What was discussed?
Quote of the day: “You can’t expect to hit the jackpot if you don’t put a few nickles in the machine.” – Flip Wilson
According to a recent study, 64% of marketers are on social media for
6 or more hours a day. Only 45% of marketers think that what they’re
doing (at least on Facebook) is effective.
Set Some Goals
When you go into social media, you need to have goals in mind.
Typical goals would be to earn new business, gain exposure, build
relationships with other businesses or potential patients, generate
leads, reduce your marketing expenses by ranking well in the search
engines from those social profiles, increase traffic to your site or
develop loyal fans!
Choose Your Platforms
After determining your goals, figure out your main platforms. Focus
on a few platforms that you feel most comfortable with and know that
your audience will be browsing.
Plan Your Posts
A study was put out (LINK) by Broadcast to World which talked about
how often you should post on different social platforms that showed that
Facebook posts should be around 5-10 posts a week (1 or 2 a day),
LinkedIn is about 1 time per day, Twitter is 7-10 times per day, Google+
around 5-10 times a week, and Instagram 3-5 times per day.
Remember Your Customers
When you develop your social media plan, keep the customer service
angle in mind. Failing to see complaints on social media can have
serious consequences. You need to be sure that you’re addressing the
issues and making the customer feel like their complaint was heard.
Distribute Your Time Equally
Make sure your time is well distributed and that you’re spending time
on all of the platforms that you’re committed to. It’s unlikely that
you’ll spend too much time on social media. As long as you’re working to
expand your audience and engage with your current customers and fans,
any time put towards that will help you reach your goals. How much time
you’ll realistically be able to spend is a different animal.
Consider Getting Help
You’ll want to make sure that you’re checking in regularly on social
media. If you’re doing it yourself, you’ll want to spend around 5-10
hours per week responding, interacting, engaging, creating posts, and
scheduling posts. If that seems like way too much, consider hiring
someone to manage your social media for you! If you feel like you can
handle it alone, just make sure that you have your goals in mind and
your plan and strategy set.
If you need help with Social Media, we’ve got a free download for you!
It’ll help you develop a Social Media campaign from A-Z and lets you
know exactly what you’ll need to do to run a successful campaign. If you
fill out the form
there, you’ll receive one of our most popular free reports that we have
which will tell you what platforms to be on, how to get started, how to
engage on Social Media, and how to use Social Media to generate new
patients.
Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast!
Also, be sure to check out our new podcast, The Healthcare Marketing Audio Blog. You can now listen to any of our blog posts on our blog, or in iTunes or Stitcher.