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Dental Marketing Mastery with Howie and Mark

Dental Marketing Mastery with Howie and Mark

Mark DMark D
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.

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Displaying items 1 to 25 of 76
Posted 4 days ago by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 4
#65: Find The Needles In Your Haystack
Cross-Referencing Your New Patients Listen What is the one thing every marketing company should do? Cross reference! In this episode of Dental Marketing Mastery, Mark and Howie explain how to source your new patients and get the most out of your combination of online and offline...Read More
Posted 8/7/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 7
#64: Dealing with Corporate Dentistry, Finishing the Year Strong
Howie interviews Lee Buzard about corporate dentistry, setting goals for the rest of the year, and investing in your practice. Podcast Highlights: Corporate Dentistry takeover? What are they ACTUALLY taking from you? (Hint: don't worry) The top half vs. the bottom half of the...Read More
Posted 8/3/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 6
#63: The Components of a Marketing Plan
Your marketing plan creates new patients, so it is extremely important to do it right. What separates a great plan from just a good one? How do you make a great marketing plan? Listen Podcast Highlights: Knowing your fundamentals Location analysis Supply and...Read More
Posted 8/3/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 5
#62: Dentistry is Rebounding - Take Advantage NOW!
What do you do in a rebound year? How do you take full advantage of it, and reap the benefits for years to come? In this episode of Dental Marketing Mastery, Mark and Howie explain how an upturn changes the dental consumer's spending habits, how to market to these new behaviors, how to ready your...Read More
Posted 7/10/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 19
#61: ADA Show Special
Warning! This podcast episode is 100% self promotion! DO NOT listen to this episode to get educated. Unless of course, you want to learn about the BIGGEST ADA SHOW SPECIAL EVER! Mark Dilatush and Josh Jenne use this episode to explain what all the excitement is about and how everyone can take...Read More
Posted 7/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 11
#60: Choosing a Location for Your Practice
In this episode of Dental Marketing Mastery, we talk about the best locations to set up your practice. This includes startups, dentists considering buying a practice, and dentists who are expanding. Listen Podcast Highlights: The ideal practice How to getdemographic data How...Read More
Posted 7/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 11
#59: SEO Defined
What makes effective SEO? Why is it important? In this episode of Dental Marketing Mastery, we declutter the confusion behind SEO. Listen Podcast Highlights: The three main aspects of effective SEO Getting career-long return on your SEO Budgeting for SEO What is off-page...Read More
Posted 7/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 15
#58: Low or No Cost Marketing
What low-cost yet effective marketing techniques can help out your practice? In this episode of Dental Marketing Mastery, we give a few tips that can help out any practice. Listen Podcast Highlights: The marketing techniques that never go out of style The business card? ...Read More
Posted 6/14/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 7
#57: Taking on an Associate
Taking on an associate requires some foresight in both your business practices and marketing. How should you approach it? Listen Podcast Highlights: The role of owners vs. associates The time period that should pass before an associate buys in Who is supposed to promote? ...Read More
Posted 6/8/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 8
#56: Rip Off the Bandaid! | Interview with Lee Buzard
We interview NPI Consultant, Lee Buzard, about his honest, no-nonsense approach to marketing dental practices. Lee has over 20 years of experience in dental marketing, including purchasing and owning multiple dental practices. He has walked in the same dental office ownership trenches that many of...Read More
Posted 5/29/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 11
#55: What Makes a Good Video?
What makes a good video? That depends on what you're using it for, where it's at, and what type of video you are using. In this episode of Dental Marketing Mastery, we go into the best practices of dental marketing videos. Listen: Podcast Highlights: The three types of video ...Read More
Posted 5/26/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 14
#54: Are You Overlooking These Hidden Gems?
In this episode of Dental Marketing Mastery, we discuss marketable attributes that you may be overlooking. These attributes not only make you stand out from the crowd, but are also features that your potential new patients care about. Find out your practice’s marketable attributes with...Read More
Posted 5/16/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 11
#53: Emergencies! Yuck!
