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How to Grow Your Practice With Facebook At The Lowest Cost with Dr. Anissa
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This episode is one where I was interviewed by Leslie Samual of Become a Blogger and the Head of Training at Social Media Examiner.
I share lots of tips and strategies that you can use to grow your presence on Facebook, at the lowest costs...
I also share several strategies that I've discovered to increase your reach and bypass Facebook's new algorithm to get your posts seen for FREE...
This is one of those episodes that you don't want to miss!
Getting Systems in Place
Anissa says that the first thing she thought about with her business coach was her brand. Ask yourself:
- What do you want to be known for in your community?
- What is your brand?
- What do people say about you when you’re not around?
THE BRAND IS ALL ABOUT DELIVERING THE WOW EXPERIENCE.
If you have the best Facebook advertising in the world, but your brand isn’t that great, people aren’t going to stick around. You want to have your brand on point. And if you’ve got that figured out, you don’t need to be afraid of what people will say about you in online reviews.
For Anissa, the brand is all about delivering the WOW experience. She’s focused on providing an amazing experience for her patients with over-the-top customer service.
Anissa’s dental patients are offered hot beverages and snacks on arrival, the get a free hand and arm massage, and they get headphones and iPads to help them relax in the dentist’s chair. WOW!
One of the systems that Anissa put in place with her business coach uses Facebook wifi. This is a really cool service that even I hadn’t heard of before! If you have a physical business, you definitely want to get in on this. Basically, you set up Facebook wifi for your business.
Then, when your customers want to use the free wifi, they’re taken to your Facebook business page and asked to check in. Once they check in, that shows up in their newsfeed, and they have the opportunity to leave a review.
SOME REVIEWS LEFT BY THEIR CLIENTS ON THEIR FACEBOOK PAGE.
Anissa uses this system to encourage patients to leave a video testimonial after their appointment. The system only works when everything is on point. The customer has to have been offered refreshments, a hand and arm massage, and an iPad. They have to have had the full experience.
And then, they’re asked three times about their experience that day: by the hygienist, by the dentist, and by the front desk. At the desk, they’re asked if they are willing to give a video testimonial, which is posted either as Facebook Live or as a standard video.
Great! But how can someone without a physical business deliver that kind of WOW experience?
Anissa says it’s all about showing up and going above and beyond expectations. Don’t just dump content on people, actually be there to help and make sure they understand.
For example, Anissa uses a private Facebook group for her Facebook marketing course. She checks in every single day to answer questions and make sure that everything is going well for her clients. That kind of above and beyond attention is what will set you apart.
Of course, Anissa says, there’s not enough time to do everything that you’d want to do every single day. But “there’s always time to do what’s most important,” and that level of customer service is so, so important. It doesn’t have to take all day. Most days it might be ten minutes. But it makes a huge difference.
Using Facebook to Bring People to Your Business
Anissa is quick to point out that she runs both a physical business and an online business, and that the funnels are slightly different in each case. However, she emphasizes that Facebook advertising is all about how you make people feel. You’ve got to show up, be consistent, answer questions, and offer value all the time.
After that, it’s all about targeted marketing. You want to make sure that you’re getting your message in front of the right people. Once people connect with you, they’ll want to do business with you.
Links in the Episode:
Become a Blogger
FBMastery Facebook Course
Delivering WOW Business Acceleration Bootcamp