From massive fast food chains like McDonald's, to financial service companies like Capital One, many businesses big or small have benefited from using Instagram as a marketing tool.
With 300M monthly active users, 30B +photos shared, 2.5B likes daily and 70M photos per day, Instagram has moved on from being a phone app for teens to post their selfies, to a very powerful marketing tool every business should look at.
As the saying goes, a picture is worth more than a thousand words, and what better platform to showcase your business than with a picture sharing app that lets you reach out to a massive audience. All business have a story to tell, so it is important to consider using this platform to share your message and brand with the world. Just like with all the other platforms we have explored in previous blogs, there are some tips on how to incorporate Instagram to your marketing strategy for your business.
1. What Are Your Goals - Think about what you are trying to accomplish and how you can fit this into your brand marketing strategy. Do you want to increase awareness, reach a new audience, increase the amount of leads? Be aware of these goals you have in mind and think about how these goals can be achieved by sharing highly visual and creative content.
2. High Quality Content - As always, we advice you to have a complete profile showcasing your logo and information about where they can find more information like a link to the main website. Keep in mind that Instagram is a photo sharing platform, that means you won't be able to share for example, a blog as it is not the most effective platform to do so, so think of creating and producing powerful images and videos that are professional that would fit in best with Instagram.
The good thing about Instagram is that you can offer a product or service and it works just as well, the point is to capture the right image to go with telling a story and is compelling to viewers. Look at similar companies or competition to see what they are doing and come up with better ways to showcase your product or service.
3. The Overall Look - Think about how you want your overall theme or story to be, you don't want to make it confusing and have different themes for example, if you are a company like McDonald's you want to post images of your product and people enjoying your product, posting random images of kids with no product in sight does not tell an authentic story. Our point is to remain consistent with powerful imagery that has a powerful story line and is true to your brand.
4. Engage! - Sharing your images on Instagram allows you to use hashtags to reach a more specific audience and it is a great way to target those who might be interested or that are interested in your brand. Instagram allows users to like and comment on pictures and that is a great way to engage with your audience. Encourage your followers to tag photos of them using your product, or to tag someone that would love to use your service etc. Engaging with your audience lets you know exactly what they like and dislike which can be a massive help and insight into your customers habits and behaviors.
Last year, Instagram launched their add services, and the results were an increase in brand awareness and a high rate of ad recall for the partners that were able to work with them. As of now, ads aren't widely available yet, but Instagram suggest getting started with a few tips and resources to help you, which you can find on their website. Sponsor adds give brands the opportunity to reach a larger audience and engage with them, as well as showcasing their businesses.
If you have any questions or want to know more about how we can help your practice, visit us at www.conversionwhale.com or call 1-855-699-4253. We’re always willing to help you blow your competition out of the water!