Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
Mark D
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.

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Posted 11/17/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 14
#77: Chasing the Dream: Interview with Dr. Kent Smith
How do create enough patients to start doing the dentistry you love? We interview Dr. Kent Smith to find out what he did in his practice to make it happen! Listen Podcast Highlights The landscape of dentistry Focusing on general dentistry vs. niches ...  Read More
Posted 11/16/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 15
#76: Preparing for Next Year Part 5: Timing, Result Tracking, Call Monitoring
Now that you understand deployment planning, how will you time your campaigns? And more importantly, how will you track those campaigns and ensure that your phones are being handled properly? Listen Episode Highlights:     Committing to tracking     Online timing     Offline...  Read More
Posted 11/3/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 8
#75: Preparing for Next Year Part 4: Risk Management Review, Deployment Planning
We continue our series on how to prepare your marketing for the upcoming year. In this episode, we review risk management and lay out some deployment strategies. Listen Podcast Highlights:     Budget misallocations     Rotating services     Deployment costs     Avoiding the niche...  Read More
Posted 11/2/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 6
#74: Preparing for Next Year Part 3: Budget Allocation and Risk Management
What do you do with your budget? And more importantly, WHY? While preparing for next year, it is important to manage your risks. Listen Podcast Highlights     Ideas vs. statistics     Budget allocation basics     The real target market you should be after     Established budget...  Read More
Posted 10/20/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 13
#73: Preparing for Next Year Part 2: Assets and Liabilities
In part 2 of "Preparing for Next Year," we go over your assets and liabilities. What is helping? What is hurting? How do you tell?   Listen Podcast Highlights:     Assets you don't want to overlook     Committing to listening to calls     Amenities, public relations, meet the...  Read More
Posted 10/13/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 16
#72: Preparing for Next Year Part 1: Budgeting
How do you make 2018 your year? With careful planning! In our next series, we walk you through the essentials for your practice's 2018 marketing plan.   Listen     Podcast highlights:     What to do from October to December     Why "getting bored" is the enemy     The...  Read More
Posted 10/11/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 22
#71: Top Five Things to Remember for 2018
The best time to plan your future marketing is NOW! So what should every practice know? Listen Podcast highlights:     How often should you update your website?     Use it or lose it campaigns     The dangers of putting all your eggs into one basket     Clients who disappear. Where did...  Read More
Posted 9/25/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 12
#70: Review and Reputation Management Software: What You Need to Know
Everyone loves online reviews! So how do you get them to work for your benefit? What should you look for when shopping for review management software? Listen   Podcast Highlights:     The muddy waters of being the online review champ in your area     Reviews from the consumer...  Read More
Posted 9/21/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 13
#69: Keeping It Real With Sandy Pardue
Sometimes, the truth hurts. In this episode of Dental Marketing Mastery, we interview Sandy Pardue of  about training your front desk, avoiding missed opportunities, customer retention, and more! Listen Podcast Highlights:     How dentists who invest in marketing can get more from the...  Read More
Posted 9/18/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 10
#68: Redesigning Your Website | Interview with Michael Barr, DDS
How do you redesign and rebuild your website? We interview Michael Barr about the subject. Listen Podcast Highlights:     What can you add to your website?     The Dental Warrior Blog:      What to look for     What to ask about     Creating unique and relevant content     How long...  Read More
Posted 8/25/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 19
#66: Escaping Insurance Part 2
"I love dealing with insurance companies!" -- No one ever. How do you transition into being an FFS practice? Mark and Howie explain! Listen Podcast Highlights:     What is the average age of a practice that starts the transition?     How many new patients per month is "safe" before you...  Read More
Posted 8/17/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 11
#65: Find The Needles In Your Haystack
Cross-Referencing Your New Patients Listen What is the one thing every marketing company should do? Cross reference! In this episode of Dental Marketing Mastery, Mark and Howie explain how to source your new patients and get the most out of your combination of online and offline...  Read More
Posted 8/7/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 18
#64: Dealing with Corporate Dentistry, Finishing the Year Strong
Howie interviews Lee Buzard about corporate dentistry, setting goals for the rest of the year, and investing in your practice. Podcast Highlights: Corporate Dentistry takeover? What are they ACTUALLY taking from you? (Hint: don't worry) The top half vs. the bottom half of the...  Read More
Posted 8/3/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 16
#63: The Components of a Marketing Plan
Your marketing plan creates new patients, so it is extremely important to do it right. What separates a great plan from just a good one? How do you make a great marketing plan? Listen Podcast Highlights: Knowing your fundamentals Location analysis Supply and...  Read More
Posted 8/3/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 12
#62: Dentistry is Rebounding - Take Advantage NOW!
