Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

Dental Marketing Mastery #16: Pre-appointing Hygiene. You want the truth? You can't handle the truth!

Dental Marketing Mastery #16: Pre-appointing Hygiene. You want the truth? You can't handle the truth!

8/21/2016 2:58:00 PM   |   Comments: 0   |   Views: 87
In this episode of Dental Marketing Mastery, we go over the best practices for Pre-appointing Hygiene, what costly mistakes are made, how to categorize your best customers, and more.

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Podcast Highlights:
  • The black plague of dentistry: pre-appointing everyone in hygiene!
  • The fantasy of pre-appointing versus the reality of who will show up
  • How if you can't get them in within 8 days, your chances of them coming in drop drastically
  • How to make your hygienist's life easier
  • The types of customers who will show up for hygiene and the types who won't
  • How do you pre-appoint?
  • How to reward your great patients
  • Categorizing patients who don't show up, and how to get them in down the road
  • The best appointment slots for patients in category A vs. those in categories B and C
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