Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

Dental Marketing Mastery #14: Common Mistakes Part 2

Dental Marketing Mastery #14: Common Mistakes Part 2

8/15/2016 3:00:00 AM   |   Comments: 0   |   Views: 79

In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of mistakes that Dentists often make when marketing their practice. 

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Podcast Highlights:

  • Why using what you "like" can be an expensive pitfall.
  • Taking input from non-professional sources on your marketing.
  • Realizing that what you "like" and what works can be completely different things.
  • What really matters is RESPONSE!
  • Using individual, subjective judgements when making media decisions.
  • Focusing too much on price incentives.
  • The learning curve of marketing your practice.
  • What dentists like to advertise is different than what consumers like.
  • How marketable is your practice? You can find out by downloading our marketable attributes scorecard atwww.dentalwebcontent.com
  • Marketing services makes sense. Except it doesn't.
  • Consumers care more about conveniences than services.
  • How to properly advertise technology. 
  • Collecting data about what works.
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