Emergencies! While some doctors do not like them, there are many reasons they should. We discuss in this episode of Dental Marketing Mastery. Listen Podcast Highlights: The macroeconomics of dentistry before and after 2008 Cosmetic dentistry The drop in routine care The...Read More
Posted 5/11/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 6
#52: How to Help Your Marketing Firm | 	Getting Your Ducks in a Row!
In this episode of Dental Marketing Mastery, we discuss how to help your marketing firm help you. Listen Podcast Highlights: Clients that have stayed with a company for years – what do they have in common Responsiveness Avoiding the waiting game Agreeing that the...Read More
Posted 5/11/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 9
#51: If Your Offer Is Your Best Foot Forward, You Have No Feet! | What Makes Good Copy?
In this episode of Dental Marketing Mastery, Howie and Mark explain offers, copywriting, features vs. benefits, and creating digestible advertising for your potential new patients. Listen Podcast Highlights: Are you overly concerned about your offer? The different offers you...Read More
Posted 4/28/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 16
#50: Lifecycle of Marketing a Practice | Dental Marketing Mastery Podcast
What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more. Listen Join our Facebook group: The importance of a wide-area analysis The ratio of...Read More
Posted 4/10/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 7
#49: Who Are You? | Avoiding Bad Perceptions
Listen Who are you, or rather, how is your practice perceived? In this podcast, we highlight how you can affect this perception through your marketing and other efforts. The person at the grocery store Why people don't want to go the dentist in the first place Views depend on...Read More
Posted 4/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 14
#48: Multi-Specialty Marketing Plan Example | Dealing with Transitions or a New Practice
Listen In this episode of Dental Marketing Mastery, we run through an example marketing plan we did for a multi-specialty practice. Podcast Highlights Setting the marketing foundation Specialists Dealing with a capacity increase Getting this practice to the “next...Read More
Posted 3/27/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 8
#47: Mail Bag and Special Announcement | Dental Marketing Mastery Podcast
Defend Against Illegitimate Reviews - Is Mail Dead? - How Much Should I Email? In this episode of Dental Marketing Mastery, we answer a few questions we received and give a special announcement. Listen Podcast Highlights: We just attended the "Get it Done Weekend"and it was great! It is...Read More
Posted 3/20/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 6
#46: Internet Strategy: Connecting the Dots | Dental Marketing Mastery Podcast
We take you through the decision-making process that a potential new customer will go through before they finally book an appointment with your practice. Listen Podcast Highlights: How reviews and reputation management affect online AND offline performance Googling pizza as an...Read More
Posted 3/13/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 9
#45: Combining Online and Offline Marketing | Like Peanut Butter and Jelly
In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts. Listen Podcast Highlights: The problem with putting all of your eggs into one basket Offline advertising's effect on your online properties ...Read More
Posted 3/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 193
#44: Don't Forget to Close the Back Door | Dental Marketing Mastery Podcast
How many patients are you losing? How do you know? How do you keep them? We answer all of these questions in our podcast. Listen Podcast Highlights: Promoting conveniences and technologies "If your offer is your best foot forward, you have no feet!" How to measure New...Read More
Posted 3/2/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 123
#43: Online Patient Scheduling -- It’s Not the Antichrist! Interview with LocalMed CEO Keith English
Listen In this episode of Dental Marketing Mastery, we interview the CEO of LocalMed®, Keith English. We discuss why real time online scheduling is becoming the “hot new marketing tool” in dentistry, and why you and the team should embrace it without fear.Read More
Posted 2/27/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 636
#42: Commitments Part 2 | Dental Marketing Mastery Podcast
In this episode of Dental Marketing Mastery, we discuss three more commitments every dentist can make to improve their practice. Listen Understand ROI What is exponential ROI? The problem with measuring in only 30 day increments Tracking first year production ...Read More
Posted 2/27/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 28
#41: Referrals! How to Ask, Reward, and Incentivize | Dental Marketing Mastery Podcast
How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so? Listen Podcast Highlights The importance of internal promotions Avoiding the state board Types of relationships Transactional Relationships Social...Read More
Displaying items 1 to 25 of 76

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