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Dental Marketing Mastery with Howie and Mark

Dental Marketing Mastery with Howie and Mark

Mark DMark D
In Dental Marketing Masetery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.

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Displaying items 1 to 25 of 58
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Posted 1 day ago by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 3
#47: Mail Bag and Special Announcement | Dental Marketing Mastery Podcast
Defend Against Illegitimate Reviews - Is Mail Dead? - How Much Should I Email? In this episode of Dental Marketing Mastery, we answer a few questions we received and give a special announcement. Listen Podcast Highlights: We just attended the "Get it Done Weekend"and it was great! It is...Read More
Posted 3/20/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 1
#46: Internet Strategy: Connecting the Dots | Dental Marketing Mastery Podcast
We take you through the decision-making process that a potential new customer will go through before they finally book an appointment with your practice. Listen Podcast Highlights: How reviews and reputation management affect online AND offline performance Googling pizza as an...Read More
Posted 3/13/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 4
#45: Combining Online and Offline Marketing | Like Peanut Butter and Jelly
In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts. Listen Podcast Highlights: The problem with putting all of your eggs into one basket Offline advertising's effect on your online properties ...Read More
Posted 3/6/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 188
#44: Don't Forget to Close the Back Door | Dental Marketing Mastery Podcast
How many patients are you losing? How do you know? How do you keep them? We answer all of these questions in our podcast. Listen Podcast Highlights: Promoting conveniences and technologies "If your offer is your best foot forward, you have no feet!" How to measure New...Read More
Posted 3/2/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 105
#43: Online Patient Scheduling -- It’s Not the Antichrist! Interview with LocalMed CEO Keith English
Listen In this episode of Dental Marketing Mastery, we interview the CEO of LocalMed®, Keith English. We discuss why real time online scheduling is becoming the “hot new marketing tool” in dentistry, and why you and the team should embrace it without fear.Read More
Posted 2/27/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 629
#42: Commitments Part 2 | Dental Marketing Mastery Podcast
In this episode of Dental Marketing Mastery, we discuss three more commitments every dentist can make to improve their practice. Listen Understand ROI What is exponential ROI? The problem with measuring in only 30 day increments Tracking first year production ...Read More
Posted 2/27/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 16
#41: Referrals! How to Ask, Reward, and Incentivize | Dental Marketing Mastery Podcast
How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so? Listen Podcast Highlights The importance of internal promotions Avoiding the state board Types of relationships Transactional Relationships Social...Read More
Posted 2/16/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 19
#40: Commitments to Make to Yourself
What commitments can you make to yourself for a better practice? Listen View your practice as a business Fighting reimbursement entities, corporate entities Your mental image of a "practice" "I don't need marketing. I have organic referrals" ...Read More
Posted 2/10/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 12
#39: Branding vs. Branded | Dental Marketing Mastery Podcast
In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded. Listen Podcast Highlights: Definition of Branding and Branded How people FEEL about you, their perspectives What is achievable for the average dentist ...Read More
Posted 1/30/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 17
#38: The Truth about Duplicate Content
Controversy! In this episode of Dental Marketing Mastery, we discuss duplicate content on websites. Listen Podcast highlights: What's real and what's not? How many ways can you describe dental implants? SEO Effects of geolocation Dentistry SEO Cookie cutter vs....Read More
Posted 1/30/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 16
#37: Rural Vs. Urban Marketing | Dental Marketing Mastery Podcast
In this episode of Dental Marketing Mastery, we discuss the differences between marketing a rural practice and an urban one. We also discuss what dentists should do if they are neither rural or urban, but more in between. Listen We also now have a mail bag! If you have a question that you...Read More
Posted 1/30/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 12
#36: How to Use Video | Dental Marketing Mastery Podcast
Video is one of the most underutilized mediums in Dental Marketing. So, what makes a good video? How should you use video, and what should your videos say? Listen Podcast Highlights: Types of videos What makes a good home page video? Establishing trust and respect Video...Read More
Posted 1/9/2017 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 10
#35: 2017 Resolutions. Three Easy Commitments to Make.
