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Mark Dilatush and Howie Horrocks Dental Marketing Update —Howie & Mark Unplugged. Filmed LIVE at Townie Meeting!
Speaker: Mark Dilatush and Howie Horrocks
In the world of effective promotion of dentistry, you have to stay current to squeeze as much as you can from your promotion budget. Howie and Mark have been testing what works and what doesn’t work for more than 25 years. They share their updated knowledge with the audience, along with providing updated tools to use as you develop the promotion for your own practice.
Marketing
 Cost to View: $36
 Cost for Credit: Included
CE Credits: 2
Running Time: 1.5 hours
Release Date: 12/23/2015
This course is part of Townie Meeting 2015 Lecture Series
Dr. David Wank Dental Website Development. What you need to know now!
Speaker: Dr. David Wank
In this non-technical course, we will review dental website development. We discuss the use of proprietary vs. non-proprietary platforms to build your website, and we will examine the current design trends in dental website development, and why using these design ideas is essential for online success. We will discuss the essential components of a modern dental website, as well as some of the mistakes that dentists often make when creating a web presence.
Marketing
 Cost to View: $36
 Cost for Credit: Included
CE Credits: 1.5
Running Time: 1 hour
Release Date: 05/13/2015
Michael Abernathy DDS The 180 Degree Dental Journey: Part Five: Marketing Strategies
Speaker: Michael Abernathy DDS
Marketing is the key to continued growth. Without a healthy influx of new patients per month, you are destined to languish as a mediocre practice. This session keys in on the steps to effectively market a general dental practice to 50-70 new patients a month. This is part 5 of a six part series that as a whole gives you every step to thrive in Dentistry in any location or economy
Marketing
 Cost to View: $36
 Cost for Credit: Included
CE Credits: 2
Running Time: 1 hour
Release Date: 06/11/2014
This course is part of The 180 Degree Dental Journey
Howie Horrocks and Mark Dilatush Dental Marketing Summit Series: Part 2 Business Basics of Building an Effective Marketing Plan
Speaker: Howie Horrocks and Mark Dilatush
Prior to segment 2, participants will receive a detailed analysis of their market and a beginning marketing plan for their specific practice. From there, the content of Segment 2 is designed to explain the various sections of your specific marketing plan.
Marketing
Series Cost to View: $160
Series Cost for Credit: Included
CE Credits: 1.5
Running Time: 1 hour
Release Date: 12/08/2011
This course is part of Dental Marketing Summit Series
Howie Horrocks and Mark Dilatush Dental Marketing Summit Series
Speaker: Howie Horrocks and Mark Dilatush
This series is designed and delivered to assist any dentist with the total understanding necessary to promote dentistry properly, effectively, & efficiently.
Marketing
Series Cost to View: $160
Series Cost for Credit: Included
Total Credits: 7
Course Count: 7
Release Date: 12/01/2011
Howie Horrocks and Mark Dilatush Dental Marketing Summit Series: Part 1 REALLY Understand The Dental Consumer
Speaker: Howie Horrocks and Mark Dilatush
The presenters will uncover the results of in depth, independent dental consumer research. Participants will begin to realize that their preconceived notions about what dental consumers want & don’t want – are misaligned from reality.
Marketing
Series Cost to View: $160
Series Cost for Credit: Included
CE Credits: 1.5
Running Time: 1 hour
Release Date: 12/01/2011
This course is part of Dental Marketing Summit Series
Howie Horrocks and Mark Dilatush Counterintuitive Thought: Prerequisite to Effective Practice Promotion
Speaker: Howie Horrocks and Mark Dilatush
Learn how your pre-conceived notions may actually destroy the performance of how you promote your dental practice! Howie and Mark will then support the new counterintuitive thoughts with decades of real world experience and examples.
Marketing
 Cost to View: Free
 Cost for Credit: $36
CE Credits: 2
Running Time: 94 minutes
Release Date: 11/30/2011
Howie Horrocks and Mark Dilatush Dental Marketing Summit Series: Part 3 More Business Basics & Uncover why YOU are marketable
Speaker: Howie Horrocks and Mark Dilatush
Participants will uncover many important marketable attributes that resonate well with the dental consumer. Participants will also learn the importance of, and exactly how to properly track the results of their external promotion. Properly calculating return on investment from promotion results is also covered in detail.
Marketing
Series Cost to View: $160
Series Cost for Credit: Included
CE Credits: 1.5
Running Time: 1 hour
Release Date: 11/01/2011
This course is part of Dental Marketing Summit Series
Howie Horrocks and Mark Dilatush Dental Marketing Summit Series: Part 4 Proper Design: What You Like vs What Works & Why
Speaker: Howie Horrocks and Mark Dilatush
Participants will be challenged to discover why some designs work & other designs just look nice! Many examples will be presented and compared. Participants will then begin to learn about all viable external promotion media with detailed descriptions of exactly how to approach each media type.
Marketing
Series Cost to View: $160
Series Cost for Credit: Included
CE Credits: 1.5
Running Time: 1 hour
Release Date: 11/01/2011
This course is part of Dental Marketing Summit Series
Howie Horrocks and Mark Dilatush Dental Marketing Summit Series: Part 5 Promotion Mediums - Strategies, Deployment, Progression
Speaker: Howie Horrocks and Mark Dilatush
Participants will continue to learn about all promotion mediums. Analysis, strategy, design, deployment volume, and proper deployment progression for all mediums will be revealed/discussed.
Marketing
Series Cost to View: $160
Series Cost for Credit: Included
CE Credits: 1.5
Running Time: 1 hour
Release Date: 11/01/2011
This course is part of Dental Marketing Summit Series
Howie Horrocks and Mark Dilatush Dental Marketing Summit Series: Part 6 The Internet - The opportunity & The First Steps
Speaker: Howie Horrocks and Mark Dilatush
Participants will learn the differences between just a nice looking website, and a dental consumer friendly/effective website. Search engine optimization is defined as are the steps necessary to gain full benefit from investment in search engine optimization.
Marketing
Series Cost to View: $160
Series Cost for Credit: Included
CE Credits: 1.5
Running Time: 1 hour
Release Date: 11/01/2011
This course is part of Dental Marketing Summit Series
Howie Horrocks and Mark Dilatush Dental Marketing Summit Series: Part 7 The Internet (continued) & Series Review
Speaker: Howie Horrocks and Mark Dilatush
The Dental Marketing Summit Series is designed and delivered to assist any dentist with the total understanding necessary to promote dentistry properly, effectively, & efficiently. Participants will receive personalized marketing plans & Unlimited New Patients – Volume 3 as part of their course material.
Marketing
Series Cost to View: $160
Series Cost for Credit: Included
CE Credits: 1.5
Running Time: 1 hour
Release Date: 11/01/2011
This course is part of Dental Marketing Summit Series
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