My father always said, “ Meaningful change begins within & Never
give up!” Two phrases that give meaning to being significant in the
world.If you are learning, growing and serving, change is constant,
embrace it! As disruptive innovation changes are continuing in
dentistry, through a rapid consolidation trend, it is vital to assess
the innovative thinkers. They can bring their own initiatives,
creativity and valuable assets to the Group or Multi Practice Model
operated by the Dentrepreneur, during this rapid change trend. With more
Multi-Disciplinary Group Practice and Multi Practice Partnerships
emerging, for the sake of retaining control of a variation of the
traditional dental practice it is more vital than ever to harness the
fear, and focus on an innovative key personnel position in any of these
models, the“Intrapreneur.”
David Armano is Edelman’s global strategy director: Key Accounts,
recently publish an article in Fast Company explains this innovative
approach to a new model in the corporate world, and applicable to
Dentistry’s new trend.
He states: If there’s one thing that we can depend on, it’s
that change is a constant. We’re currently living in a golden age of
disruption where now publically traded companies like Twitter are
siphoning people’s time, attention and media habits and well-funded
startups such as Uber are reinventing traditional models. We can tap the
collective of like-minded individuals to support our initiatives and
harvest the fruits of creators and co-creators who openly give us the
instruction manuals to create the things we want and need. But it’s not
just the upstarts – look at IBM, a company over 100 years old that has
re-invented itself more than once and is now placing big bets on big
data. Change doesn’t discriminate.
There are now more “Davids” out there than ever before – Goliath
needs to watch his back. But what some Davids and Goliaths have in
common is a need to tap, operationalize, mobilize or import a certain
kind of member of their organization who can be a valuable asset during
times of rapid change. These individuals are “intrapreneurs” or simply
put, individuals who possess entrepreneurial traits but work best within
the structure of an organization versus being out on their own. These
individuals are naturally drawn to change – proactively seeking it out
and often looking for ways to bring change about within their own
organizations.
These innovative Intrapreneurs are valuable contributions to a
Multi-Disciplinary Group Practice and a Multi Practice Model. A creative
design thinkers like an Intrapreneur will be the x-factor for greater
success for Dentists who desire to retain control of dentistry by
participating in one or two of these two models to avoid the outcome
that healthcare overall has had to endure. With change being a constant,
focusing and harnessing the Intrapreneurs in your organizational model
may be one of the most important things you’ll do this year.
In an example, BGW Dental Group (disclaimer, RHO Global Inc.’s client) has begun creating a formal program:
FIVE Intrapreneurial insights and to start you on your journey
- Align with the ‘Dentrepreneur objectives: business and clinical model
- The Power of Partnership
- Action-To-Be-Taken vs. Words
- Beware of the Blockers – and the Diluters
- Keep the inspiration alive at all cost
This program is designed to “Inspire a community wave of
Intrapreneurs.” The large Multi-Disciplinary Group Practice, which has
taken significant steps to acknowledge and acting upon their practice
movement such as increased awareness and concern of sustainability that
is designed to “Inspire a global wave of Intrapreneurs.” The company,
which has taken significant steps in acknowledging and acting upon
consumer movements such as an increased awareness and concern of
sustainability, is no stranger to change as the consumer product goods
industry becomes increasingly more competitive and consumer habits and
tastes evolve constantly.
Over my course of serving the dental industry as a practice
development strategist, I have developed individuals to wear the title
of an Intrapreneur. Intrapreneurship has existed for some time but
rarely across in dental industry as a sustainable contribution due to
the limitation of the operations of a private practice and the
consolidation of those practices to a corporate dental model across the
country.
For the Dentrepreneur who find themselves on the front lines of
change, of the model they are aspiring to work in or create for others
to join them in practicing dentistry, it is vital to ensure that they
create a business Model that incorporates a Care Driven® Model for
excellence in patient care delivery. These collaborative designs must
give a place and purpose for individuals who embrace it but know how to
navigate your model.
- Engage them in change creativities;
- Connect them with other synergic minded mentors
- Ensure they channel
their innovative and creative passion in a vertical thinking frame of
mind for the benefit of your practice model to establish the opportunity
to create a sustainable model to scale the operations.
- Challenge them to
come up with the ideas that will drive the future of your business and
partner them with complementary colleagues who can help them deliver and
encourage them to actively collaborate.
- Encourage them to possess Creative Confidence in their purpose and place in the company.
With change momentum being a consistent trend in dentistry, focusing
and harnessing the collaboration between the Dental Entrepreneur and the
Intrapreneur in your Practice Model may be the one vital component that
sets you apart With change being a constant, focusing and harnessing
the Intrapreneurs in your organization may be one of the most important
things you’ll do this year. Intrapreneurship may be a relativity new
idea, but interest is gathering fast. Learn more http://www.leagueofintrapreneurs.com/toolkits
Rhonda Mullins, CEO, RHO Global Inc and Dentrepreneur Solutions, LLC
Ready to Start Your Journey? Contact Rhonda Today! Email | 404.445.7730