Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
Mark D
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.

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Posted 3 days ago by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 10
#101: Leads Have No Teeth!
In this episode of Dental Marketing Mastery, we talk about leads. What is a valuable lead? How do you get leads into the chair? How do you avoid missed opportunities, and more. Download This Podcast: Get Started With A Marketing Plan: Follow us on iTunes: Follow us on Stitcher: Podcast...  Read More
Posted 5/11/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 18
#100 Highlight Topic: To Niche, or Not To Niche?
Our 100th podcast! In this episode, we go over an important question: when should you focus on niche dentistry, and when should you not? Is it possible to over-niche? How does the state of dentistry, your budget, and your capacity affect this decision?#100 Highlight Topic: To Niche, or Not To...  Read More
Posted 5/4/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 16
Top 10 Ways To Destroy Your Advertising Results Part 3 (#7, 8, 9, 10)
In our final installment of "Top 10 Ways To Destroy Your Advertising Results," we go over the issues with dictating your own strategy, not recognizing your own marketable attributes, not fully utilizing all marketing channels, and letting personal taste dictate your marketing.Top 10 Ways To Destroy...  Read More
Posted 4/27/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 18
#98: Top 10 Ways to Destroy Your Advertising Results Part 2 (#4, 5, & 6)
We continue our discussion of the top 10 ways to destroy your advertising results in part 2! In this episode, we discuss treating your practice like a business, budgeting, allocating marketing responsibilities, and market demographics.#98: Top 10 Ways to Destroy Your Advertising Results Part 2Join...  Read More
Posted 4/20/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 13
Top 10 Ways to Destroy Your Advertising Results (#1, 2, & 3)
A top 10? From us? Yep! In this episode of Dental Marketing Mastery, we answer the question, "what tanks your marketing?" We then discuss understanding data can help you set realistic expectations with your marketing and produce great results.Top 10 Ways to Destroy Your Advertising Results (#Join...  Read More
Posted 4/13/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 17
How to Promote Invisalign® and Six Month Smiles®
Continuing our series on promoting niche dentistry, we go over Invisalign® and Six Month Smiles®. What message do you send? Who is your target market? Why? In this episode, we show you how to communicate these services and give tips on executing these campaigns.How to Promote Invisalign® and Six...  Read More
Posted 4/6/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 41
#95: How To Promote Sleep Apnea Treatment
Promoting sleep apnea treatment means sending the right message and tailoring that message to your audience. In this episode of Dental Marketing Mastery, we discuss how to do so, and we go over a few marketing mediums you can utilize to create sleep apnea patients.#95: How To Promote Sleep Apnea...  Read More
Posted 3/23/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 12
#94: How To Promote Dental Implants Part 2
We continue our discussion of promoting dental implants with part 2! In part 2, we go a little deeper into sending the right message, using Google Adwords, doing market research, and managing your campaigns.#94: How To Promote Dental Implants Part 2Download: iTunes: Stitcher: Podcast Highlights: ...  Read More
Posted 3/16/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 20
#93: How to Promote Dental Implants
How do you promote dental implants? Where do you start? What demographics do you go after? How do you frame your message? All this and more in our newest episode of Dental Marketing Mastery.#93: How To Promote Dental ImplantsDownload: iTunes: Stitcher: Podcast Highlights:    Where to start ...  Read More
Posted 3/9/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 4
#92: Requests vs. Appointments | Online Scheduling Done Right
What are the differences between a request for an appointment, and an actual appointment? How do you put these patients into chairs? How has scheduling evolved over the years? How do you turn visitors into patients while avoiding common pitfalls? In this episode of Dental Marketing Mastery, we...  Read More
Posted 3/2/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 8
#91: I'm In a Great Market! Now What?
