Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
Mark D
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.

Posted 7/26/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 69
Dental Marketing Mastery #12: Passive and Aggressive Marketing
What are your passive and aggressive media types? Why do you need both? Mark and Howie explain in this episode of Dental Marketing Mastery.Listen#12: Passive and Aggressive MarketingWatch on YouTube:  Read More
Posted 7/11/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 66
Dental Marketing Mastery #11: Direct Mail, the King of Dental Advertising
In a world dominated by digital media, direct mail is still the king when it comes to getting new patients. Mark and Howie explain in this episode of Dental Marketing Mastery.Listen:#11: Direct Mail, the King of Dental AdvertisingWatch  Read More
Posted 7/5/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 77
Dental Marketing Mastery #10: How Can Dentists Use Social Media?
Social media can be one of the most powerful marketing tools at your disposal. But how do you use it? What are the three main things to keep in mind when doing so? Mark and Howie explain in this episode of Dental Marketing Mastery.Listen:#10: How Can Dentists Use Social Media  Read More
Posted 6/29/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 46
Dental Marketing Mastery #9: Do You Promote Your Own Practice? Where can Dentists Get Content?
In episode 9 of Dental Marketing Mastery, Mark and Howie explain the launch of Dental Web Content, an online portal for dentists that has a library of proven and effective advertising content.Listen:#9: Do You Promote Your Own Practice?Watch:  Read More
Posted 6/20/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 67
Dental Marketing Mastery #8: Interview with Julie Mitchell, FAADOM Part 2
How can Dental Web Content help Dental Specialists? In this episode of Dental Marketing Mastery, we interview Julie Mitchell, FAADOM member with 20 years of experience managing dental practices.Listen:#8 Interview with Julie Mitchell Part 2Watch:  Read More
Posted 6/7/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 66
Dental Marketing Mastery #7: Interview with Julie Mitchell, FAADOM Part 1
How can Dental Web Content help office managers? In this episode of Dental Marketing Mastery, we interview Julie Mitchell, FAADOM member with 20 years of experience managing dental practices.Listen:#7 Interview with Julie Mitchel Part 1Watch on YouTube:  Read More
Posted 6/2/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 89
Dental Marketing Mastery Episode 6: Media Types -- Where do I put my money?
In Dental Marketing Mastery Episode 6, we delve further into the various media types, such as internal marketing, mail marketing, the internet, telephones, print media, and mass media.Which media types will give you the most ROI? What percentage of your budget should you put towards each media...  Read More
Posted 5/31/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 129
Dental Marketing Mastery #5: What is Dental Web Content?
In this episode of Dental Marketing Mastery, we reveal Dental Web Content, an online portal that contains over 26 years of tested marketing material for dentists.We also discuss why we created Dental Web Content, why we believe that dentists should promote dentistry on its benefits, and why we do...  Read More
Posted 5/24/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 76
Dental Marketing Mastery #4: How to Budget Your Marketing
In this episode of Dental Marketing Mastery, we discuss one of the most important things about marketing your practice -- your budget! How much should you allocate towards marketing? Which mediums should you spend the most in? How do you avoid a start and stop mentality? All of these questions and...  Read More
Posted 5/19/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 64
Dental Marketing Mastery Episode 3: What Moms Need to Hear from You!
In episode 3 of Dental Marketing Mastery, we further expand on the two halves of the market and answer the most important question: what do moms need to hear from you?Play3: What Moms Need to Hear from You!Direct DownloadListen in iTunesWatch on YouTube:  Read More
Posted 5/16/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 83
Dental Marketing Mastery Episode 2: Market Characteristics
In our second installment of Dental Marketing Mastery, we go further in depth about the two halves of the market and explain what you can expect from these folks, what types of media work best for each segment, and how to target.#2: Market CharacteristicsPlayWatch on Youtube  Read More
Posted 5/6/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 175
Dental Marketing Mastery Episode 1: The Two Halves of the Market
#1: The Two Halves of the MarketIn our first episode of Dental Marketing Mastery, we lay the foundations of dental marketing: knowing your market!Direct DownloadListen in iTunesPlay:Watch:For more information about dental web content, visit us at   Read More

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