Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

Call Tracking ROI: Wrestling an Oiled Pig with Chopsticks (Dental Marketing Mastery #20)

Call Tracking ROI: Wrestling an Oiled Pig with Chopsticks (Dental Marketing Mastery #20)

9/19/2016 5:00:00 AM   |   Comments: 0   |   Views: 118

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 In this episode of Dental Marketing Mastery, we discuss call tracking ROI. Why is it important? How do you get the actual numbers?

Podcast highlights:

  • Do patients lie to you?
  • "We don't need call tracking"
  • Gaining actual insight into patient sources
  • What is the EXACT source of a new patient?
  • Call tracking budget
  • Listening to calls
  • Dealing with staff pushback on call tracking
  • Increase ROI for less than a penny
  • Evolving systems and communication
  • ROI ancestry trees
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