The Business of Dentistry
The Business of Dentistry
Dr. Kevin Coughlin is a practicing dentist who is also an expert in the business of dentistry. Dr. Coughlin owns 14 practices and knows what works and what doesn't when it comes to building and growing your business.
DrKevinCoughlin

The Key to Great Dental Testimonials is Connecting them to Your Brand
In your marketing it’s always good to have patient testimonials. But it’s even more important to have testimonials that speak to potential new patients. Consider the testimonial that goes something like this. “I came to your office today with an emergency and they got me in right away. I really...  Read More
You already have a sales team: your staff!
Look around your practice. What is the biggest investment you’ve made? You’ve got modern technology: that ensures that customers return, knowing that they’re getting the best care. That is a good investment. But consider your most important investment: your team. You upgrade your technology,...  Read More
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