You Should Know:
by Benjamin Lund, Editor,
In 2002, DC Dental was formed as an independent alternative
supplier in the dental market. Since then the company
has grown steadily based on its foundation of three basic
tenets: value, selection and delivery, and high quality customer
service. Dentaltown Magazine met with the team at
DC Dental to learn more about the company, how it differs
from its competitors and how it is impacting the dental
David, if you were to meet a dentist on the
street who had no idea what DC Dental is, how
would you explain it to him/her?
CEO David Charnowitz: DC Dental is an independent,
trusted advisor and service provider to the dental
profession. We're a full-service dental supply house that
provides value-priced equipment and supplies, continuing
education, equipment service and office design, all backed
by superior customer service. We truly make every recommendation
with the dentist's best interests in mind.
How does DC Dental compete with the
Vice President of Sales & Marketing Aaron M.
Friedman: We compete by offering dentists a true alternative
to the big-box dealers. We will find the best
priced product or service to meet their need without
any external factors influencing the decision. We're
small enough to be flexible: We conform to the way
each client wants to do business; they drive the process
and the relationship. Finally, we offer a single point-ofcontact
from an expert who knows the dentist and his
or her needs for everything. No one ever gets shuttled
around different departments or has to explain something
over and over again.
How does the dental supply industry differ from
10 years ago?
Charnowitz: Customers who have been in the industry
for more than 10 years are glad to see us in the
market. They remember when there were many
more full-service, independent dental
suppliers. Over the past years, the
independent suppliers have been
bought by or merged with the handful of giants that control
the industry. Because of that, now there's much less
competition and prices have risen. We've brought back the
independent, service- and value-oriented supplier.
What sort of customer service can dentists
expect when they work with DC Dental?
Friedman: I mentioned earlier that we're completely
focused on the customer, with a single point-ofcontact
who knows the dentist, the staff and the
account. We also make every contact as easy as possible,
because our clients choose the way they want to work
with us. Customers can call, e-mail, order from our
website, get a face-to-face visit from one of our experts,
use our printed catalog, whatever's most convenient for
them. And we back it all with an unconditional satisfaction
What is DC Dental's biggest claim to fame?
Director of Marketing Michael Daniel: We have
several. Over the past 10 years we've been the fastest growing
dental supply company in the country. We have headquarters
in Baltimore and offices in New York and Ohio,
all of them with showrooms and training centers for
hands-on demonstrations and continuing education.
Most importantly, we focus on long-term relationships,
not shareholders, so our clients know we have their best
interests at heart.
Why should dental practices work with DC
Friedman: Dental practices should work with DC
Dental because we're a viable alternative to the big-box
suppliers. We're more flexible, more client-oriented and
a better value. Our relationships with our customers are
more personal, and we can make recommendations
based on what we know they prefer. Dentists really do
have a choice.
What's on the horizon for DC Dental in the next
Charnowitz: We have a lot going on over the next five
years. Later this year we'll be opening our state-of-the-art
automated distribution center, which will be the most
advanced fulfillment center in the dental industry. We'll
be able to fulfill and ship orders faster with even greater
accuracy than we do now. We'll also be releasing a smart
phone app that customers can use for ordering, giving
them another way to work with us if they prefer. Bottom
line is that we plan on more growth: more branches in
strategic locations and doubling our size in the next three
to five years.
If you would like to ask DC Dental some of your
own questions, comment on this article. For more information about
DC Dental, visit www.dcdental.com.