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Dental Marketing Mastery with Howie and Mark

Dental Marketing Mastery with Howie and Mark

Mark DMark D
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.

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Displaying items 1 to 25 of 64
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Posted 6 days ago by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 6
#53: Emergencies! Yuck!
Emergencies! While some doctors do not like them, there are many reasons they should. We discuss in this episode of Dental Marketing Mastery. Listen Podcast Highlights: The macroeconomics of dentistry before and after 2008 Cosmetic dentistry The drop in routine care The...Read More
Posted 5/11/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 4
#52: How to Help Your Marketing Firm | 	Getting Your Ducks in a Row!
In this episode of Dental Marketing Mastery, we discuss how to help your marketing firm help you. Listen Podcast Highlights: Clients that have stayed with a company for years – what do they have in common Responsiveness Avoiding the waiting game Agreeing that the...Read More
Posted 5/11/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 4
#51: If Your Offer Is Your Best Foot Forward, You Have No Feet! | What Makes Good Copy?
In this episode of Dental Marketing Mastery, Howie and Mark explain offers, copywriting, features vs. benefits, and creating digestible advertising for your potential new patients. Listen Podcast Highlights: Are you overly concerned about your offer? The different offers you...Read More
Posted 4/28/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 11
#50: Lifecycle of Marketing a Practice | Dental Marketing Mastery Podcast
What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more. Listen Join our Facebook group: The importance of a wide-area analysis The ratio of...Read More
Posted 4/10/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 4
#49: Who Are You? | Avoiding Bad Perceptions
Listen Who are you, or rather, how is your practice perceived? In this podcast, we highlight how you can affect this perception through your marketing and other efforts. The person at the grocery store Why people don't want to go the dentist in the first place Views depend on...Read More
Posted 4/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 6
#48: Multi-Specialty Marketing Plan Example | Dealing with Transitions or a New Practice
Listen In this episode of Dental Marketing Mastery, we run through an example marketing plan we did for a multi-specialty practice. Podcast Highlights Setting the marketing foundation Specialists Dealing with a capacity increase Getting this practice to the “next...Read More
Posted 3/27/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 6
#47: Mail Bag and Special Announcement | Dental Marketing Mastery Podcast
Defend Against Illegitimate Reviews - Is Mail Dead? - How Much Should I Email? In this episode of Dental Marketing Mastery, we answer a few questions we received and give a special announcement. Listen Podcast Highlights: We just attended the "Get it Done Weekend"and it was great! It is...Read More
Posted 3/20/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 4
#46: Internet Strategy: Connecting the Dots | Dental Marketing Mastery Podcast
We take you through the decision-making process that a potential new customer will go through before they finally book an appointment with your practice. Listen Podcast Highlights: How reviews and reputation management affect online AND offline performance Googling pizza as an...Read More
Posted 3/13/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 5
#45: Combining Online and Offline Marketing | Like Peanut Butter and Jelly
In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts. Listen Podcast Highlights: The problem with putting all of your eggs into one basket Offline advertising's effect on your online properties ...Read More
Posted 3/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 191
#44: Don't Forget to Close the Back Door | Dental Marketing Mastery Podcast
How many patients are you losing? How do you know? How do you keep them? We answer all of these questions in our podcast. Listen Podcast Highlights: Promoting conveniences and technologies "If your offer is your best foot forward, you have no feet!" How to measure New...Read More
Posted 3/2/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 112
#43: Online Patient Scheduling -- It’s Not the Antichrist! Interview with LocalMed CEO Keith English
Listen In this episode of Dental Marketing Mastery, we interview the CEO of LocalMed®, Keith English. We discuss why real time online scheduling is becoming the “hot new marketing tool” in dentistry, and why you and the team should embrace it without fear.Read More
Posted 2/27/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 634
#42: Commitments Part 2 | Dental Marketing Mastery Podcast
In this episode of Dental Marketing Mastery, we discuss three more commitments every dentist can make to improve their practice. Listen Understand ROI What is exponential ROI? The problem with measuring in only 30 day increments Tracking first year production ...Read More
Posted 2/27/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 22
