Patterson Dental and America's ToothFairy Keep Young Smiles Sparkling Through Catalog Proceeds

Posted: May 27, 2015
Edited by Dentaltown staff

CHARLOTTE, N.C.—America’s ToothFairy: National Children’s Oral Health Foundation and Patterson Dental are teaming up to keep young smiles shining bright with a marketing promotion in the current Sparkle catalog.

During the months of May and June, a generous percentage of product sales highlighted in the designated blue section (pages 35-39) of the catalog will be donated to America’s ToothFairy to expand smile-saving educational, prevention and treatment programs for at-risk children.

Patterson Dental first sponsored the Sparkle campaign benefiting America’s ToothFairy in 2013. Since then, nearly $42,000 has been raised from 20 participating companies. With a goal to “make dentistry fun” for young patients, Sparkle is distributed to 167,000 dental professionals.

“Patterson Dental is proud to support America’s ToothFairy and rally its corporate partners to support education and care for at-risk children through this Sparkle campaign,” said Paul Guggenheim, president of Patterson Dental. “We encourage dental professionals to embrace this important cause and support companies and products that make a tangible difference in the lives of children in need.”

Companies participating in this year’s campaign include Beesure, Centrix, Inc., Certol International, Cranberry, DentalEZ Integrated Solutions, Ivoclar Vivadent, Kerr Corporation, Mydent International, Premier Dental Products Company, Pulpdent Corporation, SDI (North America) Inc., Septodont, SS White Dental, and Whip Mix Corporation.

“We are very grateful to Patterson Dental and all participating companies for their generous contributions to this annual effort,” said Fern Ingber, America’s ToothFairy President and CEO. “By taking part in the Sparkle campaign, these companies demonstrate their commitment to caring for at-risk children and building healthier communities.”

Dental professionals are invited to look for the America’s ToothFairy section in their copy of the Sparkle catalog or review the catalog online.
 
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