Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D

#39: Branding vs. Branded | Dental Marketing Mastery Podcast

#39: Branding vs. Branded | Dental Marketing Mastery Podcast

2/10/2017 5:22:08 PM   |   Comments: 0   |   Views: 64

In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded.

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Podcast Highlights:

  • Definition of Branding and Branded
  • How people FEEL about you, their perspectives
  • What is achievable for the average dentist
  • The amount of TRULY branded dental practices
  • How long does it take to establish a brand?
  • Newer practices vs. transition of ownership
  • How far should you try to brand?
  • The dangers of price incentives on branding
  • Mismatching your advertising with who you are
  • Avoiding the "race to the bottom"
  • The ideal mix of traits to showcase
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