The new year is upon us, so what is your practice going to focus on? In this episode of Dental Marketing Mastery, we explain three easy, proven, FREE commitments that your office can make to convert more new patients. Listen Podcast Highlights: Calling new patients the same day they...Read More
Posted 12/28/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 11
#34: The Boogieman of Dentistry | Dental Marketing Mastery with Howie Horrocks and Mark Dilatush
Allow patients to schedule their own appointments online? MADNESS! Or is it? In this episode of Dental Marketing Mastery, we explore the pros and cons of online scheduling and debunk the myths surrounding this controversial subject. Listen Podcast highlights: The two crowds in...Read More
Posted 12/19/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 9
#33: Four FREE Gifts for Your Practice! | Dental Marketing Mastery Podcast with Howie Horrocks and Mark Dilatush
What's this? It's the holiday season, and we are giving away four free gifts for your practice. Listen Here are the gifts: 1. [Book] Unlimited New Patients, Volume 3 211 pages, contains everything we've learned about marketing dentistry over the last 27 years. Can be found...Read More
Posted 12/13/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 18
[Podcast] #32: Creating a Marketing Plan
Have you reflected on your marketing year? What plans do you have for the next year? In this episode, Mark and Howie discuss how to make a marketing plan that works, and how to stick to it. Listen Podcast Highlights: Assessing your marketable assets Assessing your website,...Read More
Posted 12/13/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 17
[Podcast] #31: The Niche Trap
What is the niche trap? How can you avoid it? In this episode of Dental Marketing Mastery, Mark and Howie explain. Download Listen Podcast Highlights: Cosmetic Dentistry's past niche trap A budgeting error that can lead to the niche trap Spreading your message across your...Read More
Posted 12/1/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 22
#30: Google Changes for Reviews, Website and Practice Management Integration
In this episode of Dental Marketing Mastery, Mark and Howie discuss the changes that went forth for Google and how it handles reviews, and go further into depth about website and practice management software integration. Listen Read More
Posted 12/1/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 20
#29: NPI Crusader: Online Review and Reputation Management
Listen Online reviews — how do you manage the flow of the good, and address the bad? How can you prevent the bad from even going out in the first place? In this episode of Dental Marketing Mastery, we introduce NPI Crusader. NPI Crusader is review management software that can fully...Read More
Posted 12/1/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 21
#28: NPI Concierge: Online Appointment Scheduling Made Easy
In this episode of Dental Marketing Mastery, we introduce NPI Concierge, our new software that allows new and existing patients to schedule their own appointments from your website, their social media pages, or their insurance provider’s website. Listen Podcast Highlights: ...Read More
Posted 12/1/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 17
#27: It's Not All About You! (When It Comes to Marketing)
In this episode of Dental Marketing Mastery, we tell dentists that it’s not all about you… when it comes to your marketing. So, what should you promote? Listen Podcast Highlights: Are you promoting the right services? Do you HAVE the right services? The pitfalls...Read More
Posted 11/18/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 29
Dental Marketing Mastery #26: Managing Your Online Reputation
Is your online reputation important? YOU KNOW IT! So, how do you manage your online reputation? How do you get more reviews? How do you stop bad reviews and leave patients satisfied? Mark and Howie Explain. Listen Podcast Highlights: The importance of online reviews Control...Read More
Posted 11/7/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 29
[Podcast] DMM #25: Pay Per Click Fundamentals
Listen Mark and Howie explain PPC, how to get the most out of your money, and more. Podcast highlights: PPC definition and examples Which search terms should you bid on? How bidding works Switching up phrases instead of abandoning PPC How to go from $20 per click to...Read More
Posted 11/3/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 23
[Podcast] #24: Adding a New Service? How to EFFECTIVELY Get the Word Out
Dental Marketing Mastery #24: Dentists commonly introduce a new service to their practices. But how should they approach it? Mark and Howie explain. Listen Podcast Highlights: Where to start Costs and statistical analysis of success The first mediums you should explore ...Read More
Posted 10/11/2016 by Mark D in Dental Marketing Mastery with Howie and Mark   |  Comments: 0  |   Views: 29
[PODCAST] DMM #22: Phone Coverage. Increase Your ROI by 20% Without Spending a Penny
Download Listen In this episode of Dental Marketing Mastery, Mark and Howie discuss phone coverage, how to do it right, and how to maximize it. Podcast highlights: The best times to have your phones covered How to get the most out of voicemail How to screen between new...Read More
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