The leader in online solutions and dental front and back office training!
The leader in online solutions and dental front and back office training!
As a keynote speaker, author and coach, Laura is best known as the founder of Front Office Rocks, a virtual training platform for dental teams that offers training in all areas of the dental office and teaches exceptional customer service.
Front Office Rocks

Team Training Impacts Case Acceptance
Have you read reviews on dental offices lately?  If you have not, then stop reading right now and go on the internet to read a handful of dental reviews.  Then ask yourself: what was a common theme in the reviews I saw?  For me, no matter what a dentist’s specialty is or where they are located,...  Read More
Hygienists, Yes You Should Talk Insurance with Patients
Have you ever had an oil change at one of those drive-through express oil change places? You’re in a hurry and ready to move on with your day as soon as possible, but inevitably the mechanic comes into the waiting room to show you that you need a new filter or something. Luckily, they just happen...  Read More
Is Technology Working for or Against Your Office?
Years ago, when I got started in dentistry, we did not have the internet, smart phones, or the cloud. Now, we have services that even help us run our practices.  There are services to help us to reach patients, monitor our office statistics, make our offices paperless, record phone calls, and help...  Read More
Stop Ignoring Your Consultation Room – Use it Every Day!
When building a new dental office, most designers or consultants will say the design absolutely must include a consultation room—a place to sit with patients and present treatment. The consultation room is usually one of the cleanest and most thoughtfully decorated rooms in the dental office.  Many...  Read More
Dentists get the required education from dental school to practice good dentistry, but they are required to take a certain number of continuing education credits annually to maintain their dental license.  Many dentists take more CE than the minimum requirement, either because they feel the minimum...  Read More
3 Key Factors in Case Acceptance -  How to Motivate Your Patients to Pay for Dentistry
Case acceptance is always at the forefront in our industry—how do we get the patient to want to spend money on the dentistry they need? I’ve heard most of the suggestions: sit next to them and be their friend; send home a PowerPoint to the patient’s spouse that shows pictures of their teeth as a...  Read More
Confirmation Calls: What You Say Is Not as Important as What You Hear
A hot topic in our industry is how to get patients to show up to their appointments. Many dentists and staff think what is said during the confirmation call makes the difference in decreasing their cancellations and no shows. I am asked all the time for scripts for this and I am completely...  Read More
Stay in Touch: Personalized Communication with Your Patients
As the office manager of a paperless office that utilizes all the latest technology available to our industry, I was shocked when I heard nearly one-third of the dental offices in the United States do not use any appointment reminder service to help confirm patients. Our office has worked with an...  Read More
Schedule Makeover: From Reactive to Proactive
The schedule causes the greatest amount of stress in a dental office. The one thing we know about the schedule is no matter what we do, no matter how often we confirm, regardless of how much we plan there will be changes in the schedule. There will always be people who run late, doctors who run...  Read More
5 Things Every Practice Should Do Each Day to Build an Effective Schedule
The schedule is the most powerful element in running a dental office. It can make our teams work well together, hit goals, and end the day on a high note. However, it can be the reason everything comes apart at the seams: the team can’t stand each other, the doctor has no money to pay bills,...  Read More
Get in the Dental Game and Edge Over the Competition
I have been in dentistry a little over 15 years now and I know some of you reading this have been in significantly longer than me and I am certain you would have a lot to add to the challenges we have seen and will see in dentistry. We have seen changes with how dental insurance coverage has...  Read More
Top 5 Dental Practice Issues: Resolved
Owning a dental practice or working in a dental office can be a very rewarding albeit sometimes challenging profession. With the right systems and training any job in the dental office can bring a sense of accomplishment and can be very rewarding. We all face challenges every day but it’s how...  Read More
It's a Numbers Game
As a profession, we have a lot of different views about the concept of selling. Some feel that we are healthcare providers and we shouldn’t need to sell. Others believe that if we don’t sell, we won’t help many of our patients. Finally, there are those that don’t...  Read More
The Best Way to Use a Quick Fill / Short Call List
The Best Way to Use a Quick Fill / Short Call List Every type of dental scheduling software has some form of a quick fill list or short call list. This is basically a list of patient appointments that have been cancelled and/or patients who have said they want a call if an appointment opens up...  Read More
Tips for the Perfect Dental Practice Voicemail Message
Outline to A Great Voicemail Message It is not our recommendation to let any patient reach your voicemail but of course, we do not expect your office phones to be answered 24 hours a day. There are going to be times when people reach your message, whether they call at night or weekend. It is...  Read More
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