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21st Century Marketing: Why Social Media for Your Dental Office

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Leonard Tau
Speaker: Leonard Tau
 4.0 (1 Reviews)
Released: 4/17/2012
Category: Practice Management Expiration Date: 4/17/2015 Course Cost: $36.00
Format: MP4 Video CE Credits: 2
Running Time: 76 minutes

CE Details

Credit Details
This electronically delivered self-instructional program is designated for 2 hours of CE credit by Farran Media.

The fee to view this course is $36.00. This cost includes the fee to take the exam and claim your CE credits.


Synopsis:
Social media has taken all industries by storm especially the dental field. Hours and hours are spent online on social media sites. Your patients are there. You should be too. This course will show you why social media is not a fad and its here to stay and why you need to get started right away. The internet has become one of they main ways potential new patients search for a new dentist. There has also been a fundamental shift in the way dentists communicate with their patients and prospective patients. Its called social media. Facebook, Twitter, YouTube, etc are just a few of the hundreds of social media sites available to communicate with the people who are in your social network. Social media involves creating a buzz about your practice, building word of mouth, showing you care and encouraging conversation which you can be a part of. Dr. Leonard Tau has taken his fee for service office to the next level by incorporating social media in his practice and over the course of this presentation he will share his ideas and strategies that has helped him grow his practice over the years

Description of Speaker:
Dr. Leonard Tau maintains a full time private practice in northeast Philadelphia focusing on general, cosmetic, reconstructive and implant dentistry. He received his dental degree from Tufts University School of Dental Medicine and a Certificate in Advanced Education of General Dentistry from UMDNJ in Somerdale, NJ. Dr. Tau lectures locally and regionally to fellow dentists on internet marketing, online reputation management and social media.

Educational Objectives:
Upon completion of this course, participants should be able to achieve the following:
  • Why adverting and marketing are not the same thing?
  • Why market on the internet?
  • What, why and how of social media for your dental office?
  • Why Facebook, YouTube, Twitter and a blog are the most important sites to be involved with?
  • How to Grow Facebook Fans and how to ask for "Likes" How to get reviews on your wall to be read by prospective patients Learning about social media tools to help you manage your campaigns
  • What mistakes dentists make on facebook?
  • What are the objectives when using twitter Learn about Google +

Disclosure:
Dr. Tau declares that neither he nor any member of his family have a financial arrangement or affiliation with any corporate organization offering financial support or grant monies for this continuing dental education program..

* A high speed Internet connection to view this course is highly recommended, but not required. A dial up connection will cause pauses in the audio and slides to load up slowly.

CE Reviews

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Approved PACE Program Provider
FAGD / MAGD Credit
Approval does not imply acceptance by a state or
provincial board of dentistry or AGD endorsement.
1/1/2013 to 12/31/2015
Provider ID# 304396


Farran Media is an ADA CERP Recognized Provider.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.


Legal Disclaimer:
The CE provider (Farran Media) uses reasonable care in selecting and providing content that is accurate. The CE provider, however, does not independently verify the content or materials. The CE provider does not represent that the instructional materials are error-free or that the content or materials are comprehensive. Any opinions expressed in the materials are those of the author of the materials and not the CE provider. Completing one or more continuing education courses does not provide sufficient information to qualify the participant as an expert in the field related to the course topic or in any specific technique or procedure. The instructional materials are intended to supplement, but are not a substitute for, the knowledge, expertise, skill and judgment of a trained health care professional.

Licensure:
Continuing education credits issued for completion of online CE courses may not apply toward license renewal in all licensing jurisdictions. It is the responsibility of each registrant to verify the CE requirements of his/her licensing or regulatory agency.

Computer Requirements:
Click here to see a list of computer requirements before taking the course.

State CE Requirements:
Click Here for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.

For any questions, please contact Howard Goldstein, DMD, director of continuing education at hogo@dentaltown.com



To reap the full benefits of this CE course, the presenters (Howie Horrocks and Mark Dilatush) have agreed to create a marketing plan specifically tailored to your practice and your specific market area. Having your marketing plan printed and open while you view the course material, will greatly individualize your learning experience.
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