  • View your practice as a business
    • Fighting reimbursement entities, corporate entities
    • Your mental image of a "practice"
    • "I don't need marketing. I have organic referrals"
  • Commit to a marketing budget
    • Where your money went vs. where it should go
    • The vicious cycle of starting and stopping
    • Avoiding "starting over" every time you market
  • Commit to ROI tracking the right way
    • Source your new patients
    • Call tracking
  • Understand what customers are looking for and access more education
  • You have a choice!
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