Have you found yourself in a great market? Well, you might not be alone! In this podcast, we explain what you should do if you're in a great market area, how to approach it, and how to get a hold of it before your competitors do.Podcast Highlights:                       Are you really in an...  Read More
Posted 2/23/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 44
#90: Making a Good First Impression
In this episode, we discuss how to make a good first impression on who matters most -- moms! Review management, showing the benefits of dentistry, and properly educating the consumer all work towards this goal. So how do you go about it?#90: Making a Good First ImpressionPodcast Highlights ...  Read More
Posted 2/21/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 34
#89: Interview with Jason Siruchek, Dental Elevated
We interview Jason Siruchek of Dental Elevated to discuss technology, teamwork, and direction.#89: Interview with Jason Siruchek, Dental ElevatedPodcast Highlights A new way for dental offices and staff to get what they need in an efficient manner! What is dental elevated? ...  Read More
Posted 2/16/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 12
#88: Mail Bag! Insurance Woes, Duplicate Content, Redoing Websites
In this episode, Mark and Howie answer some questions we've been receiving about dental marketing:    How do I get my associate to take insurance when I don't?    What's the deal with duplicate content?    When should I redo my website?#88: Mail Bag! Insurance Woes, Duplicate Content, Podcast...  Read More
Posted 2/9/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 18
#87: Making Direct Mail Pay Off Forever
In this episode, Mark and Howie go over Direct Mail marketing, what results you can expect, how to get the most out of mail, and why it is still the best medium for dental advertising.#87: Making Direct Mail Pay Off ForeverPodcast Highlights:    Old is cool again    Direct mail never stopped being...  Read More
Posted 2/2/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 9
#86: Radical Convenience, Chat, and Conversions
Speaking to website visitors, converting them into patients, and more! In this episode of Dental Marketing Mastery, Mark interviews Scott Hansen of about radical convenience, removing sales friction, and more.#86: Radical Convenience, Chat, and ConversionsPodcast Highlights: Practice...  Read More
Posted 1/26/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 9
#85: Emergency Patients, Call Tracking, Google PPC
Emergency! In this episode of Dental Marketing Mastery, we discuss emergency patients and how you can get them to find you. We also go over some updates on Call Tracking and Google PPC.#85: Emergency Patients, Call Tracking, Google PPCPodcast Highlights:    Emergency patients    Online scheduling...  Read More
Posted 1/19/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 13
#84: Updates! Online Scheduling, Dental Web Content
In this episode of Dental Marketing Mastery, we talk about updates to scheduling software and Dental Web Content.Listen#84: Updates! Online Scheduling, Dental Web ContenPodcast Highlights: "My patients won't..." they will! The surprising hours patients will make appointments ...  Read More
Posted 1/12/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 7
#83: EDDM Update: The Pros and Cons
In this episode of Dental Marketing Mastery, we explore Every Door Direct Mail (EDDM®). We talk about its benefits, its drawbacks, which dentists it works best for, design elements, and more!Listen:#83: EDDM Update: The Pros and ConsPodcast Highlights EDDM benefits and drawbacks ...  Read More
Posted 1/5/2018 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 17
#82: You Only Retire Once!
In this episode of Dental Marketing Mastery, Mark and Howie discuss how to deal with the transition to retirement, doing more "fun" dentistry, getting enough volume to support an associate, and more.Listen#82: You Only Retire Once!Podcast Highlights Retirement transition Moving to...  Read More
Posted 12/15/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 7
#81 Committing to PPC: Truths You Need To Know
Will PPC work for your office? How do you know? What steps do you take to find out? In this episode of Dental Marketing Mastery, Mark and Howie go into the nitty gritty of PPC.Listen#81 Committing to PPC: Truths You Need To KnowPodcast Highlights: Defining acronyms Bidding for...  Read More
Posted 12/8/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 8
#80: I'm Planning to Buy a Practice. But Before I Do...
Buying a practice? What should you look for? What pitfalls should you avoid, and how should you go about this process? Mark and Howie explain.Listen:Podcast Highlights:    What does the local market look like?    What is your doctor:patient ratio?    Is there a reason the practice is being sold? ...  Read More
Posted 12/1/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 7
#79 Preparing for Next Year Part 6: Design
Now that you have most of your marketing plan in order, how do you design your ads? We explore this concept in part 6 of our series, "Preparing for Next Year!"Listen#79 Preparing for Next Year Part 6: DesignPodcast Highlights-Do you promote one thing, or multiple things at a time?-Actual mailings...  Read More
Posted 11/24/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 11
#78: Transitioning Your First Associate With Dr. Staci Blaha
Transitioning your first associate can be rough. So, how do you do it as painlessly as possible? We interview Dr. Staci Blaha to find out!Listen#78: Transitioning Your First Associate With Dr. SPodcast Highlights A situation many dentists find themselves in ...  Read More
Posted 11/17/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 31
#77: Chasing the Dream: Interview with Dr. Kent Smith
How do create enough patients to start doing the dentistry you love? We interview Dr. Kent Smith to find out what he did in his practice to make it happen!Listen#77: Chasing the Dream: Interview with Dr. Kent SmPodcast Highlights The landscape of dentistry Focusing on general...  Read More
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