What do you do in a rebound year? How do you take full advantage of it, and reap the benefits for years to come? In this episode of Dental Marketing Mastery, Mark and Howie explain how an upturn changes the dental consumer's spending habits, how to market to these new behaviors, how to ready your...  Read More
Posted 7/10/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 58
#61: ADA Show Special
Warning! This podcast episode is 100% self promotion! DO NOT listen to this episode to get educated. Unless of course, you want to learn about the BIGGEST ADA SHOW SPECIAL EVER! Mark Dilatush and Josh Jenne use this episode to explain what all the excitement is about and how everyone can take...  Read More
Posted 7/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 26
#60: Choosing a Location for Your Practice
In this episode of Dental Marketing Mastery, we talk about the best locations to set up your practice. This includes startups, dentists considering buying a practice, and dentists who are expanding. Listen Podcast Highlights: The ideal practice How to getdemographic data How...  Read More
Posted 7/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 18
#59: SEO Defined
What makes effective SEO? Why is it important? In this episode of Dental Marketing Mastery, we declutter the confusion behind SEO. Listen Podcast Highlights: The three main aspects of effective SEO Getting career-long return on your SEO Budgeting for SEO What is off-page...  Read More
Posted 7/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 28
#58: Low or No Cost Marketing
What low-cost yet effective marketing techniques can help out your practice? In this episode of Dental Marketing Mastery, we give a few tips that can help out any practice. Listen Podcast Highlights: The marketing techniques that never go out of style The business card? ...  Read More
Posted 6/14/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 9
#57: Taking on an Associate
Taking on an associate requires some foresight in both your business practices and marketing. How should you approach it? Listen Podcast Highlights: The role of owners vs. associates The time period that should pass before an associate buys in Who is supposed to promote? ...  Read More
Posted 6/8/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 12
#56: Rip Off the Bandaid! | Interview with Lee Buzard
We interview NPI Consultant, Lee Buzard, about his honest, no-nonsense approach to marketing dental practices. Lee has over 20 years of experience in dental marketing, including purchasing and owning multiple dental practices. He has walked in the same dental office ownership trenches that many of...  Read More
Posted 5/29/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 17
#55: What Makes a Good Video?
What makes a good video? That depends on what you're using it for, where it's at, and what type of video you are using. In this episode of Dental Marketing Mastery, we go into the best practices of dental marketing videos. Listen: Podcast Highlights: The three types of video ...  Read More
Posted 5/26/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 19
#54: Are You Overlooking These Hidden Gems?
In this episode of Dental Marketing Mastery, we discuss marketable attributes that you may be overlooking. These attributes not only make you stand out from the crowd, but are also features that your potential new patients care about. Find out your practice’s marketable attributes with...  Read More
Posted 5/16/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 14
#53: Emergencies! Yuck!
Emergencies! While some doctors do not like them, there are many reasons they should. We discuss in this episode of Dental Marketing Mastery. Listen Podcast Highlights: The macroeconomics of dentistry before and after 2008 Cosmetic dentistry The drop in routine care The...  Read More
Posted 5/11/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 7
#52: How to Help Your Marketing Firm | 	Getting Your Ducks in a Row!
In this episode of Dental Marketing Mastery, we discuss how to help your marketing firm help you. Listen Podcast Highlights: Clients that have stayed with a company for years – what do they have in common Responsiveness Avoiding the waiting game Agreeing that the...  Read More
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