Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

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#34: The Boogieman of Dentistry | Dental Marketing Mastery with Howie Horrocks and Mark Dilatush
Allow patients to schedule their own appointments online? MADNESS! Or is it? In this episode of Dental Marketing Mastery, we explore the pros and cons of online scheduling and debunk the myths surrounding this controversial subject. Listen Podcast highlights: The two crowds in this...  Read More
#33: Four FREE Gifts for Your Practice! | Dental Marketing Mastery Podcast with Howie Horrocks and Mark Dilatush
What's this? It's the holiday season, and we are giving away four free gifts for your practice. Listen Here are the gifts: 1. [Book] Unlimited New Patients, Volume 3 211 pages, contains everything we've learned about marketing dentistry over the last 27 years. Can be found here: ...  Read More
[Podcast] #32: Creating a Marketing Plan
Have you reflected on your marketing year? What plans do you have for the next year? In this episode, Mark and Howie discuss how to make a marketing plan that works, and how to stick to it. Listen Podcast Highlights: Assessing your marketable assets Assessing your website, text &...  Read More
[Podcast] #31: The Niche Trap
What is the niche trap? How can you avoid it? In this episode of Dental Marketing Mastery, Mark and Howie explain. Download Listen Podcast Highlights: Cosmetic Dentistry's past niche trap A budgeting error that can lead to the niche trap Spreading your message across your marketable...  Read More
#30: Google Changes for Reviews, Website and Practice Management Integration
In this episode of Dental Marketing Mastery, Mark and Howie discuss the changes that went forth for Google and how it handles reviews, and go further into depth about website and practice management software integration. Listen   Read More
#29: NPI Crusader: Online Review and Reputation Management
Listen Online reviews — how do you manage the flow of the good, and address the bad? How can you prevent the bad from even going out in the first place? In this episode of Dental Marketing Mastery, we introduce NPI Crusader. NPI Crusader is review management software that can fully automate...  Read More
#28: NPI Concierge: Online Appointment Scheduling Made Easy
In this episode of Dental Marketing Mastery, we introduce NPI Concierge, our new software that allows new and existing patients to schedule their own appointments from your website, their social media pages, or their insurance provider’s website. Listen Podcast Highlights: Existing...  Read More
#27: It's Not All About You! (When It Comes to Marketing)
In this episode of Dental Marketing Mastery, we tell dentists that it’s not all about you… when it comes to your marketing. So, what should you promote? Listen Podcast Highlights: Are you promoting the right services? Do you HAVE the right services? The pitfalls of using...  Read More
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