#41: Referrals! How to Ask, Reward, and Incentivize | Dental Marketing Mastery Podcast
How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so? Listen Podcast Highlights The importance of internal promotions Avoiding the state board Types of relationships Transactional Relationships Social...Read More
Posted 2/16/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 20
#40: Commitments to Make to Yourself
What commitments can you make to yourself for a better practice? Listen View your practice as a business Fighting reimbursement entities, corporate entities Your mental image of a "practice" "I don't need marketing. I have organic referrals" ...Read More
Posted 2/10/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 13
#39: Branding vs. Branded | Dental Marketing Mastery Podcast
In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded. Listen Podcast Highlights: Definition of Branding and Branded How people FEEL about you, their perspectives What is achievable for the average dentist ...Read More
Posted 1/30/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 18
#38: The Truth about Duplicate Content
Controversy! In this episode of Dental Marketing Mastery, we discuss duplicate content on websites. Listen Podcast highlights: What's real and what's not? How many ways can you describe dental implants? SEO Effects of geolocation Dentistry SEO Cookie cutter vs....Read More
Posted 1/30/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 19
#37: Rural Vs. Urban Marketing | Dental Marketing Mastery Podcast
In this episode of Dental Marketing Mastery, we discuss the differences between marketing a rural practice and an urban one. We also discuss what dentists should do if they are neither rural or urban, but more in between. Listen We also now have a mail bag! If you have a question that you...Read More
Posted 1/30/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 13
#36: How to Use Video | Dental Marketing Mastery Podcast
Video is one of the most underutilized mediums in Dental Marketing. So, what makes a good video? How should you use video, and what should your videos say? Listen Podcast Highlights: Types of videos What makes a good home page video? Establishing trust and respect Video...Read More
Posted 1/9/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 11
#35: 2017 Resolutions. Three Easy Commitments to Make.
The new year is upon us, so what is your practice going to focus on? In this episode of Dental Marketing Mastery, we explain three easy, proven, FREE commitments that your office can make to convert more new patients. Listen Podcast Highlights: Calling new patients the same day they...Read More
Posted 12/28/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 12
#34: The Boogieman of Dentistry | Dental Marketing Mastery with Howie Horrocks and Mark Dilatush
Allow patients to schedule their own appointments online? MADNESS! Or is it? In this episode of Dental Marketing Mastery, we explore the pros and cons of online scheduling and debunk the myths surrounding this controversial subject. Listen Podcast highlights: The two crowds in...Read More
Posted 12/19/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 12
#33: Four FREE Gifts for Your Practice! | Dental Marketing Mastery Podcast with Howie Horrocks and Mark Dilatush
What's this? It's the holiday season, and we are giving away four free gifts for your practice. Listen Here are the gifts: 1. [Book] Unlimited New Patients, Volume 3 211 pages, contains everything we've learned about marketing dentistry over the last 27 years. Can be found...Read More
Posted 12/13/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 18
[Podcast] #32: Creating a Marketing Plan
Have you reflected on your marketing year? What plans do you have for the next year? In this episode, Mark and Howie discuss how to make a marketing plan that works, and how to stick to it. Listen Podcast Highlights: Assessing your marketable assets Assessing your website,...Read More
Posted 12/13/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 18
[Podcast] #31: The Niche Trap
What is the niche trap? How can you avoid it? In this episode of Dental Marketing Mastery, Mark and Howie explain. Download Listen Podcast Highlights: Cosmetic Dentistry's past niche trap A budgeting error that can lead to the niche trap Spreading your message across your...Read More
Posted 12/1/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 25
#30: Google Changes for Reviews, Website and Practice Management Integration
In this episode of Dental Marketing Mastery, Mark and Howie discuss the changes that went forth for Google and how it handles reviews, and go further into depth about website and practice management software integration. Listen Read More
Posted 12/1/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 24
#29: NPI Crusader: Online Review and Reputation Management
Listen Online reviews — how do you manage the flow of the good, and address the bad? How can you prevent the bad from even going out in the first place? In this episode of Dental Marketing Mastery, we introduce NPI Crusader. NPI Crusader is review management software that can fully...Read More
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