Facebook has been a gold mine of quality referral traffic for Dentists. Not only has Facebook sent volumes of friend traffic to Dentists around the country, this traffic has converted at a high rate, boosting production and profits.
However, in the recent past, the declining organic reach on Facebook has made it increasingly difficult for Dentists and Dental Specialists to reap the same dental marketing benefits. Accumulation of fake Facebook Likes is further hampering the reach and engagement, turning Facebook into a financial black hole for numerous Dentists. With good reason, Facebook is being accused of failing Dentists who have faithfully invested their dental marketing dollars.
In reality, Dentists have been missing the point -- that Facebook is designed for peer-to-peer communication among users. To gain maximum leverage of this immensely powerful platform Facebook provides, Dentists should employ strategies for driving word-of-mouth promotions and work to transform their new (and existing) patients into social ambassadors for their practices. My Paducah Dentist Charles Bohle DMD and Your Chesterfield Dentist Nathan Hartman DDS (and their teams) have done an excellent job leveraging the opportunities Facebook opportunities. The extensive research we’ve done at Growth Hacker Central reveals that Dentists who have enjoyed dental web marketing success with Facebook have used following strategies to achieve stunning social commerce success:
- Convert prospective new patients visiting your website (i.e., “Users”) into Facebook fans
- Encourage new (and existing) patients to perform social sharing of experiences with the practice (including Dentist, hygienist and admin staff)
- Generate deep social insights through Facebook Connect
- Show social testimonials as social proof on all website pages and posts
NOTE: We've written about this extensively on the Growth Hacker Central Blog and offer extensive training on Social Media (Including Facebook) in the Dental Marketing Assistant University Online Certification & Training Program.
Take a look at the infographic below and see how you can use Facebook to drive new patient traffic for your practice.
What do you think about these strategies? Let us know your thoughts in the comments below.
